Brandwave

Embra vs The Bistro Taupo:Which is more popular?

In September 2026, Embra had more branded searches than The Bistro Taupo among Taupō restaurants in New Zealand. Embra had about 1,600 branded searches, while The Bistro Taupo had 990. Embra made up 17.2% of all Taupō restaurant searches we track, and The Bistro Taupo accounted for 10.6%. When we asked ChatGPT and Google AI Overviews about Taupō restaurants, Embra appeared in all three answers and The Bistro Taupo in none.

Among Taupō restaurants in New Zealand in September 2026

Who do people search for more?

Embra, about 62% more searches than The Bistro Taupo

Embra 1.6K searchesThe Bistro Taupo 990 searches

Who does AI mention more?

Embra, mentioned in every answer we collected

Embra in 3 of 3The Bistro Taupo in 0 of 3

Who does AI recommend more?

Embra, the only one of the two named

Embra first in 3The Bistro Taupo never named

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Top Taupō restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Embra appeared in all three answers. The Bistro Taupo did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Embra1st
  2. Roquette Restaurant & Bar2nd
  3. The Bistro3rd
  4. Plateau4th
  5. Brantry Eatery5th
  6. The Bistro Taupo–
  7. Vine Eatery–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Taupō restaurants

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Embra or The Bistro Taupo more popular in search?

This chart shows how often people search Google for Embra and The Bistro Taupo by name. Each line represents a brand's share of searches for all seven Taupō restaurants we track, month by month, from searches in New Zealand.

Embra and The Bistro Taupo among Taupō restaurants in New Zealand, by month

Share of searches by month for Embra, The Bistro Taupo. The figures are in the table below the chart.

View monthly share of searches table
MonthBrantry EateryPlateauEmbraThe BistroRoquette Restaurant & BarThe Bistro TaupoVine Eatery
Oct 202528.9%17.4%16.3%16.3%10.2%9.1%1.9%
Nov 202531%15.4%17.1%17.1%9%8%2.3%
Dec 202530.4%13.4%23.2%15.5%10.3%5.4%1.9%
Jan 202632.6%12.6%17.7%17.7%9.8%7.7%2%
Feb 202634.7%11.8%16%19.3%8.7%7.8%1.8%
Mar 202631.9%13.2%18.5%18.5%7.7%8.1%2.1%
Apr 202631.8%13.3%17.2%17.2%9%9.5%2%
May 202627.5%18.8%17.3%14%10.8%9.3%2.4%
Jun 202624%23.2%17.4%11.7%11.7%9.3%2.5%
Jul 202626.8%21.1%16.5%13.4%10.3%8.9%3%
Aug 202628.9%20.1%15.3%11.8%10.4%10.5%3.1%
Sep 202625.7%18.4%17.2%14%10.8%10.6%3.3%

How has the Embra and The Bistro Taupo comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand Taupō restaurants in September 2026?

2 changes

  1. In September 2026, Embra gained share of searches among Taupō restaurants in New Zealand, from 15.3% to 17.2%.

  2. In September 2026, The Bistro Taupo fell from 5th to 6th among Taupō restaurants in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Embra’s and The Bistro Taupo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Embra

1 branded search term

  • embra

The Bistro Taupo

2 branded search terms

  • the bistro taupo
  • the bistro taupo menu

How the Brand Demand Index is measured

Other head-to-heads among Taupō restaurants

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