Brandwave

Embra vs The Bistro:Which is more popular?

In September 2026, Embra had more branded searches than The Bistro among Taupō restaurants in New Zealand. Embra had about 1,600 branded searches, while The Bistro had 1,300. Embra made up 17.2% of all Taupō restaurant searches we track, and The Bistro accounted for 14%. When we asked ChatGPT and Google AI Overviews about Taupō restaurants, Embra appeared in all three answers and The Bistro in two. Embra was mentioned before The Bistro in every answer.

Among Taupō restaurants in New Zealand in September 2026

Who do people search for more?

Embra, about 23% more searches than The Bistro

Embra 1.6K searchesThe Bistro 1.3K searches

Who does AI mention more?

Embra, mentioned in every answer we collected

Embra in 3 of 3The Bistro in 2 of 3

Who does AI recommend more?

Embra, named ahead of The Bistro in every answer

Embra first in 3The Bistro never first

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Top Taupō restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Embra appeared in all three answers. The Bistro was mentioned in two out of three: in two of the three ChatGPT answers. Embra was listed before The Bistro in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Embra1st
  2. Roquette Restaurant & Bar2nd
  3. The Bistro3rd
  4. Plateau4th
  5. Brantry Eatery5th
  6. The Bistro Taupo–
  7. Vine Eatery–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Taupō restaurants

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Embra or The Bistro more popular in search?

This chart shows how often people search Google for Embra and The Bistro by name. Each line represents a brand's share of searches for all seven Taupō restaurants we track, month by month, from searches in New Zealand.

Embra and The Bistro among Taupō restaurants in New Zealand, by month

Share of searches by month for Embra, The Bistro. The figures are in the table below the chart.

View monthly share of searches table
MonthBrantry EateryPlateauEmbraThe BistroRoquette Restaurant & BarThe Bistro TaupoVine Eatery
Oct 202528.9%17.4%16.3%16.3%10.2%9.1%1.9%
Nov 202531%15.4%17.1%17.1%9%8%2.3%
Dec 202530.4%13.4%23.2%15.5%10.3%5.4%1.9%
Jan 202632.6%12.6%17.7%17.7%9.8%7.7%2%
Feb 202634.7%11.8%16%19.3%8.7%7.8%1.8%
Mar 202631.9%13.2%18.5%18.5%7.7%8.1%2.1%
Apr 202631.8%13.3%17.2%17.2%9%9.5%2%
May 202627.5%18.8%17.3%14%10.8%9.3%2.4%
Jun 202624%23.2%17.4%11.7%11.7%9.3%2.5%
Jul 202626.8%21.1%16.5%13.4%10.3%8.9%3%
Aug 202628.9%20.1%15.3%11.8%10.4%10.5%3.1%
Sep 202625.7%18.4%17.2%14%10.8%10.6%3.3%

How has the Embra and The Bistro comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: The Bistro took it in February 2026, Embra took it in May 2026.
  • Across the 12 months ending September 2026, Embra’s share of searches among Taupō restaurants in New Zealand moved from 16.3% to 17.2%, and its estimated monthly branded searches held steady at 1.6K.
  • Across the 12 months ending September 2026, The Bistro’s share of searches among Taupō restaurants in New Zealand moved from 16.3% to 14%, and its estimated monthly branded searches moved from 1.6K to 1.3K.

How did search popularity change for New Zealand Taupō restaurants in September 2026?

2 changes

  1. In September 2026, The Bistro gained share of searches among Taupō restaurants in New Zealand, from 11.8% to 14%.

  2. In September 2026, Embra gained share of searches among Taupō restaurants in New Zealand, from 15.3% to 17.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Embra’s and The Bistro’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Embra

1 branded search term

  • embra

The Bistro

1 branded search term

  • the bistro

How the Brand Demand Index is measured

Other head-to-heads among Taupō restaurants

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