How popular isDream Childcare?
In October 2026, people searched for Dream Childcare by name about 10 times in New Zealand, an 88.9% decrease from the previous year. These searches made up 1.3% of all New Zealand nanny and au pair agency searches, placing Dream Childcare sixth out of six agencies. When we asked both ChatGPT and Google AI Overviews about nanny and au pair agencies, Dream Childcare appeared in three of the four answers and was the second most recommended of the six.
Dream Childcare is the sixth most searched of 6 competitors and the second most recommended in the AI answers we collected.
RockmybabyShare of searches 48.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Red Robin Nanny AgencyShare of searches 21.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
Au Pair LinkShare of searches 12.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
Karitane Nurses & NanniesShare of searches 12.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
Dream ChildcareShare of searches 1.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top nanny and au pair agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Dream Childcare was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Dream Childcare is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Au Pair Link4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Dream Childcare3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Red Robin Nanny Agency2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Karitane Nurses & Nannies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nannies on Demand2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Rockmybaby0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about nanny and au pair agencies
4 answers
Asked ChatGPT
“Which nanny and au pair agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best nanny and au pair agencies in New Zealand?”
Asked ChatGPT
“What's the best nanny and au pair agency in New Zealand for childcare at home?”
Searched Google, AI Overview
“nanny agency nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“au pair agency nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Dream Childcare compared with other New Zealand nanny and au pair agencies?
Share of searches by month for Rockmybaby, Red Robin Nanny Agency, Au Pair Link, Karitane Nurses & Nannies, Nannies on Demand, Dream Childcare. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rockmybaby | Red Robin Nanny Agency | Au Pair Link | Karitane Nurses & Nannies | Nannies on Demand | Dream Childcare |
|---|---|---|---|---|---|---|
| Nov 2025 | 45.9% | 24.8% | 9.6% | 9.6% | 4.5% | 5.7% |
| Dec 2025 | 44.9% | 19.6% | 14% | 11.2% | 3.7% | 6.5% |
| Jan 2026 | 48.3% | 17.4% | 18.8% | 8.1% | 4.7% | 2.7% |
| Feb 2026 | 43.7% | 23.7% | 13.3% | 13.3% | 3.7% | 2.2% |
| Mar 2026 | 41.4% | 27.6% | 10.3% | 15.5% | 2.9% | 2.3% |
| Apr 2026 | 43.7% | 23.7% | 13.3% | 13.3% | 3% | 3% |
| May 2026 | 41.3% | 27.3% | 12.6% | 12.6% | 3.5% | 2.8% |
| Jun 2026 | 41.7% | 18.3% | 15.7% | 16.5% | 4.3% | 3.5% |
| Jul 2026 | 47.6% | 21% | 14.5% | 12.1% | 3.2% | 1.6% |
| Aug 2026 | 36.1% | 24.1% | 20.3% | 13.5% | 3.8% | 2.3% |
| Sep 2026 | 45.4% | 20% | 13.8% | 11.5% | 5.4% | 3.8% |
| Oct 2026 | 48.8% | 21.3% | 12.5% | 12.5% | 3.8% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.8% | 390 | -33.9% | +3.4 points | |
| 2, held 2nd | 21.3% | 170 | -34.6% | +1.3 points | |
| 3, held 3rd | 12.5% | 100 | -44.4% | -1.3 points | |
| 4, held 4th | 12.5% | 100 | -33.3% | +1 points | |
| 5, held 5th | 3.8% | 30 | -57.1% | -1.6 points | |
| 6, held 6th | 1.3% | 10 | -80% | -2.6 points |
48.8%
Held 1st. 390 estimated branded searches, -33.9% vs prior month. Share +3.4 points.
21.3%
Held 2nd. 170 estimated branded searches, -34.6% vs prior month. Share +1.3 points.
12.5%
Held 3rd. 100 estimated branded searches, -44.4% vs prior month. Share -1.3 points.
12.5%
Held 4th. 100 estimated branded searches, -33.3% vs prior month. Share +1 points.
3.8%
Held 5th. 30 estimated branded searches, -57.1% vs prior month. Share -1.6 points.
1.3%
Held 6th. 10 estimated branded searches, -80% vs prior month. Share -2.6 points.
Compare popularity between Dream Childcare and its closest rivals
- Dream Childcare vs Rockmybaby: compare popularity
- Dream Childcare vs Red Robin Nanny Agency: compare popularity
- Dream Childcare vs Au Pair Link: compare popularity
- Dream Childcare vs Karitane Nurses & Nannies: compare popularity
- Dream Childcare vs Nannies on Demand: compare popularity
- Compare Dream Childcare with any brand
Every comparison with Dream Childcare
5 comparisons
How has branded search demand for Dream Childcare changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Dream Childcare in New Zealand fell from 90 to 10.
- Across the 12 months ending October 2026, Dream Childcare’s share of searches among nanny and au pair agencies in New Zealand decreased from 5.7% to 1.3%.
- Across the 12 months ending October 2026, Dream Childcare’s share of searches among nanny and au pair agencies in New Zealand peaked at 6.5% in December 2025 and was lowest at 1.3% in October 2026.
- Across the 12 months ending October 2026, Dream Childcare fell from 5th to 6th among nanny and au pair agencies in New Zealand.
How did search popularity change for New Zealand nanny and au pair agencies in October 2026?
6 changes
In October 2026, Rockmybaby gained share of searches among nanny and au pair agencies in New Zealand, from 45.4% to 48.8%.
In October 2026, Red Robin Nanny Agency gained share of searches among nanny and au pair agencies in New Zealand, from 20% to 21.3%.
In October 2026, Karitane Nurses & Nannies gained share of searches among nanny and au pair agencies in New Zealand, from 11.5% to 12.5%.
In October 2026, Dream Childcare lost share of searches among nanny and au pair agencies in New Zealand, from 3.8% to 1.3%.
In October 2026, Nannies on Demand lost share of searches among nanny and au pair agencies in New Zealand, from 5.4% to 3.8%.
In October 2026, Au Pair Link lost share of searches among nanny and au pair agencies in New Zealand, from 13.8% to 12.5%.
How are Dream Childcare’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Dream Childcare’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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