Farmer Brown vs Otaika Valley:Which is more popular in New Zealand?
In October 2026, Farmer Brown had more branded searches than Otaika Valley among egg brands in New Zealand. Farmer Brown had about 320 branded searches, while Otaika Valley had 140. Farmer Brown made up 40% of all egg brand searches we track, and Otaika Valley accounted for 17.5%. When we asked ChatGPT and Google AI Overviews about egg brands, Otaika Valley appeared in four of the five answers and Farmer Brown in one. Otaika Valley was mentioned before Farmer Brown in every answer.
Who do people search for more?
Farmer Brown, about 2 searches for every 1 for Otaika Valley
Who does AI mention more?
Otaika Valley, mentioned in 4 of 5 answers, Farmer Brown in 1
Who does AI recommend more?
Otaika Valley, named ahead of Farmer Brown in every answer
Follow Farmer Brown vs Otaika Valley and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top egg brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Otaika Valley was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Farmer Brown was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Otaika Valley was listed before Farmer Brown in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Otaika Valley1st
Woodland2nd- Farmer Brown3rd
Frenz3rd
Zeagold–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Otaika Valley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Woodland3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Farmer Brown1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Frenz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zeagold0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about egg brands
5 answers
Asked ChatGPT
“Which egg brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best egg brands in New Zealand?”
Asked ChatGPT
“What's the best egg brand in New Zealand for everyday breakfast?”
Searched Google, AI Overview
“free range eggs nz”
Searched Google, AI Overview
“cheap eggs nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Farmer Brown or Otaika Valley more popular in search?
This chart shows how often people search Google for Farmer Brown and Otaika Valley by name. Each line represents a brand's share of searches for all five egg brands we track, month by month, from searches in New Zealand.
Share of searches by month for Farmer Brown, Otaika Valley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Farmer Brown | Woodland | Otaika Valley | Zeagold | Frenz |
|---|---|---|---|---|---|
| Nov 2025 | 39.4% | 23.9% | 18.3% | 12.7% | 5.6% |
| Dec 2025 | 38.7% | 22.6% | 19.4% | 14.5% | 4.8% |
| Jan 2026 | 40.5% | 23% | 17.6% | 12.2% | 6.8% |
| Feb 2026 | 38.1% | 27% | 19% | 7.9% | 7.9% |
| Mar 2026 | 47.3% | 23% | 14.9% | 9.5% | 5.4% |
| Apr 2026 | 38% | 26.6% | 25.3% | 6.3% | 3.8% |
| May 2026 | 41.6% | 27.3% | 18.2% | 9.1% | 3.9% |
| Jun 2026 | 43.2% | 25.9% | 17.3% | 8.6% | 4.9% |
| Jul 2026 | 43% | 24.4% | 18.6% | 10.5% | 3.5% |
| Aug 2026 | 40% | 30% | 17.1% | 10% | 2.9% |
| Sep 2026 | 42.3% | 26.9% | 16.7% | 11.5% | 2.6% |
| Oct 2026 | 40% | 26.3% | 17.5% | 11.3% | 5% |
How has branded search for Farmer Brown and Otaika Valley changed in New Zealand over the last 12 months?
3 findings
- Farmer Brown was ahead of Otaika Valley in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Farmer Brown’s share of searches among egg brands in New Zealand moved from 39.4% to 40%, and its estimated monthly branded searches moved from 280 to 320.
- Across the 12 months ending October 2026, Otaika Valley’s share of searches among egg brands in New Zealand moved from 18.3% to 17.5%, and its estimated monthly branded searches moved from 130 to 140.
How did search popularity change for New Zealand egg brands in October 2026?
2 changes
In October 2026, Otaika Valley gained share of searches among egg brands in New Zealand, from 16.7% to 17.5%.
In October 2026, Farmer Brown lost share of searches among egg brands in New Zealand, from 42.3% to 40%.
How are Farmer Brown’s and Otaika Valley’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Farmer Brown’s and Otaika Valley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Farmer Brown
2 branded search terms
- farmer brown
- farmer brown eggs
Otaika Valley
2 branded search terms
- otaika eggs
- otaika valley
Other head-to-heads among egg brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.