Brandwave

Brantry Eatery vs Embra:Which is more popular?

In September 2026, Brantry Eatery had more branded searches than Embra among Taupō restaurants in New Zealand. Brantry Eatery had about 2,390 branded searches, while Embra had 1,600. Brantry Eatery made up 25.7% of all Taupō restaurant searches we track, and Embra accounted for 17.2%. When we asked ChatGPT and Google AI Overviews about Taupō restaurants, Embra appeared in all three answers and Brantry Eatery in one. Embra was mentioned before Brantry Eatery in every answer.

Among Taupō restaurants in New Zealand in September 2026

Who do people search for more?

Brantry Eatery, about 49% more searches than Embra

Brantry Eatery 2.4K searchesEmbra 1.6K searches

Who does AI mention more?

Embra, mentioned in every answer we collected

Embra in 3 of 3Brantry Eatery in 1 of 3

Who does AI recommend more?

Embra, named ahead of Brantry Eatery in every answer

Embra first in 3Brantry Eatery never first

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Top Taupō restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Embra appeared in all three answers. Brantry Eatery was mentioned in one out of three: in one of the three ChatGPT answers. Embra was listed before Brantry Eatery in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Embra1st
  2. Roquette Restaurant & Bar2nd
  3. The Bistro3rd
  4. Plateau4th
  5. Brantry Eatery5th
  6. The Bistro Taupo–
  7. Vine Eatery–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Taupō restaurants

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Brantry Eatery or Embra more popular in search?

This chart shows how often people search Google for Brantry Eatery and Embra by name. Each line represents a brand's share of searches for all seven Taupō restaurants we track, month by month, from searches in New Zealand.

Brantry Eatery and Embra among Taupō restaurants in New Zealand, by month

Share of searches by month for Brantry Eatery, Embra. The figures are in the table below the chart.

View monthly share of searches table
MonthBrantry EateryPlateauEmbraThe BistroRoquette Restaurant & BarThe Bistro TaupoVine Eatery
Oct 202528.9%17.4%16.3%16.3%10.2%9.1%1.9%
Nov 202531%15.4%17.1%17.1%9%8%2.3%
Dec 202530.4%13.4%23.2%15.5%10.3%5.4%1.9%
Jan 202632.6%12.6%17.7%17.7%9.8%7.7%2%
Feb 202634.7%11.8%16%19.3%8.7%7.8%1.8%
Mar 202631.9%13.2%18.5%18.5%7.7%8.1%2.1%
Apr 202631.8%13.3%17.2%17.2%9%9.5%2%
May 202627.5%18.8%17.3%14%10.8%9.3%2.4%
Jun 202624%23.2%17.4%11.7%11.7%9.3%2.5%
Jul 202626.8%21.1%16.5%13.4%10.3%8.9%3%
Aug 202628.9%20.1%15.3%11.8%10.4%10.5%3.1%
Sep 202625.7%18.4%17.2%14%10.8%10.6%3.3%

How has the Brantry Eatery and Embra comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Taupō restaurants in September 2026?

2 changes

  1. In September 2026, Embra gained share of searches among Taupō restaurants in New Zealand, from 15.3% to 17.2%.

  2. In September 2026, Brantry Eatery lost share of searches among Taupō restaurants in New Zealand, from 28.9% to 25.7%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Brantry Eatery’s and Embra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brantry Eatery

5 branded search terms

  • brantry eatery
  • brantry eatery menu
  • brantry eatery taupo
  • brantry taupo
  • the brantry taupo

Embra

1 branded search term

  • embra

How the Brand Demand Index is measured

Other head-to-heads among Taupō restaurants

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