Brandwave

Embra vs Vine Eatery:Which is more popular?

In September 2026, Embra had more branded searches than Vine Eatery among Taupō restaurants in New Zealand. Embra had about 1,600 branded searches, while Vine Eatery had 310. Embra made up 17.2% of all Taupō restaurant searches we track, and Vine Eatery accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about Taupō restaurants, Embra appeared in all three answers and Vine Eatery in none.

Among Taupō restaurants in New Zealand in September 2026

Who do people search for more?

Embra, about 5 searches for every 1 for Vine Eatery

Embra 1.6K searchesVine Eatery 310 searches

Who does AI mention more?

Embra, mentioned in every answer we collected

Embra in 3 of 3Vine Eatery in 0 of 3

Who does AI recommend more?

Embra, the only one of the two named

Embra first in 3Vine Eatery never named

Follow Embra vs Vine Eatery and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top Taupō restaurants in ChatGPT and Google AI Overviews

In three ChatGPT questions, Embra appeared in all three answers. Vine Eatery did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Embra1st
  2. Roquette Restaurant & Bar2nd
  3. The Bistro3rd
  4. Plateau4th
  5. Brantry Eatery5th
  6. The Bistro Taupo–
  7. Vine Eatery–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Taupō restaurants

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Embra or Vine Eatery more popular in search?

This chart shows how often people search Google for Embra and Vine Eatery by name. Each line represents a brand's share of searches for all seven Taupō restaurants we track, month by month, from searches in New Zealand.

Embra and Vine Eatery among Taupō restaurants in New Zealand, by month

Share of searches by month for Embra, Vine Eatery. The figures are in the table below the chart.

View monthly share of searches table
MonthBrantry EateryPlateauEmbraThe BistroRoquette Restaurant & BarThe Bistro TaupoVine Eatery
Oct 202528.9%17.4%16.3%16.3%10.2%9.1%1.9%
Nov 202531%15.4%17.1%17.1%9%8%2.3%
Dec 202530.4%13.4%23.2%15.5%10.3%5.4%1.9%
Jan 202632.6%12.6%17.7%17.7%9.8%7.7%2%
Feb 202634.7%11.8%16%19.3%8.7%7.8%1.8%
Mar 202631.9%13.2%18.5%18.5%7.7%8.1%2.1%
Apr 202631.8%13.3%17.2%17.2%9%9.5%2%
May 202627.5%18.8%17.3%14%10.8%9.3%2.4%
Jun 202624%23.2%17.4%11.7%11.7%9.3%2.5%
Jul 202626.8%21.1%16.5%13.4%10.3%8.9%3%
Aug 202628.9%20.1%15.3%11.8%10.4%10.5%3.1%
Sep 202625.7%18.4%17.2%14%10.8%10.6%3.3%

How has the Embra and Vine Eatery comparison changed over the last 12 months?

3 findings
  • Embra was ahead of Vine Eatery in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Embra’s share of searches among Taupō restaurants in New Zealand moved from 16.3% to 17.2%, and its estimated monthly branded searches held steady at 1.6K.
  • Across the 12 months ending September 2026, Vine Eatery’s share of searches among Taupō restaurants in New Zealand moved from 1.9% to 3.3%, and its estimated monthly branded searches moved from 190 to 310.

How did search popularity change for New Zealand Taupō restaurants in September 2026?

2 changes

  1. In September 2026, Embra gained share of searches among Taupō restaurants in New Zealand, from 15.3% to 17.2%.

  2. Vine Eatery’s share of searches among Taupō restaurants in New Zealand has gained ground for 3 months in a row, from 2.5% to 3.3% in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Embra’s and Vine Eatery’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Embra

1 branded search term

  • embra

Vine Eatery

3 branded search terms

  • vine eatery
  • vine eatery menu
  • vine eatery taupo

How the Brand Demand Index is measured

Other head-to-heads among Taupō restaurants

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free