How popular isFinance Now in search?
In August 2026, there were an estimated 23.2K branded searches for Finance Now in New Zealand which held steady over the last 11 months. Finance Now holds 16.7% estimated Share of Search among New Zealand personal lenders and is ranked 2nd of 7 competitors for search popularity.
Gem by Latitude39.7%
Finance Now16.7%
MTF Finance13%
Instant Finance11.9%
Avanti Finance8.3%
Harmoney8%
Nectar2.3%
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Which personal lenders compete with Finance Now?
Share of Search by month for Gem by Latitude, Finance Now, MTF Finance, Instant Finance, Avanti Finance, Harmoney, Nectar. The figures are in the table below the chart.
View monthly share of search table
| Month | Gem by Latitude | Finance Now | MTF Finance | Instant Finance | Avanti Finance | Harmoney | Nectar |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.7% | 16.3% | 15.2% | 11.4% | 6.4% | 8% | 2% |
| Nov 2025 | 40.8% | 15.9% | 13.3% | 13.4% | 6.3% | 8.3% | 2% |
| Dec 2025 | 42% | 15.9% | 12.3% | 13.5% | 6.1% | 8.2% | 2.1% |
| Jan 2026 | 41.6% | 15.8% | 14.8% | 11% | 6.3% | 8.3% | 2.2% |
| Feb 2026 | 39% | 17.6% | 14.9% | 10.2% | 7% | 9% | 2.3% |
| Mar 2026 | 40.5% | 15.7% | 14.9% | 10.9% | 7.4% | 8.1% | 2.4% |
| Apr 2026 | 39.5% | 17.1% | 13.5% | 12.1% | 6.9% | 8.8% | 2.1% |
| May 2026 | 40.3% | 16.6% | 14.1% | 11.7% | 6.7% | 8.5% | 2.1% |
| Jun 2026 | 40.4% | 16.4% | 14% | 11.5% | 8.1% | 7.5% | 2.1% |
| Jul 2026 | 38.4% | 17.2% | 13.4% | 12.1% | 8.2% | 8.3% | 2.4% |
| Aug 2026 | 39.7% | 16.7% | 13% | 11.9% | 8.3% | 8% | 2.3% |
| Sep 2026 | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.7% | 55.1K | +6.4% | +1.3 points | |
| 2, held 2nd | 16.7% | 23.2K | +0.17% | -0.4 points | |
| 3, held 3rd | 13% | 18.1K | -0.22% | -0.4 points | |
| 4, held 4th | 11.9% | 16.5K | +0.55% | -0.3 points | |
| 5, moved from 6th to 5th | 8.3% | 11.6K | +4.6% | +0.1 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 8% | 11.1K | -0.98% | -0.3 pointsmoved from 5th to 6th | |
| 7, held 7th | 2.3% | 3.2K | -0.92% | -0.1 points |
39.7%
Held 1st. 55.1K estimated branded searches, +6.4% vs prior month. Share +1.3 points.
16.7%
Held 2nd. 23.2K estimated branded searches, +0.17% vs prior month. Share -0.4 points.
13%
Held 3rd. 18.1K estimated branded searches, -0.22% vs prior month. Share -0.4 points.
11.9%
Held 4th. 16.5K estimated branded searches, +0.55% vs prior month. Share -0.3 points.
8.3%
Moved from 6th to 5th. 11.6K estimated branded searches, +4.6% vs prior month. Share +0.1 points.
6.
Harmoney8%
Moved from 5th to 6th. 11.1K estimated branded searches, -0.98% vs prior month. Share -0.3 points.
7.
Nectar2.3%
Held 7th. 3.2K estimated branded searches, -0.92% vs prior month. Share -0.1 points.
Compare search popularity between Finance Now and its closest rivals
- Finance Now vs MTF Finance: compare search popularity
- Finance Now vs Instant Finance: compare search popularity
- Finance Now vs Avanti Finance: compare search popularity
- Finance Now vs Harmoney: compare search popularity
- Compare Finance Now with any brand
How has branded search demand for Finance Now changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Finance Now in New Zealand held steady, from 23.3K to 23.2K.
- Across the 11 months ending August 2026, Finance Now’s estimated Share of Search among personal lenders in New Zealand peaked at 17.6% in February 2026 and was lowest at 15.7% in March 2026.
How did search popularity change for New Zealand personal lenders in August 2026?
5 changes
In August 2026, Gem by Latitude gained estimated Share of Search among personal lenders in New Zealand, from 38.4% to 39.7%.
Avanti Finance’s estimated Share of Search among personal lenders in New Zealand has gained ground for 3 months in a row, from 6.7% to 8.3% in August 2026.
MTF Finance’s estimated Share of Search among personal lenders in New Zealand has lost ground for 3 months in a row, from 14.1% to 13% in August 2026.
In August 2026, Harmoney fell from 5th to 6th among personal lenders in New Zealand.
Estimated monthly branded searches for Nectar in New Zealand rose 15% over 11 measured months, from 2.8K to 3.2K in August 2026.
How is Finance Now measured?
Brandwave collects information about searches that people make online using Finance Now’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- finance now
- finance now application
- finance now car loan
- finance now debt consolidation
- finance now loan
- finance now loans
- finance now nz
- finance now personal loan
- finance now personal loans
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Is Finance Now your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.