Finance Now vs Nectar:Which is more popular by branded search in New Zealand?
In August 2026, Finance Now had more branded searches than Nectar among personal lenders in New Zealand. Finance Now was estimated to have 23.2K branded searches compared to Nectar’s 3.2K, and held a 16.7% Share of Search versus Nectar’s 2.3%.
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Which is more popular in search, Finance Now or Nectar?
Compare non-bank lenders offering personal, car, and consumer loans to New Zealanders, using branded searches made in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Finance Now, Nectar. The figures are in the table below the chart.
View monthly share of search table
| Month | Gem by Latitude | Finance Now | MTF Finance | Instant Finance | Avanti Finance | Harmoney | Nectar |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.7% | 16.3% | 15.2% | 11.4% | 6.4% | 8% | 2% |
| Nov 2025 | 40.8% | 15.9% | 13.3% | 13.4% | 6.3% | 8.3% | 2% |
| Dec 2025 | 42% | 15.9% | 12.3% | 13.5% | 6.1% | 8.2% | 2.1% |
| Jan 2026 | 41.6% | 15.8% | 14.8% | 11% | 6.3% | 8.3% | 2.2% |
| Feb 2026 | 39% | 17.6% | 14.9% | 10.2% | 7% | 9% | 2.3% |
| Mar 2026 | 40.5% | 15.7% | 14.9% | 10.9% | 7.4% | 8.1% | 2.4% |
| Apr 2026 | 39.5% | 17.1% | 13.5% | 12.1% | 6.9% | 8.8% | 2.1% |
| May 2026 | 40.3% | 16.6% | 14.1% | 11.7% | 6.7% | 8.5% | 2.1% |
| Jun 2026 | 40.4% | 16.4% | 14% | 11.5% | 8.1% | 7.5% | 2.1% |
| Jul 2026 | 38.4% | 17.2% | 13.4% | 12.1% | 8.2% | 8.3% | 2.4% |
| Aug 2026 | 39.7% | 16.7% | 13% | 11.9% | 8.3% | 8% | 2.3% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the Finance Now and Nectar comparison changed over the last 12 months?
3 findings
- Finance Now was ahead of Nectar in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Finance Now’s estimated Share of Search among personal lenders in New Zealand moved from 16.3% to 16.7%, and its estimated monthly branded searches moved from 23.3K to 23.2K.
- Across the 11 months ending August 2026, Nectar’s estimated Share of Search among personal lenders in New Zealand moved from 2% to 2.3%, and its estimated monthly branded searches moved from 2.8K to 3.2K.
How did search popularity change for New Zealand personal lenders in August 2026?
1 change
Estimated monthly branded searches for Nectar in New Zealand rose 15% over 11 measured months, from 2.8K to 3.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Finance Now’s and Nectar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Finance Now
9 branded search terms
- finance now
- finance now application
- finance now car loan
- finance now debt consolidation
- finance now loan
- finance now loans
- finance now nz
- finance now personal loan
- finance now personal loans
Nectar
6 branded search terms
- nectar finance
- nectar loan
- nectar loans
- nectar loans nz
- nectar money
- nectar nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.