Embra vs Plateau:Which is more popular?
In September 2026, Plateau had more branded searches than Embra among Taupō restaurants in New Zealand. Plateau had about 1,710 branded searches, while Embra had 1,600. Plateau made up 18.4% of all Taupō restaurant searches we track, and Embra accounted for 17.2%. When we asked ChatGPT and Google AI Overviews about Taupō restaurants, Embra appeared in all three answers and Plateau in two. Embra was mentioned before Plateau in two out of three answers.
Who do people search for more?
Plateau, about 7% more searches than Embra
Who does AI mention more?
Embra, mentioned in every answer we collected
Who does AI recommend more?
Embra, named ahead of Plateau in 2 of 3 answers
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Top Taupō restaurants in ChatGPT and Google AI Overviews
In three ChatGPT questions, Embra appeared in all three answers. Plateau was mentioned in two out of three: in two of the three ChatGPT answers. Embra was listed before Plateau in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Embra3 of 3Named in 3 of 3 ChatGPT answers
- Plateau2 of 3Named in 2 of 3 ChatGPT answers
- The Bistro2 of 3Named in 2 of 3 ChatGPT answers
- Roquette Restaurant & Bar2 of 3Named in 2 of 3 ChatGPT answers
Brantry Eatery1 of 3Named in 1 of 3 ChatGPT answers
The Bistro Taupo0 of 3Named in 0 of 3 ChatGPT answers
Vine Eatery0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Taupō restaurants
3 answers
Asked ChatGPT
“Which restaurant should I go to in Taupō, New Zealand?”
Asked ChatGPT
“What are the best restaurants in Taupō, New Zealand?”
Asked ChatGPT
“What's the best restaurant in Taupō, New Zealand for a nice meal?”
Searched Google, AI Overview
“restaurants taupo”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“taupo dining”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Embra or Plateau more popular in search?
This chart shows how often people search Google for Embra and Plateau by name. Each line represents a brand's share of searches for all seven Taupō restaurants we track, month by month, from searches in New Zealand.
Share of searches by month for Plateau, Embra. The figures are in the table below the chart.
View monthly share of searches table
| Month | Brantry Eatery | Plateau | Embra | The Bistro | Roquette Restaurant & Bar | The Bistro Taupo | Vine Eatery |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.9% | 17.4% | 16.3% | 16.3% | 10.2% | 9.1% | 1.9% |
| Nov 2025 | 31% | 15.4% | 17.1% | 17.1% | 9% | 8% | 2.3% |
| Dec 2025 | 30.4% | 13.4% | 23.2% | 15.5% | 10.3% | 5.4% | 1.9% |
| Jan 2026 | 32.6% | 12.6% | 17.7% | 17.7% | 9.8% | 7.7% | 2% |
| Feb 2026 | 34.7% | 11.8% | 16% | 19.3% | 8.7% | 7.8% | 1.8% |
| Mar 2026 | 31.9% | 13.2% | 18.5% | 18.5% | 7.7% | 8.1% | 2.1% |
| Apr 2026 | 31.8% | 13.3% | 17.2% | 17.2% | 9% | 9.5% | 2% |
| May 2026 | 27.5% | 18.8% | 17.3% | 14% | 10.8% | 9.3% | 2.4% |
| Jun 2026 | 24% | 23.2% | 17.4% | 11.7% | 11.7% | 9.3% | 2.5% |
| Jul 2026 | 26.8% | 21.1% | 16.5% | 13.4% | 10.3% | 8.9% | 3% |
| Aug 2026 | 28.9% | 20.1% | 15.3% | 11.8% | 10.4% | 10.5% | 3.1% |
| Sep 2026 | 25.7% | 18.4% | 17.2% | 14% | 10.8% | 10.6% | 3.3% |
How has the Embra and Plateau comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Embra took it in November 2025, Plateau took it in May 2026.
- Across the 12 months ending September 2026, Embra’s share of searches among Taupō restaurants in New Zealand moved from 16.3% to 17.2%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 12 months ending September 2026, Plateau’s share of searches among Taupō restaurants in New Zealand moved from 17.4% to 18.4%, and its estimated monthly branded searches held steady at 1.7K.
How did search popularity change for New Zealand Taupō restaurants in September 2026?
2 changes
In September 2026, Embra gained share of searches among Taupō restaurants in New Zealand, from 15.3% to 17.2%.
In September 2026, Plateau lost share of searches among Taupō restaurants in New Zealand, from 20.1% to 18.4%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Embra’s and Plateau’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among Taupō restaurants
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