Farmer Brown vs Woodland:Which is more popular in New Zealand?
In October 2026, Farmer Brown had more branded searches than Woodland among egg brands in New Zealand. Farmer Brown had about 320 branded searches, while Woodland had 210. Farmer Brown made up 40% of all egg brand searches we track, and Woodland accounted for 26.3%. When we asked ChatGPT and Google AI Overviews about egg brands, Woodland appeared in three of the five answers and Farmer Brown in one. Woodland was mentioned before Farmer Brown in every answer.
Who do people search for more?
Farmer Brown, about 52% more searches than Woodland
Who does AI mention more?
Woodland, mentioned in 3 of 5 answers, Farmer Brown in 1
Who does AI recommend more?
Woodland, named ahead of Farmer Brown in every answer
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Top egg brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Woodland was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Farmer Brown was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Woodland was listed before Farmer Brown in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Otaika Valley1st- Woodland2nd
- Farmer Brown3rd
Frenz3rd
Zeagold–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Otaika Valley4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Woodland3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Farmer Brown1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Frenz1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zeagold0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about egg brands
5 answers
Asked ChatGPT
“Which egg brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best egg brands in New Zealand?”
Asked ChatGPT
“What's the best egg brand in New Zealand for everyday breakfast?”
Searched Google, AI Overview
“free range eggs nz”
Searched Google, AI Overview
“cheap eggs nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Farmer Brown or Woodland more popular in search?
This chart shows how often people search Google for Farmer Brown and Woodland by name. Each line represents a brand's share of searches for all five egg brands we track, month by month, from searches in New Zealand.
Share of searches by month for Farmer Brown, Woodland. The figures are in the table below the chart.
View monthly share of searches table
| Month | Farmer Brown | Woodland | Otaika Valley | Zeagold | Frenz |
|---|---|---|---|---|---|
| Nov 2025 | 39.4% | 23.9% | 18.3% | 12.7% | 5.6% |
| Dec 2025 | 38.7% | 22.6% | 19.4% | 14.5% | 4.8% |
| Jan 2026 | 40.5% | 23% | 17.6% | 12.2% | 6.8% |
| Feb 2026 | 38.1% | 27% | 19% | 7.9% | 7.9% |
| Mar 2026 | 47.3% | 23% | 14.9% | 9.5% | 5.4% |
| Apr 2026 | 38% | 26.6% | 25.3% | 6.3% | 3.8% |
| May 2026 | 41.6% | 27.3% | 18.2% | 9.1% | 3.9% |
| Jun 2026 | 43.2% | 25.9% | 17.3% | 8.6% | 4.9% |
| Jul 2026 | 43% | 24.4% | 18.6% | 10.5% | 3.5% |
| Aug 2026 | 40% | 30% | 17.1% | 10% | 2.9% |
| Sep 2026 | 42.3% | 26.9% | 16.7% | 11.5% | 2.6% |
| Oct 2026 | 40% | 26.3% | 17.5% | 11.3% | 5% |
How has branded search for Farmer Brown and Woodland changed in New Zealand over the last 12 months?
3 findings
- Farmer Brown was ahead of Woodland in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Farmer Brown’s share of searches among egg brands in New Zealand moved from 39.4% to 40%, and its estimated monthly branded searches moved from 280 to 320.
- Across the 12 months ending October 2026, Woodland’s share of searches among egg brands in New Zealand moved from 23.9% to 26.3%, and its estimated monthly branded searches moved from 170 to 210.
How did search popularity change for New Zealand egg brands in October 2026?
2 changes
In October 2026, Farmer Brown lost share of searches among egg brands in New Zealand, from 42.3% to 40%.
In October 2026, Woodland lost share of searches among egg brands in New Zealand, from 26.9% to 26.3%.
How are Farmer Brown’s and Woodland’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Farmer Brown’s and Woodland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Farmer Brown
2 branded search terms
- farmer brown
- farmer brown eggs
Woodland
1 branded search term
- woodland eggs
Other head-to-heads among egg brands
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