Brandwave

How popular isFirst Table?

In October 2026, people searched for First Table by name about 60,800 times in New Zealand, about the same as the previous year. These searches made up 95.3% of all New Zealand restaurant booking platform searches, placing First Table first out of six platforms. When we asked both ChatGPT and Google AI Overviews about restaurant booking platforms, First Table appeared in all answers and was the most recommended of the six.

Search and AI answers in October 2026

First Table is the most searched of 6 competitors and the most recommended in the AI answers we collected.

  1. First TableShare of searches 95.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. OpenTableShare of searches 2.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. ResDiaryShare of searches 1.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. Restaurant HubShare of searches 0.75%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. SevenRoomsShare of searches 0.42%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top restaurant booking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, First Table appeared in all five answers. First Table is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. First Table1st
  2. Restaurant Hub2nd
  3. OpenTable3rd
  4. ResDiary4th
  5. SevenRooms–
  6. Dish Cult–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • First Table5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OpenTable4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ResDiary4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Restaurant Hub4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SevenRooms0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dish Cult0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about restaurant booking platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

How often do people search for First Table compared with other New Zealand restaurant booking platforms?

First Table against restaurant booking platforms in New Zealand, by month

Share of searches by month for First Table, OpenTable. The figures are in the table below the chart.

View monthly share of searches table
MonthFirst TableOpenTableResDiaryRestaurant HubSevenRoomsDish Cult
Nov 202594.6%2%1.6%1.1%0.51%0.16%
Dec 202594.5%2%1.6%1.1%0.51%0.22%
Jan 202694.9%2.1%1.1%1.3%0.42%0.18%
Feb 202695.9%1.7%0.93%0.93%0.35%0.23%
Mar 202695.3%2.1%1.1%0.92%0.35%0.18%
Apr 202695.4%2.1%1.1%0.92%0.35%0.1%
May 202696.2%1.7%0.94%0.76%0.29%0.11%
Jun 202695.9%1.7%1.1%0.76%0.35%0.1%
Jul 202696.7%1.4%0.94%0.51%0.35%0.09%
Aug 202696%1.8%1.1%0.62%0.43%0.08%
Sep 202695.9%1.7%1.1%0.76%0.43%0.1%
Oct 202695.3%2.1%1.4%0.75%0.42%0.09%

  1. 1.First Table

    95.3%

    Held 1st. 60.8K estimated branded searches, -18.3% vs prior month. Share -0.6 points.

  2. 2.OpenTable

    2.1%

    Held 2nd. 1.3K estimated branded searches, 0% vs prior month. Share +0.4 points.

  3. 3.ResDiary

    1.4%

    Held 3rd. 880 estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Restaurant Hub

    0.75%

    Held 4th. 480 estimated branded searches, -18.6% vs prior month. Share 0 points.

  5. 5.SevenRooms

    0.42%

    Held 5th. 270 estimated branded searches, -18.2% vs prior month. Share 0 points.

  6. 6.Dish Cult

    0.09%

    Held 6th. 60 estimated branded searches, -25% vs prior month. Share 0 points.

Compare popularity between First Table and its closest rivals

Every comparison with First Table

5 comparisons

How has branded search demand for First Table changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for First Table in New Zealand held steady at 60.8K.
  • Across the 12 months ending October 2026, First Table’s share of searches among restaurant booking platforms in New Zealand increased from 94.6% to 95.3%.
  • Across the 12 months ending October 2026, First Table’s share of searches among restaurant booking platforms in New Zealand peaked at 96.7% in July 2026 and was lowest at 94.5% in December 2025.

How did search popularity change for New Zealand restaurant booking platforms in October 2026?

5 changes

  1. In October 2026, First Table lost share of searches among restaurant booking platforms in New Zealand, from 95.9% to 95.3%.

  2. Estimated monthly branded searches for Dish Cult in New Zealand fell 40% over 12 measured months, from 100 to 60 in October 2026.

  3. Estimated monthly branded searches for Restaurant Hub in New Zealand fell 33.3% over 12 measured months, from 720 to 480 in October 2026.

  4. Estimated monthly branded searches for SevenRooms in New Zealand fell 18.2% over 12 measured months, from 330 to 270 in October 2026.

  5. Estimated monthly branded searches for ResDiary in New Zealand fell 12.9% over 12 measured months, from 1K to 880 in October 2026.

How are First Table’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using First Table’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • book first table
  • first table
  • first table reservations
  • first table richmond
  • first table voucher
  • firsttable
  • my first table

Do you work for First Table? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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