Brandwave

Dream Childcare vs Karitane Nurses & Nannies:Which is more popular in New Zealand?

In October 2026, Karitane Nurses & Nannies had more branded searches than Dream Childcare among nanny and au pair agencies in New Zealand. Karitane Nurses & Nannies had about 100 branded searches, while Dream Childcare had 10. Karitane Nurses & Nannies made up 12.5% of all nanny and au pair agency searches we track, and Dream Childcare accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about nanny and au pair agencies, Dream Childcare appeared in three of the four answers and Karitane Nurses & Nannies in two. Dream Childcare was mentioned before Karitane Nurses & Nannies in three out of four answers.

Among nanny and au pair agencies in New Zealand in October 2026

Who do people search for more?

Karitane Nurses & Nannies, about 10 searches for every 1 for Dream Childcare

Karitane Nurses & Nannies 100 searchesDream Childcare 10 searches

Who does AI mention more?

Dream Childcare, mentioned in 3 of 4 answers, Karitane Nurses & Nannies in 2

Dream Childcare in 3 of 4Karitane Nurses & Nannies in 2 of 4

Who does AI recommend more?

Dream Childcare, named ahead of Karitane Nurses & Nannies in 3 of 4 answers

Dream Childcare first in 3Karitane Nurses & Nannies first in 1

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Top nanny and au pair agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Dream Childcare was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Karitane Nurses & Nannies was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Dream Childcare was listed before Karitane Nurses & Nannies in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Au Pair Link1st
  2. Dream Childcare2nd
  3. Nannies on Demand3rd
  4. Red Robin Nanny Agency4th
  5. Karitane Nurses & Nannies5th
  6. Rockmybaby–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Au Pair Link4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dream Childcare3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Red Robin Nanny Agency2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Karitane Nurses & Nannies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nannies on Demand2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rockmybaby0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about nanny and au pair agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Dream Childcare or Karitane Nurses & Nannies more popular in search?

This chart shows how often people search Google for Dream Childcare and Karitane Nurses & Nannies by name. Each line represents a brand's share of searches for all six nanny and au pair agencies we track, month by month, from searches in New Zealand.

Dream Childcare and Karitane Nurses & Nannies among nanny and au pair agencies in New Zealand, by month

Share of searches by month for Karitane Nurses & Nannies, Dream Childcare. The figures are in the table below the chart.

View monthly share of searches table
MonthRockmybabyRed Robin Nanny AgencyAu Pair LinkKaritane Nurses & NanniesNannies on DemandDream Childcare
Nov 202545.9%24.8%9.6%9.6%4.5%5.7%
Dec 202544.9%19.6%14%11.2%3.7%6.5%
Jan 202648.3%17.4%18.8%8.1%4.7%2.7%
Feb 202643.7%23.7%13.3%13.3%3.7%2.2%
Mar 202641.4%27.6%10.3%15.5%2.9%2.3%
Apr 202643.7%23.7%13.3%13.3%3%3%
May 202641.3%27.3%12.6%12.6%3.5%2.8%
Jun 202641.7%18.3%15.7%16.5%4.3%3.5%
Jul 202647.6%21%14.5%12.1%3.2%1.6%
Aug 202636.1%24.1%20.3%13.5%3.8%2.3%
Sep 202645.4%20%13.8%11.5%5.4%3.8%
Oct 202648.8%21.3%12.5%12.5%3.8%1.3%

How has branded search for Dream Childcare and Karitane Nurses & Nannies changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand nanny and au pair agencies in October 2026?

2 changes

  1. In October 2026, Karitane Nurses & Nannies gained share of searches among nanny and au pair agencies in New Zealand, from 11.5% to 12.5%.

  2. In October 2026, Dream Childcare lost share of searches among nanny and au pair agencies in New Zealand, from 3.8% to 1.3%.

How are Dream Childcare’s and Karitane Nurses & Nannies’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Dream Childcare’s and Karitane Nurses & Nannies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dream Childcare

1 branded search term

  • dream childcare

Karitane Nurses & Nannies

2 branded search terms

  • karitane nannies
  • karitane nurses and nannies

How the Brand Demand Index is measured

Other head-to-heads among nanny and au pair agencies

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