Brandwave

How popular isElevenLabs in search?

In August 2026, there were an estimated 9.1K branded searches for ElevenLabs in New Zealand which is up 41.1% over the last 11 months. ElevenLabs holds 57.7% estimated Share of Search among New Zealand AI music generators and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. ElevenLabs57.7%
  2. Suno37.4%
  3. Udio4.3%
  4. Soundraw0.51%
  5. AIVA0.13%
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Which AI music generators compete with ElevenLabs?

ElevenLabs against AI music generators in New Zealand, by month

Share of Search by month for ElevenLabs, Suno, Udio. The figures are in the table below the chart.

View monthly share of search table
MonthElevenLabsSunoUdioSoundrawAIVA
Oct 202547.2%46%5.6%0.95%0.22%
Nov 202545.6%48%5.5%0.76%0.21%
Dec 202546.9%48.3%3.9%0.73%0.15%
Jan 202651.1%44.3%3.6%0.82%0.14%
Feb 202654.7%40.8%3.7%0.62%0.21%
Mar 202649.1%46.2%3.9%0.77%0.06%
Apr 202652.8%41.6%4.9%0.49%0.18%
May 202650.8%44.2%4.4%0.44%0.11%
Jun 202655.6%39.4%4.7%0.24%0.06%
Jul 202661.5%34.1%4%0.3%0.12%
Aug 202657.7%37.4%4.3%0.51%0.13%
Sep 2026—————

  1. 1.ElevenLabs

    57.7%

    held 1st · 9.1K estimated branded searches · -9.9% vs prior month · -3.8 points

  2. 2.Suno

    37.4%

    held 2nd · 5.9K estimated branded searches · +5.5% vs prior month · +3.3 points

  3. 3.Udio

    4.3%

    held 3rd · 680 estimated branded searches · +3% vs prior month · +0.3 points

  4. 4.Soundraw

    0.51%

    held 4th · 80 estimated branded searches · +60% vs prior month · +0.2 points

  5. 5.AIVA

    0.13%

    held 5th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between ElevenLabs and its closest rivals

How has branded search demand for ElevenLabs changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ElevenLabs in New Zealand rose from 6.5K to 9.1K.
  • Across the 11 months ending August 2026, ElevenLabs’ estimated Share of Search among AI music generators in New Zealand increased from 47.2% to 57.7%.
  • Across the 11 months ending August 2026, ElevenLabs’ estimated Share of Search among AI music generators in New Zealand peaked at 61.5% in July 2026 and was lowest at 45.6% in November 2025.

How did search popularity change for New Zealand AI music generators in August 2026?

  1. In August 2026, Suno gained estimated Share of Search among AI music generators in New Zealand, from 34.1% to 37.4%.

  2. In August 2026, ElevenLabs lost estimated Share of Search among AI music generators in New Zealand, from 61.5% to 57.7%.

  3. Estimated monthly branded searches for Soundraw in New Zealand fell 38.5% over 11 measured months, from 130 to 80 in August 2026.

  4. Estimated monthly branded searches for AIVA in New Zealand fell 33.3% over 11 measured months, from 30 to 20 in August 2026.

  5. Estimated monthly branded searches for Udio in New Zealand fell 11.7% over 11 measured months, from 770 to 680 in August 2026.

Which AI voice generators compete with ElevenLabs?

ElevenLabs against AI voice generators in New Zealand, by month

Share of Search by month for ElevenLabs, Speechify. The figures are in the table below the chart.

View monthly share of search table
MonthElevenLabsSpeechifyMurf AIWellSaid
Oct 202583.7%12.9%3.1%0.26%
Nov 202582.8%13.4%3.3%0.51%
Dec 202585.1%11.5%3%0.4%
Jan 202685.2%12.3%2.3%0.23%
Feb 202683.4%13.7%2.6%0.21%
Mar 202678.8%19.2%1.8%0.19%
Apr 202685.2%12.7%1.9%0.2%
May 202681.3%16.7%1.7%0.26%
Jun 202687%11.3%1.5%0.28%
Jul 202689.2%9.6%1.1%0.18%
Aug 202687.9%10.8%1.2%0.19%
Sep 2026————

  1. 1.ElevenLabs

    87.9%

    held 1st · 9.1K estimated branded searches · -9.9% vs prior month · -1.3 points

  2. 2.Speechify

    10.8%

    held 2nd · 1.1K estimated branded searches · +2.8% vs prior month · +1.2 points

  3. 3.Murf AI

    1.2%

    held 3rd · 120 estimated branded searches · 0% vs prior month · +0.1 points

  4. 4.WellSaid

    0.19%

    held 4th · 20 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between ElevenLabs and its closest rivals

How has branded search demand for ElevenLabs changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, ElevenLabs’ estimated Share of Search among AI voice generators in New Zealand increased from 83.7% to 87.9%.
  • Across the 11 months ending August 2026, ElevenLabs’ estimated Share of Search among AI voice generators in New Zealand peaked at 89.2% in July 2026 and was lowest at 78.8% in March 2026.

How did search popularity change for New Zealand AI voice generators in August 2026?

  1. In August 2026, Speechify gained estimated Share of Search among AI voice generators in New Zealand, from 9.6% to 10.8%.

  2. In August 2026, ElevenLabs lost estimated Share of Search among AI voice generators in New Zealand, from 89.2% to 87.9%.

  3. Estimated monthly branded searches for Murf AI in New Zealand fell 50% over 11 measured months, from 240 to 120 in August 2026.

How is ElevenLabs measured?

Brandwave collects information about searches that people make online using ElevenLabs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

11 branded search terms

  • eleven labs
  • elevenlabs
  • elevenlabs ai music
  • elevenlabs ai voice
  • elevenlabs io
  • elevenlabs near me
  • elevenlabs online
  • elevenlabs song generator
  • elevenlabs text to speech
  • elevenlabs voice generator
  • elevenlabs voiceover

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How the Brand Demand Index is measured

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