Brandwave

First Table vs Restaurant Hub:Which is more popular in New Zealand?

In October 2026, First Table had more branded searches than Restaurant Hub among restaurant booking platforms in New Zealand. First Table had about 60,800 branded searches, while Restaurant Hub had 480. First Table made up 95.3% of all restaurant booking platform searches we track, and Restaurant Hub accounted for 0.75%. When we asked ChatGPT and Google AI Overviews about restaurant booking platforms, First Table appeared in all five answers and Restaurant Hub in four. First Table was mentioned before Restaurant Hub in every answer.

Among restaurant booking platforms in New Zealand in October 2026

Who do people search for more?

First Table, about 127 searches for every 1 for Restaurant Hub

First Table 60.8K searchesRestaurant Hub 480 searches

Who does AI mention more?

First Table, mentioned in every answer we collected

First Table in 5 of 5Restaurant Hub in 4 of 5

Who does AI recommend more?

First Table, named ahead of Restaurant Hub in every answer

First Table first in 5Restaurant Hub never first

Follow First Table vs Restaurant Hub and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top restaurant booking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, First Table appeared in all five answers. Restaurant Hub was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. First Table was listed before Restaurant Hub in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. First Table1st
  2. Restaurant Hub2nd
  3. OpenTable3rd
  4. ResDiary4th
  5. SevenRooms–
  6. Dish Cult–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • First Table5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OpenTable4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ResDiary4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Restaurant Hub4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SevenRooms0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dish Cult0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about restaurant booking platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is First Table or Restaurant Hub more popular in search?

This chart shows how often people search Google for First Table and Restaurant Hub by name. Each line represents a brand's share of searches for all six restaurant booking platforms we track, month by month, from searches in New Zealand.

First Table and Restaurant Hub among restaurant booking platforms in New Zealand, by month

Share of searches by month for First Table, Restaurant Hub. The figures are in the table below the chart.

View monthly share of searches table
MonthFirst TableOpenTableResDiaryRestaurant HubSevenRoomsDish Cult
Nov 202594.6%2%1.6%1.1%0.51%0.16%
Dec 202594.5%2%1.6%1.1%0.51%0.22%
Jan 202694.9%2.1%1.1%1.3%0.42%0.18%
Feb 202695.9%1.7%0.93%0.93%0.35%0.23%
Mar 202695.3%2.1%1.1%0.92%0.35%0.18%
Apr 202695.4%2.1%1.1%0.92%0.35%0.1%
May 202696.2%1.7%0.94%0.76%0.29%0.11%
Jun 202695.9%1.7%1.1%0.76%0.35%0.1%
Jul 202696.7%1.4%0.94%0.51%0.35%0.09%
Aug 202696%1.8%1.1%0.62%0.43%0.08%
Sep 202695.9%1.7%1.1%0.76%0.43%0.1%
Oct 202695.3%2.1%1.4%0.75%0.42%0.09%

How has branded search for First Table and Restaurant Hub changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand restaurant booking platforms in October 2026?

2 changes

  1. In October 2026, First Table lost share of searches among restaurant booking platforms in New Zealand, from 95.9% to 95.3%.

  2. Estimated monthly branded searches for Restaurant Hub in New Zealand fell 33.3% over 12 measured months, from 720 to 480 in October 2026.

How are First Table’s and Restaurant Hub’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using First Table’s and Restaurant Hub’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

First Table

7 branded search terms

  • book first table
  • first table
  • first table reservations
  • first table richmond
  • first table voucher
  • firsttable
  • my first table

Restaurant Hub

1 branded search term

  • restaurant hub

How the Brand Demand Index is measured

Other head-to-heads among restaurant booking platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free