Brandwave

How popular isFirst Table in search?

In August 2026, there were an estimated 82.2K branded searches for First Table in New Zealand which is up 24.1% over the last 11 months. First Table holds 96.7% estimated Share of Search among New Zealand restaurant booking platforms and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. First Table96.7%
  2. OpenTable1.7%
  3. ResDiary1.1%
  4. SevenRooms0.41%
  5. Dish Cult0.05%
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Which restaurant booking platforms compete with First Table?

First Table against restaurant booking platforms in New Zealand, by month

Share of Search by month for First Table. The figures are in the table below the chart.

View monthly share of search table
MonthFirst TableOpenTableResDiarySevenRoomsDish Cult
Oct 202596.4%1.6%1.5%0.33%0.12%
Nov 202596.4%1.5%1.5%0.49%0.07%
Dec 202595.8%2%1.5%0.49%0.1%
Jan 202696.4%2%1.1%0.4%0.08%
Feb 202697%1.7%0.91%0.34%0.11%
Mar 202696.4%2%1.1%0.35%0.08%
Apr 202696.6%1.9%1.1%0.35%0.05%
May 202697%1.7%0.93%0.29%0.07%
Jun 202696.8%1.7%1.2%0.34%0.05%
Jul 202697.4%1.4%0.94%0.28%0.04%
Aug 202696.7%1.7%1.1%0.41%0.05%
Sep 2026—————

  1. 1.First Table

    96.7%

    held 1st · 82.2K estimated branded searches · -16.8% vs prior month · -0.6 points

  2. 2.OpenTable

    1.7%

    held 2nd · 1.5K estimated branded searches · +5% vs prior month · +0.3 points

  3. 3.ResDiary

    1.1%

    held 3rd · 930 estimated branded searches · -2.1% vs prior month · +0.2 points

  4. 4.SevenRooms

    0.41%

    held 4th · 350 estimated branded searches · +25% vs prior month · +0.1 points

  5. 5.Dish Cult

    0.05%

    held 5th · 40 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between First Table and its closest rivals

How has branded search demand for First Table changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for First Table in New Zealand rose from 66.3K to 82.2K.
  • Across the 11 months ending August 2026, First Table’s estimated Share of Search among restaurant booking platforms in New Zealand peaked at 97.4% in July 2026 and was lowest at 95.8% in December 2025.

How did search popularity change for New Zealand restaurant booking platforms in August 2026?

  1. In August 2026, First Table lost estimated Share of Search among restaurant booking platforms in New Zealand, from 97.4% to 96.7%.

  2. Estimated monthly branded searches for SevenRooms in New Zealand rose 52.2% over 11 measured months, from 230 to 350 in August 2026.

  3. Estimated monthly branded searches for OpenTable in New Zealand rose 33.9% over 11 measured months, from 1.1K to 1.5K in August 2026.

  4. Estimated monthly branded searches for Dish Cult in New Zealand fell 50% over 11 measured months, from 80 to 40 in August 2026.

  5. Estimated monthly branded searches for ResDiary in New Zealand fell 11.4% over 11 measured months, from 1.1K to 930 in August 2026.

How is First Table measured?

Brandwave collects information about searches that people make online using First Table’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

18 branded search terms

  • book first table
  • first table
  • first table au
  • first table lower hutt
  • first table near me
  • first table nz
  • first table one tree grill
  • first table reservations
  • first table richmond
  • first table sylvia park
  • first table upper hutt
  • first table voucher
  • firsttable
  • firsttable co nz
  • firsttable nz
  • my first table
  • one tree grill first table
  • strawberry fare first table

Do you work for First Table? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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