Brandwave

First Table vs OpenTable:Which is more popular in New Zealand?

In October 2026, First Table had more branded searches than OpenTable among restaurant booking platforms in New Zealand. First Table had about 60,800 branded searches, while OpenTable had 1,320. First Table made up 95.3% of all restaurant booking platform searches we track, and OpenTable accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about restaurant booking platforms, First Table appeared in all five answers and OpenTable in four. First Table was mentioned before OpenTable in four out of five answers.

Among restaurant booking platforms in New Zealand in October 2026

Who do people search for more?

First Table, about 46 searches for every 1 for OpenTable

First Table 60.8K searchesOpenTable 1.3K searches

Who does AI mention more?

First Table, mentioned in every answer we collected

First Table in 5 of 5OpenTable in 4 of 5

Who does AI recommend more?

First Table, named ahead of OpenTable in 4 of 5 answers

First Table first in 4OpenTable first in 1

Follow First Table vs OpenTable and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top restaurant booking platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, First Table appeared in all five answers. OpenTable was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. First Table was listed before OpenTable in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. First Table1st
  2. Restaurant Hub2nd
  3. OpenTable3rd
  4. ResDiary4th
  5. SevenRooms–
  6. Dish Cult–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • First Table5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OpenTable4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ResDiary4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Restaurant Hub4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SevenRooms0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dish Cult0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about restaurant booking platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is First Table or OpenTable more popular in search?

This chart shows how often people search Google for First Table and OpenTable by name. Each line represents a brand's share of searches for all six restaurant booking platforms we track, month by month, from searches in New Zealand.

First Table and OpenTable among restaurant booking platforms in New Zealand, by month

Share of searches by month for First Table, OpenTable. The figures are in the table below the chart.

View monthly share of searches table
MonthFirst TableOpenTableResDiaryRestaurant HubSevenRoomsDish Cult
Nov 202594.6%2%1.6%1.1%0.51%0.16%
Dec 202594.5%2%1.6%1.1%0.51%0.22%
Jan 202694.9%2.1%1.1%1.3%0.42%0.18%
Feb 202695.9%1.7%0.93%0.93%0.35%0.23%
Mar 202695.3%2.1%1.1%0.92%0.35%0.18%
Apr 202695.4%2.1%1.1%0.92%0.35%0.1%
May 202696.2%1.7%0.94%0.76%0.29%0.11%
Jun 202695.9%1.7%1.1%0.76%0.35%0.1%
Jul 202696.7%1.4%0.94%0.51%0.35%0.09%
Aug 202696%1.8%1.1%0.62%0.43%0.08%
Sep 202695.9%1.7%1.1%0.76%0.43%0.1%
Oct 202695.3%2.1%1.4%0.75%0.42%0.09%

How has branded search for First Table and OpenTable changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand restaurant booking platforms in October 2026?

1 change

  1. In October 2026, First Table lost share of searches among restaurant booking platforms in New Zealand, from 95.9% to 95.3%.

How are First Table’s and OpenTable’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using First Table’s and OpenTable’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

First Table

7 branded search terms

  • book first table
  • first table
  • first table reservations
  • first table richmond
  • first table voucher
  • firsttable
  • my first table

OpenTable

3 branded search terms

  • opentable
  • opentable reservations
  • opentable restaurant booking

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free