Nanny and au pair agencies in New Zealand:Which are most popular?

Name: Nanny and au pair agencies in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Rockmybaby was the most searched nanny and au pair agency in New Zealand, accounting for 48.8% of all searches among the six agencies tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Au Pair Link showed up in every answer. Au Pair Link was recommended most often, coming first in three out of four responses.

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Top nanny and au pair agencies in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Au Pair Link appeared every time. Au Pair Link was recommended most often, coming first in three out of four answers. Dream Childcare was second, and Nannies on Demand was third. Rockmybaby, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Au Pair Link	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Dream Childcare	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Red Robin Nanny Agency	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Karitane Nurses & Nannies	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Nannies on Demand	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Rockmybaby	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Au Pair Link4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Dream Childcare3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Red Robin Nanny Agency2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Karitane Nurses & Nannies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nannies on Demand2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rockmybaby0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about nanny and au pair agencies

4 answers

Asked ChatGPT
“Which nanny and au pair agency should I hire in New Zealand?”
1. 1Au Pair Link
2. 2Dream Childcare
Asked ChatGPT
“What are the best nanny and au pair agencies in New Zealand?”
Asked ChatGPT
“What's the best nanny and au pair agency in New Zealand for childcare at home?”
Searched Google, AI Overview
“nanny agency nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“au pair agency nz”
1. 1Au Pair Link
2. 2Dream Childcare

Not named in any answer:

Rockmybaby

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which nanny and au pair agencies do people search for most?

This chart shows how often people search Google for each nanny and au pair agency by name. Each line represents a brand's share of searches for all six nanny and au pair agencies we track, month by month, from searches in New Zealand.

Share of searches among nanny and au pair agencies in New Zealand, by month

Month	Rockmybaby	Red Robin Nanny Agency	Au Pair Link	Karitane Nurses & Nannies	Nannies on Demand	Dream Childcare
Nov 2025	45.9%	24.8%	9.6%	9.6%	4.5%	5.7%
Dec 2025	44.9%	19.6%	14%	11.2%	3.7%	6.5%
Jan 2026	48.3%	17.4%	18.8%	8.1%	4.7%	2.7%
Feb 2026	43.7%	23.7%	13.3%	13.3%	3.7%	2.2%
Mar 2026	41.4%	27.6%	10.3%	15.5%	2.9%	2.3%
Apr 2026	43.7%	23.7%	13.3%	13.3%	3%	3%
May 2026	41.3%	27.3%	12.6%	12.6%	3.5%	2.8%
Jun 2026	41.7%	18.3%	15.7%	16.5%	4.3%	3.5%
Jul 2026	47.6%	21%	14.5%	12.1%	3.2%	1.6%
Aug 2026	36.1%	24.1%	20.3%	13.5%	3.8%	2.3%
Sep 2026	45.4%	20%	13.8%	11.5%	5.4%	3.8%
Oct 2026	48.8%	21.3%	12.5%	12.5%	3.8%	1.3%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Rockmybaby	48.8%	390	-33.9%	+3.4 points
2, held 2nd	Red Robin Nanny Agency	21.3%	170	-34.6%	+1.3 points
3, held 3rd	Au Pair Link	12.5%	100	-44.4%	-1.3 points
4, held 4th	Karitane Nurses & Nannies	12.5%	100	-33.3%	+1 points
5, held 5th	Nannies on Demand	3.8%	30	-57.1%	-1.6 points
6, held 6th	Dream Childcare	1.3%	10	-80%	-2.6 points

1.Rockmybaby
48.8%
Held 1st. 390 estimated branded searches, -33.9% vs prior month. Share +3.4 points.
2.Red Robin Nanny Agency
21.3%
Held 2nd. 170 estimated branded searches, -34.6% vs prior month. Share +1.3 points.
3.Au Pair Link
12.5%
Held 3rd. 100 estimated branded searches, -44.4% vs prior month. Share -1.3 points.
4.Karitane Nurses & Nannies
12.5%
Held 4th. 100 estimated branded searches, -33.3% vs prior month. Share +1 points.
5.Nannies on Demand
3.8%
Held 5th. 30 estimated branded searches, -57.1% vs prior month. Share -1.6 points.
6.Dream Childcare
1.3%
Held 6th. 10 estimated branded searches, -80% vs prior month. Share -2.6 points.

Which brand is most popular in search among nanny and au pair agencies in New Zealand?

