Dish Cult vs First Table:Which is more popular by branded search in New Zealand?
In August 2026, First Table had more branded searches than Dish Cult among restaurant booking platforms in New Zealand. First Table was estimated to have 82.2K branded searches compared to Dish Cult’s 40, and held a 96.7% Share of Search versus Dish Cult’s 0.05%.
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Which is more popular in search, Dish Cult or First Table?
Compare the restaurant booking apps New Zealand diners reserve tables with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for First Table, Dish Cult. The figures are in the table below the chart.
View monthly share of search table
| Month | First Table | OpenTable | ResDiary | SevenRooms | Dish Cult |
|---|---|---|---|---|---|
| Oct 2025 | 96.4% | 1.6% | 1.5% | 0.33% | 0.12% |
| Nov 2025 | 96.4% | 1.5% | 1.5% | 0.49% | 0.07% |
| Dec 2025 | 95.8% | 2% | 1.5% | 0.49% | 0.1% |
| Jan 2026 | 96.4% | 2% | 1.1% | 0.4% | 0.08% |
| Feb 2026 | 97% | 1.7% | 0.91% | 0.34% | 0.11% |
| Mar 2026 | 96.4% | 2% | 1.1% | 0.35% | 0.08% |
| Apr 2026 | 96.6% | 1.9% | 1.1% | 0.35% | 0.05% |
| May 2026 | 97% | 1.7% | 0.93% | 0.29% | 0.07% |
| Jun 2026 | 96.8% | 1.7% | 1.2% | 0.34% | 0.05% |
| Jul 2026 | 97.4% | 1.4% | 0.94% | 0.28% | 0.04% |
| Aug 2026 | 96.7% | 1.7% | 1.1% | 0.41% | 0.05% |
| Sep 2026 | — | — | — | — | — |
How has the Dish Cult and First Table comparison changed over the last 12 months?
3 findings
- First Table was ahead of Dish Cult in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dish Cult’s estimated Share of Search among restaurant booking platforms in New Zealand moved from 0.12% to 0.05%, and its estimated monthly branded searches moved from 80 to 40.
- Across the 11 months ending August 2026, First Table’s estimated Share of Search among restaurant booking platforms in New Zealand moved from 96.4% to 96.7%, and its estimated monthly branded searches moved from 66.3K to 82.2K.
How did search popularity change for New Zealand restaurant booking platforms in August 2026?
2 changes
In August 2026, First Table lost estimated Share of Search among restaurant booking platforms in New Zealand, from 97.4% to 96.7%.
Estimated monthly branded searches for Dish Cult in New Zealand fell 50% over 11 measured months, from 80 to 40 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dish Cult’s and First Table’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dish Cult
3 branded search terms
- dish cult
- dishcult
- dishcult com
First Table
18 branded search terms
- book first table
- first table
- first table au
- first table lower hutt
- first table near me
- first table nz
- first table one tree grill
- first table reservations
- first table richmond
- first table sylvia park
- first table upper hutt
- first table voucher
- firsttable
- firsttable co nz
- firsttable nz
- my first table
- one tree grill first table
- strawberry fare first table
Put your own brand in this comparison
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