ElevenLabs vs Murf AI:Which is more popular by branded search in New Zealand?
In August 2026, ElevenLabs had more branded searches than Murf AI among AI voice generators in New Zealand. ElevenLabs was estimated to have 9.1K branded searches compared to Murf AI’s 120, and held an 87.9% Share of Search versus Murf AI’s 1.2%.
Follow ElevenLabs vs Murf AI and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, ElevenLabs or Murf AI?
Compare the AI voice, voiceover and text-to-speech tools New Zealand creators and marketers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ElevenLabs, Murf AI. The figures are in the table below the chart.
View monthly share of search table
| Month | ElevenLabs | Speechify | Murf AI | WellSaid |
|---|---|---|---|---|
| Oct 2025 | 83.7% | 12.9% | 3.1% | 0.26% |
| Nov 2025 | 82.8% | 13.4% | 3.3% | 0.51% |
| Dec 2025 | 85.1% | 11.5% | 3% | 0.4% |
| Jan 2026 | 85.2% | 12.3% | 2.3% | 0.23% |
| Feb 2026 | 83.4% | 13.7% | 2.6% | 0.21% |
| Mar 2026 | 78.8% | 19.2% | 1.8% | 0.19% |
| Apr 2026 | 85.2% | 12.7% | 1.9% | 0.2% |
| May 2026 | 81.3% | 16.7% | 1.7% | 0.26% |
| Jun 2026 | 87% | 11.3% | 1.5% | 0.28% |
| Jul 2026 | 89.2% | 9.6% | 1.1% | 0.18% |
| Aug 2026 | 87.9% | 10.8% | 1.2% | 0.19% |
| Sep 2026 | — | — | — | — |
How has the ElevenLabs and Murf AI comparison changed over the last 12 months?
3 findings
- ElevenLabs was ahead of Murf AI in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ElevenLabs’ estimated Share of Search among AI voice generators in New Zealand moved from 83.7% to 87.9%, and its estimated monthly branded searches moved from 6.5K to 9.1K.
- Across the 11 months ending August 2026, Murf AI’s estimated Share of Search among AI voice generators in New Zealand moved from 3.1% to 1.2%, and its estimated monthly branded searches moved from 240 to 120.
How did search popularity change for New Zealand AI voice generators in August 2026?
2 changes
In August 2026, ElevenLabs lost estimated Share of Search among AI voice generators in New Zealand, from 89.2% to 87.9%.
Estimated monthly branded searches for Murf AI in New Zealand fell 50% over 11 measured months, from 240 to 120 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ElevenLabs’ and Murf AI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ElevenLabs
11 branded search terms
- eleven labs
- elevenlabs
- elevenlabs ai music
- elevenlabs ai voice
- elevenlabs io
- elevenlabs near me
- elevenlabs online
- elevenlabs song generator
- elevenlabs text to speech
- elevenlabs voice generator
- elevenlabs voiceover
Murf AI
6 branded search terms
- murf
- murf ai text to speech
- murf ai voice generator
- murf ai voiceover
- murfai
- murfai ai voice
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.