6 brands

In October 2026, Rockmybaby was the most searched among nanny and au pair agencies in New Zealand, with an estimated 390 branded searches, 48.8% of all searches for the six tracked by the Brandwave Brand Demand Index. Red Robin Nanny Agency is in 2nd place, 27.5 percentage points behind at 21.3%.

New Zealand nanny and au pair agencies, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Rockmybaby	45.9% → 48.8%	48.8%Oct 2026	36.1%Aug 2026	1st
Red Robin Nanny Agency	24.8% → 21.3%	27.6%Mar 2026	17.4%Jan 2026	2nd
Au Pair Link	9.6% → 12.5%	20.3%Aug 2026	9.6%Nov 2025	3rd
Karitane Nurses & Nannies	9.6% → 12.5%	16.5%Jun 2026	8.1%Jan 2026	4th
Nannies on Demand	4.5% → 3.8%	5.4%Sep 2026	2.9%Mar 2026	6th → 5th
Dream Childcare	5.7% → 1.3%	6.5%Dec 2025	1.3%Oct 2026	5th → 6th

Each finding as a sentence

Across the 12 months ending October 2026, Rockmybaby’s share of searches among nanny and au pair agencies in New Zealand increased from 45.9% to 48.8%.
Across the 12 months ending October 2026, Red Robin Nanny Agency’s share of searches among nanny and au pair agencies in New Zealand decreased from 24.8% to 21.3%.
Across the 12 months ending October 2026, Au Pair Link’s share of searches among nanny and au pair agencies in New Zealand increased from 9.6% to 12.5%.
Across the 12 months ending October 2026, Karitane Nurses & Nannies’ share of searches among nanny and au pair agencies in New Zealand increased from 9.6% to 12.5%.
Across the 12 months ending October 2026, Nannies on Demand’s share of searches among nanny and au pair agencies in New Zealand decreased from 4.5% to 3.8%.
Across the 12 months ending October 2026, Dream Childcare’s share of searches among nanny and au pair agencies in New Zealand decreased from 5.7% to 1.3%.
Across the 12 months ending October 2026, Rockmybaby’s share of searches among nanny and au pair agencies in New Zealand peaked at 48.8% in October 2026 and was lowest at 36.1% in August 2026.
Across the 12 months ending October 2026, Red Robin Nanny Agency’s share of searches among nanny and au pair agencies in New Zealand peaked at 27.6% in March 2026 and was lowest at 17.4% in January 2026.
Across the 12 months ending October 2026, Au Pair Link’s share of searches among nanny and au pair agencies in New Zealand peaked at 20.3% in August 2026 and was lowest at 9.6% in November 2025.
Across the 12 months ending October 2026, Karitane Nurses & Nannies’ share of searches among nanny and au pair agencies in New Zealand peaked at 16.5% in June 2026 and was lowest at 8.1% in January 2026.
Across the 12 months ending October 2026, Nannies on Demand’s share of searches among nanny and au pair agencies in New Zealand peaked at 5.4% in September 2026 and was lowest at 2.9% in March 2026.
Across the 12 months ending October 2026, Dream Childcare’s share of searches among nanny and au pair agencies in New Zealand peaked at 6.5% in December 2025 and was lowest at 1.3% in October 2026.
Across the 12 months ending October 2026, Nannies on Demand rose from 6th to 5th among nanny and au pair agencies in New Zealand.
Across the 12 months ending October 2026, Dream Childcare fell from 5th to 6th among nanny and au pair agencies in New Zealand.

How did search popularity change for New Zealand nanny and au pair agencies in October 2026?

6 changes

In October 2026, Rockmybaby gained share of searches among nanny and au pair agencies in New Zealand, from 45.4% to 48.8%.
In October 2026, Red Robin Nanny Agency gained share of searches among nanny and au pair agencies in New Zealand, from 20% to 21.3%.
In October 2026, Karitane Nurses & Nannies gained share of searches among nanny and au pair agencies in New Zealand, from 11.5% to 12.5%.
In October 2026, Dream Childcare lost share of searches among nanny and au pair agencies in New Zealand, from 3.8% to 1.3%.
In October 2026, Nannies on Demand lost share of searches among nanny and au pair agencies in New Zealand, from 5.4% to 3.8%.
In October 2026, Au Pair Link lost share of searches among nanny and au pair agencies in New Zealand, from 13.8% to 12.5%.

How are branded searches counted for nanny and au pair agencies?

8 search terms

Each brand's share of searches among nanny and au pair agencies comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.