Au Pair Link vs Karitane Nurses & Nannies:Which is more popular in New Zealand?
In October 2026, Au Pair Link and Karitane Nurses & Nannies were level in searches among nanny and au pair agencies in New Zealand, with an estimated 100 branded searches each, at 12.5% of the total each. When we asked ChatGPT and Google AI Overviews about nanny and au pair agencies, Au Pair Link appeared in all four answers and Karitane Nurses & Nannies in two. Au Pair Link was mentioned before Karitane Nurses & Nannies in every answer.
Who do people search for more?
Au Pair Link and Karitane Nurses & Nannies are searched for about as often as each other.
Who does AI mention more?
Au Pair Link, mentioned in every answer we collected
Who does AI recommend more?
Au Pair Link, named ahead of Karitane Nurses & Nannies in every answer
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Top nanny and au pair agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Au Pair Link appeared in all four answers. Karitane Nurses & Nannies was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Au Pair Link was listed before Karitane Nurses & Nannies in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Au Pair Link4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Dream Childcare3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Red Robin Nanny Agency2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Karitane Nurses & Nannies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nannies on Demand2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rockmybaby0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about nanny and au pair agencies
4 answers
Asked ChatGPT
“Which nanny and au pair agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best nanny and au pair agencies in New Zealand?”
Asked ChatGPT
“What's the best nanny and au pair agency in New Zealand for childcare at home?”
Searched Google, AI Overview
“nanny agency nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“au pair agency nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Au Pair Link or Karitane Nurses & Nannies more popular in search?
This chart shows how often people search Google for Au Pair Link and Karitane Nurses & Nannies by name. Each line represents a brand's share of searches for all six nanny and au pair agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Au Pair Link, Karitane Nurses & Nannies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rockmybaby | Red Robin Nanny Agency | Au Pair Link | Karitane Nurses & Nannies | Nannies on Demand | Dream Childcare |
|---|---|---|---|---|---|---|
| Nov 2025 | 45.9% | 24.8% | 9.6% | 9.6% | 4.5% | 5.7% |
| Dec 2025 | 44.9% | 19.6% | 14% | 11.2% | 3.7% | 6.5% |
| Jan 2026 | 48.3% | 17.4% | 18.8% | 8.1% | 4.7% | 2.7% |
| Feb 2026 | 43.7% | 23.7% | 13.3% | 13.3% | 3.7% | 2.2% |
| Mar 2026 | 41.4% | 27.6% | 10.3% | 15.5% | 2.9% | 2.3% |
| Apr 2026 | 43.7% | 23.7% | 13.3% | 13.3% | 3% | 3% |
| May 2026 | 41.3% | 27.3% | 12.6% | 12.6% | 3.5% | 2.8% |
| Jun 2026 | 41.7% | 18.3% | 15.7% | 16.5% | 4.3% | 3.5% |
| Jul 2026 | 47.6% | 21% | 14.5% | 12.1% | 3.2% | 1.6% |
| Aug 2026 | 36.1% | 24.1% | 20.3% | 13.5% | 3.8% | 2.3% |
| Sep 2026 | 45.4% | 20% | 13.8% | 11.5% | 5.4% | 3.8% |
| Oct 2026 | 48.8% | 21.3% | 12.5% | 12.5% | 3.8% | 1.3% |
How has branded search for Au Pair Link and Karitane Nurses & Nannies changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending October 2026: Karitane Nurses & Nannies took it in March 2026, Au Pair Link took it in July 2026.
- Across the 12 months ending October 2026, Au Pair Link’s share of searches among nanny and au pair agencies in New Zealand moved from 9.6% to 12.5%, and its estimated monthly branded searches moved from 150 to 100.
- Across the 12 months ending October 2026, Karitane Nurses & Nannies’ share of searches among nanny and au pair agencies in New Zealand moved from 9.6% to 12.5%, and its estimated monthly branded searches moved from 150 to 100.
How did search popularity change for New Zealand nanny and au pair agencies in October 2026?
2 changes
In October 2026, Karitane Nurses & Nannies gained share of searches among nanny and au pair agencies in New Zealand, from 11.5% to 12.5%.
In October 2026, Au Pair Link lost share of searches among nanny and au pair agencies in New Zealand, from 13.8% to 12.5%.
How are Au Pair Link’s and Karitane Nurses & Nannies’ branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Au Pair Link’s and Karitane Nurses & Nannies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Au Pair Link
2 branded search terms
- au pair link
- aupairlink
Karitane Nurses & Nannies
2 branded search terms
- karitane nannies
- karitane nurses and nannies
Other head-to-heads among nanny and au pair agencies
- Rockmybaby vs Red Robin Nanny Agency: compare popularity
- Rockmybaby vs Au Pair Link: compare popularity
- Rockmybaby vs Karitane Nurses & Nannies: compare popularity
- Rockmybaby vs Nannies on Demand: compare popularity
- Red Robin Nanny Agency vs Au Pair Link: compare popularity
- Red Robin Nanny Agency vs Karitane Nurses & Nannies: compare popularity
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