Brandwave

How popular isAu Pair Link?

In October 2026, people searched for Au Pair Link by name about 100 times in New Zealand, a 33.3% decrease from the previous year. These searches made up 12.5% of all New Zealand nanny and au pair agency searches, placing Au Pair Link third out of six agencies. When we asked both ChatGPT and Google AI Overviews about nanny and au pair agencies, Au Pair Link appeared in all answers and was the most recommended of the six.

Search and AI answers in October 2026

Au Pair Link is the third most searched of 6 competitors and the most recommended in the AI answers we collected.

  1. RockmybabyShare of searches 48.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. Red Robin Nanny AgencyShare of searches 21.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  3. Au Pair LinkShare of searches 12.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. Karitane Nurses & NanniesShare of searches 12.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  5. Nannies on DemandShare of searches 3.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd

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Top nanny and au pair agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Au Pair Link appeared in all four answers. Au Pair Link is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Au Pair Link1st
  2. Dream Childcare2nd
  3. Nannies on Demand3rd
  4. Red Robin Nanny Agency4th
  5. Karitane Nurses & Nannies5th
  6. Rockmybaby–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Au Pair Link4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dream Childcare3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Red Robin Nanny Agency2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Karitane Nurses & Nannies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nannies on Demand2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rockmybaby0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about nanny and au pair agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Au Pair Link compared with other New Zealand nanny and au pair agencies?

Au Pair Link against nanny and au pair agencies in New Zealand, by month

Share of searches by month for Rockmybaby, Red Robin Nanny Agency, Au Pair Link, Karitane Nurses & Nannies, Nannies on Demand. The figures are in the table below the chart.

View monthly share of searches table
MonthRockmybabyRed Robin Nanny AgencyAu Pair LinkKaritane Nurses & NanniesNannies on DemandDream Childcare
Nov 202545.9%24.8%9.6%9.6%4.5%5.7%
Dec 202544.9%19.6%14%11.2%3.7%6.5%
Jan 202648.3%17.4%18.8%8.1%4.7%2.7%
Feb 202643.7%23.7%13.3%13.3%3.7%2.2%
Mar 202641.4%27.6%10.3%15.5%2.9%2.3%
Apr 202643.7%23.7%13.3%13.3%3%3%
May 202641.3%27.3%12.6%12.6%3.5%2.8%
Jun 202641.7%18.3%15.7%16.5%4.3%3.5%
Jul 202647.6%21%14.5%12.1%3.2%1.6%
Aug 202636.1%24.1%20.3%13.5%3.8%2.3%
Sep 202645.4%20%13.8%11.5%5.4%3.8%
Oct 202648.8%21.3%12.5%12.5%3.8%1.3%

  1. 1.Rockmybaby

    48.8%

    Held 1st. 390 estimated branded searches, -33.9% vs prior month. Share +3.4 points.

  2. 2.Red Robin Nanny Agency

    21.3%

    Held 2nd. 170 estimated branded searches, -34.6% vs prior month. Share +1.3 points.

  3. 3.Au Pair Link

    12.5%

    Held 3rd. 100 estimated branded searches, -44.4% vs prior month. Share -1.3 points.

  4. 4.Karitane Nurses & Nannies

    12.5%

    Held 4th. 100 estimated branded searches, -33.3% vs prior month. Share +1 points.

  5. 5.Nannies on Demand

    3.8%

    Held 5th. 30 estimated branded searches, -57.1% vs prior month. Share -1.6 points.

  6. 6.Dream Childcare

    1.3%

    Held 6th. 10 estimated branded searches, -80% vs prior month. Share -2.6 points.

Compare popularity between Au Pair Link and its closest rivals

Every comparison with Au Pair Link

5 comparisons

How has branded search demand for Au Pair Link changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Au Pair Link in New Zealand fell from 150 to 100.
  • Across the 12 months ending October 2026, Au Pair Link’s share of searches among nanny and au pair agencies in New Zealand increased from 9.6% to 12.5%.
  • Across the 12 months ending October 2026, Au Pair Link’s share of searches among nanny and au pair agencies in New Zealand peaked at 20.3% in August 2026 and was lowest at 9.6% in November 2025.

How did search popularity change for New Zealand nanny and au pair agencies in October 2026?

6 changes

  1. In October 2026, Rockmybaby gained share of searches among nanny and au pair agencies in New Zealand, from 45.4% to 48.8%.

  2. In October 2026, Red Robin Nanny Agency gained share of searches among nanny and au pair agencies in New Zealand, from 20% to 21.3%.

  3. In October 2026, Karitane Nurses & Nannies gained share of searches among nanny and au pair agencies in New Zealand, from 11.5% to 12.5%.

  4. In October 2026, Dream Childcare lost share of searches among nanny and au pair agencies in New Zealand, from 3.8% to 1.3%.

  5. In October 2026, Nannies on Demand lost share of searches among nanny and au pair agencies in New Zealand, from 5.4% to 3.8%.

  6. In October 2026, Au Pair Link lost share of searches among nanny and au pair agencies in New Zealand, from 13.8% to 12.5%.

How are Au Pair Link’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Au Pair Link’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • au pair link
  • aupairlink

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How the Brand Demand Index is measured

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