Brandwave

Restaurant booking platforms in New Zealand:Which brands are most popular in search?

In August 2026, First Table was the most searched among restaurant booking platforms in New Zealand, with an estimated 82.2K branded searches and 96.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. First Table96.7%
  2. OpenTable1.7%
  3. ResDiary1.1%
  4. SevenRooms0.41%
  5. Dish Cult0.05%

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Share of SearchLeaderboard

Compare the restaurant booking apps New Zealand diners reserve tables with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among restaurant booking platforms in New Zealand, by month

Share of Search by month for First Table. The figures are in the table below the chart.

View monthly share of search table
MonthFirst TableOpenTableResDiarySevenRoomsDish Cult
Oct 202596.4%1.6%1.5%0.33%0.12%
Nov 202596.4%1.5%1.5%0.49%0.07%
Dec 202595.8%2%1.5%0.49%0.1%
Jan 202696.4%2%1.1%0.4%0.08%
Feb 202697%1.7%0.91%0.34%0.11%
Mar 202696.4%2%1.1%0.35%0.08%
Apr 202696.6%1.9%1.1%0.35%0.05%
May 202697%1.7%0.93%0.29%0.07%
Jun 202696.8%1.7%1.2%0.34%0.05%
Jul 202697.4%1.4%0.94%0.28%0.04%
Aug 202696.7%1.7%1.1%0.41%0.05%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.First Table

    96.7%

    held 1st · 82.2K estimated branded searches · -16.8% vs prior month · -0.6 points

  2. 2.OpenTable

    1.7%

    held 2nd · 1.5K estimated branded searches · +5% vs prior month · +0.3 points

  3. 3.ResDiary

    1.1%

    held 3rd · 930 estimated branded searches · -2.1% vs prior month · +0.2 points

  4. 4.SevenRooms

    0.41%

    held 4th · 350 estimated branded searches · +25% vs prior month · +0.1 points

  5. 5.Dish Cult

    0.05%

    held 5th · 40 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among restaurant booking platforms in New Zealand?

In August 2026, First Table was the most searched among restaurant booking platforms in New Zealand, with an estimated 82.2K branded searches and 96.7% estimated Share of Search within this set. OpenTable is in 2nd place, 95 percentage points behind at 1.7% Share of Search.

New Zealand restaurant booking platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
First Table96.4% → 96.7%97.4%Jul 202695.8%Dec 20251st
OpenTable1.6% → 1.7%2%Mar 20261.4%Jul 20262nd
ResDiary1.5% → 1.1%1.5%Dec 20250.91%Feb 20263rd
SevenRooms0.33% → 0.41%0.49%Dec 20250.28%Jul 20264th
Dish Cult0.12% → 0.05%0.12%Oct 20250.04%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, First Table’s estimated Share of Search among restaurant booking platforms in New Zealand peaked at 97.4% in July 2026 and was lowest at 95.8% in December 2025.
  • Across the 11 months ending August 2026, First Table, OpenTable, ResDiary, SevenRooms and Dish Cult held steady: their estimated Share of Search among restaurant booking platforms in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand restaurant booking platforms in August 2026?

  1. In August 2026, First Table lost estimated Share of Search among restaurant booking platforms in New Zealand, from 97.4% to 96.7%.

  2. Estimated monthly branded searches for SevenRooms in New Zealand rose 52.2% over 11 measured months, from 230 to 350 in August 2026.

  3. Estimated monthly branded searches for OpenTable in New Zealand rose 33.9% over 11 measured months, from 1.1K to 1.5K in August 2026.

  4. Estimated monthly branded searches for Dish Cult in New Zealand fell 50% over 11 measured months, from 80 to 40 in August 2026.

  5. Estimated monthly branded searches for ResDiary in New Zealand fell 11.4% over 11 measured months, from 1.1K to 930 in August 2026.

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