How popular isPlateau in search?
In August 2026, there were an estimated 1.7K branded searches for Plateau in New Zealand which held steady over the last 11 months. Plateau holds 31.3% estimated Share of Search among New Zealand taupō restaurants and is ranked 2nd of 4 competitors for search popularity.
Brantry Eatery45.1%
Plateau31.3%
The Bistro Taupo18.9%
Vine Eatery4.8%
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Which taupō restaurants compete with Plateau?
Share of Search by month for Brantry Eatery, Plateau, The Bistro Taupo, Vine Eatery. The figures are in the table below the chart.
View monthly share of search table
| Month | Brantry Eatery | Plateau | The Bistro Taupo | Vine Eatery |
|---|---|---|---|---|
| Oct 2025 | 49.8% | 30% | 16.8% | 3.3% |
| Nov 2025 | 54.1% | 26.9% | 15.1% | 3.9% |
| Dec 2025 | 59.2% | 26% | 11.1% | 3.6% |
| Jan 2026 | 58.7% | 22.7% | 15% | 3.6% |
| Feb 2026 | 61.2% | 20.8% | 14.8% | 3.2% |
| Mar 2026 | 56.9% | 23.5% | 15.9% | 3.7% |
| Apr 2026 | 55.2% | 23.1% | 18.2% | 3.5% |
| May 2026 | 46.7% | 31.9% | 17.4% | 4% |
| Jun 2026 | 39.8% | 38.5% | 17.5% | 4.2% |
| Jul 2026 | 44.1% | 34.6% | 16.4% | 4.9% |
| Aug 2026 | 45.1% | 31.3% | 18.9% | 4.8% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.1% | 2.5K | -5.4% | +1 points | |
| 2, held 2nd | 31.3% | 1.7K | -16.2% | -3.3 points | |
| 3, held 3rd | 18.9% | 1K | +6.2% | +2.4 points | |
| 4, held 4th | 4.8% | 260 | -10.3% | -0.2 points |
45.1%
held 1st · 2.5K estimated branded searches · -5.4% vs prior month · +1 points
2.
Plateau31.3%
held 2nd · 1.7K estimated branded searches · -16.2% vs prior month · -3.3 points
18.9%
held 3rd · 1K estimated branded searches · +6.2% vs prior month · +2.4 points
4.8%
held 4th · 260 estimated branded searches · -10.3% vs prior month · -0.2 points
Compare search popularity between Plateau and its closest rivals
How has branded search demand for Plateau changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Plateau in New Zealand held steady at 1.7K.
- Across the 11 months ending August 2026, Plateau’s estimated Share of Search among taupō restaurants in New Zealand increased from 30% to 31.3%.
- Across the 11 months ending August 2026, Plateau’s estimated Share of Search among taupō restaurants in New Zealand peaked at 38.5% in June 2026 and was lowest at 20.8% in February 2026.
How did search popularity change for New Zealand taupō restaurants in August 2026?
4 changes
In August 2026, The Bistro Taupo gained estimated Share of Search among taupō restaurants in New Zealand, from 16.4% to 18.9%.
In August 2026, Brantry Eatery gained estimated Share of Search among taupō restaurants in New Zealand, from 44.1% to 45.1%.
In August 2026, Plateau lost estimated Share of Search among taupō restaurants in New Zealand, from 34.6% to 31.3%.
Estimated monthly branded searches for Vine Eatery in New Zealand rose 36.8% over 11 measured months, from 190 to 260 in August 2026.
How is Plateau measured?
Brandwave collects information about searches that people make online using Plateau’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- plateau taupo
- the plateau taupo
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Is Plateau your brand?
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