Brandwave

How popular isEmbra?

In September 2026, people searched for Embra by name about 1,600 times in New Zealand, about the same as the previous year. These searches made up 17.2% of all New Zealand Taupō restaurant searches, placing Embra third out of seven restaurants. When we asked both ChatGPT and Google AI Overviews about Taupō restaurants, Embra appeared in all answers and was the most recommended of the seven.

Search and AI answers in September 2026

Embra is the third most searched of 7 competitors and the most recommended in AI answers.

  1. Brantry EateryShare of searches 25.7%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  2. PlateauShare of searches 18.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  3. EmbraShare of searches 17.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. The BistroShare of searches 14%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
  5. Roquette Restaurant & BarShare of searches 10.8%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd

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Top Taupō restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Embra appeared in all three answers. Embra is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Embra1st
  2. Roquette Restaurant & Bar2nd
  3. The Bistro3rd
  4. Plateau4th
  5. Brantry Eatery5th
  6. The Bistro Taupo–
  7. Vine Eatery–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Taupō restaurants

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which Taupō restaurants compete with Embra?

Embra against Taupō restaurants in New Zealand, by month

Share of searches by month for Brantry Eatery, Plateau, Embra, The Bistro, Roquette Restaurant & Bar, The Bistro Taupo, Vine Eatery. The figures are in the table below the chart.

View monthly share of searches table
MonthBrantry EateryPlateauEmbraThe BistroRoquette Restaurant & BarThe Bistro TaupoVine Eatery
Oct 202528.9%17.4%16.3%16.3%10.2%9.1%1.9%
Nov 202531%15.4%17.1%17.1%9%8%2.3%
Dec 202530.4%13.4%23.2%15.5%10.3%5.4%1.9%
Jan 202632.6%12.6%17.7%17.7%9.8%7.7%2%
Feb 202634.7%11.8%16%19.3%8.7%7.8%1.8%
Mar 202631.9%13.2%18.5%18.5%7.7%8.1%2.1%
Apr 202631.8%13.3%17.2%17.2%9%9.5%2%
May 202627.5%18.8%17.3%14%10.8%9.3%2.4%
Jun 202624%23.2%17.4%11.7%11.7%9.3%2.5%
Jul 202626.8%21.1%16.5%13.4%10.3%8.9%3%
Aug 202628.9%20.1%15.3%11.8%10.4%10.5%3.1%
Sep 202625.7%18.4%17.2%14%10.8%10.6%3.3%

  1. 1.Brantry Eatery

    25.7%

    Held 1st. 2.4K estimated branded searches, -2.8% vs prior month. Share -3.2 points.

  2. 2.Plateau

    18.4%

    Held 2nd. 1.7K estimated branded searches, 0% vs prior month. Share -1.7 points.

  3. 3.Embra

    17.2%

    Held 3rd. 1.6K estimated branded searches, +23.1% vs prior month. Share +1.9 points.

  4. 4.The Bistro

    14%

    Held 4th. 1.3K estimated branded searches, +30% vs prior month. Share +2.2 points.

  5. 5.Roquette Restaurant & Bar

    10.8%

    Moved from 6th to 5th. 1K estimated branded searches, +13.6% vs prior month. Share +0.4 points.

  6. 6.The Bistro Taupo

    10.6%

    Moved from 5th to 6th. 990 estimated branded searches, +11.2% vs prior month. Share +0.2 points.

  7. 7.Vine Eatery

    3.3%

    Held 7th. 310 estimated branded searches, +19.2% vs prior month. Share +0.3 points.

Compare popularity between Embra and its closest rivals

Every comparison with Embra

6 comparisons

How has branded search demand for Embra changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Embra in New Zealand held steady at 1.6K.
  • Across the 12 months ending September 2026, Embra’s share of searches among Taupō restaurants in New Zealand increased from 16.3% to 17.2%.
  • Across the 12 months ending September 2026, Embra’s share of searches among Taupō restaurants in New Zealand peaked at 23.2% in December 2025 and was lowest at 15.3% in August 2026.

How did search popularity change for New Zealand Taupō restaurants in September 2026?

6 changes

  1. In September 2026, The Bistro gained share of searches among Taupō restaurants in New Zealand, from 11.8% to 14%.

  2. In September 2026, Embra gained share of searches among Taupō restaurants in New Zealand, from 15.3% to 17.2%.

  3. In September 2026, Brantry Eatery lost share of searches among Taupō restaurants in New Zealand, from 28.9% to 25.7%.

  4. In September 2026, Plateau lost share of searches among Taupō restaurants in New Zealand, from 20.1% to 18.4%.

  5. Vine Eatery’s share of searches among Taupō restaurants in New Zealand has gained ground for 3 months in a row, from 2.5% to 3.3% in September 2026.

  6. In September 2026, Roquette Restaurant & Bar rose from 6th to 5th among Taupō restaurants in New Zealand.

How are Embra’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Embra’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • embra

Do you work for Embra? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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