Brandwave

How popular isFarmer Brown?

In October 2026, people searched for Farmer Brown by name about 320 times in New Zealand, a 14.3% increase from the previous year. These searches made up 40% of all New Zealand egg brand searches, placing Farmer Brown first out of five brands. When we asked both ChatGPT and Google AI Overviews about egg brands, Farmer Brown appeared in one of the five answers and was the joint third most recommended of the five.

Search and AI answers in October 2026

Farmer Brown is the most searched of 5 competitors and the joint third most recommended in the AI answers we collected.

  1. Farmer BrownShare of searches 40%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  2. WoodlandShare of searches 26.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Otaika ValleyShare of searches 17.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. ZeagoldShare of searches 11.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. FrenzShare of searches 5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top egg brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Farmer Brown was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Farmer Brown is the joint third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Otaika Valley1st
  2. Woodland2nd
  3. Farmer Brown3rd
  4. Frenz3rd
  5. Zeagold–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Otaika Valley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Woodland3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Farmer Brown1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Frenz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zeagold0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about egg brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Farmer Brown compared with other New Zealand egg brands?

Farmer Brown against egg brands in New Zealand, by month

Share of searches by month for Farmer Brown, Woodland, Otaika Valley, Zeagold, Frenz. The figures are in the table below the chart.

View monthly share of searches table
MonthFarmer BrownWoodlandOtaika ValleyZeagoldFrenz
Nov 202539.4%23.9%18.3%12.7%5.6%
Dec 202538.7%22.6%19.4%14.5%4.8%
Jan 202640.5%23%17.6%12.2%6.8%
Feb 202638.1%27%19%7.9%7.9%
Mar 202647.3%23%14.9%9.5%5.4%
Apr 202638%26.6%25.3%6.3%3.8%
May 202641.6%27.3%18.2%9.1%3.9%
Jun 202643.2%25.9%17.3%8.6%4.9%
Jul 202643%24.4%18.6%10.5%3.5%
Aug 202640%30%17.1%10%2.9%
Sep 202642.3%26.9%16.7%11.5%2.6%
Oct 202640%26.3%17.5%11.3%5%

  1. 1.Farmer Brown

    40%

    Held 1st. 320 estimated branded searches, -3% vs prior month. Share -2.3 points.

  2. 2.Woodland

    26.3%

    Held 2nd. 210 estimated branded searches, 0% vs prior month. Share -0.7 points.

  3. 3.Otaika Valley

    17.5%

    Held 3rd. 140 estimated branded searches, +7.7% vs prior month. Share +0.8 points.

  4. 4.Zeagold

    11.3%

    Held 4th. 90 estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Frenz

    5%

    Held 5th. 40 estimated branded searches, +100% vs prior month. Share +2.4 points.

Compare popularity between Farmer Brown and its closest rivals

Every comparison with Farmer Brown

4 comparisons

How has branded search demand for Farmer Brown changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Farmer Brown in New Zealand rose from 280 to 320.
  • Across the 12 months ending October 2026, Farmer Brown’s share of searches among egg brands in New Zealand increased from 39.4% to 40%.
  • Across the 12 months ending October 2026, Farmer Brown’s share of searches among egg brands in New Zealand peaked at 47.3% in March 2026 and was lowest at 38% in April 2026.

How did search popularity change for New Zealand egg brands in October 2026?

4 changes

  1. In October 2026, Frenz gained share of searches among egg brands in New Zealand, from 2.6% to 5%.

  2. In October 2026, Otaika Valley gained share of searches among egg brands in New Zealand, from 16.7% to 17.5%.

  3. In October 2026, Farmer Brown lost share of searches among egg brands in New Zealand, from 42.3% to 40%.

  4. In October 2026, Woodland lost share of searches among egg brands in New Zealand, from 26.9% to 26.3%.

How are Farmer Brown’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Farmer Brown’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • farmer brown
  • farmer brown eggs

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How the Brand Demand Index is measured

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