Au Pair Link vs Dream Childcare:Which is more popular in New Zealand?
In October 2026, Au Pair Link had more branded searches than Dream Childcare among nanny and au pair agencies in New Zealand. Au Pair Link had about 100 branded searches, while Dream Childcare had 10. Au Pair Link made up 12.5% of all nanny and au pair agency searches we track, and Dream Childcare accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about nanny and au pair agencies, Au Pair Link appeared in all four answers and Dream Childcare in three. Au Pair Link was mentioned before Dream Childcare in three out of four answers.
Who do people search for more?
Au Pair Link, about 10 searches for every 1 for Dream Childcare
Who does AI mention more?
Au Pair Link, mentioned in every answer we collected
Who does AI recommend more?
Au Pair Link, named ahead of Dream Childcare in 3 of 4 answers
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Top nanny and au pair agencies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Au Pair Link appeared in all four answers. Dream Childcare was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Au Pair Link was listed before Dream Childcare in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Au Pair Link4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Dream Childcare3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Red Robin Nanny Agency2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Karitane Nurses & Nannies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nannies on Demand2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rockmybaby0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about nanny and au pair agencies
4 answers
Asked ChatGPT
“Which nanny and au pair agency should I hire in New Zealand?”
Asked ChatGPT
“What are the best nanny and au pair agencies in New Zealand?”
Asked ChatGPT
“What's the best nanny and au pair agency in New Zealand for childcare at home?”
Searched Google, AI Overview
“nanny agency nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“au pair agency nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Au Pair Link or Dream Childcare more popular in search?
This chart shows how often people search Google for Au Pair Link and Dream Childcare by name. Each line represents a brand's share of searches for all six nanny and au pair agencies we track, month by month, from searches in New Zealand.
Share of searches by month for Au Pair Link, Dream Childcare. The figures are in the table below the chart.
View monthly share of searches table
| Month | Rockmybaby | Red Robin Nanny Agency | Au Pair Link | Karitane Nurses & Nannies | Nannies on Demand | Dream Childcare |
|---|---|---|---|---|---|---|
| Nov 2025 | 45.9% | 24.8% | 9.6% | 9.6% | 4.5% | 5.7% |
| Dec 2025 | 44.9% | 19.6% | 14% | 11.2% | 3.7% | 6.5% |
| Jan 2026 | 48.3% | 17.4% | 18.8% | 8.1% | 4.7% | 2.7% |
| Feb 2026 | 43.7% | 23.7% | 13.3% | 13.3% | 3.7% | 2.2% |
| Mar 2026 | 41.4% | 27.6% | 10.3% | 15.5% | 2.9% | 2.3% |
| Apr 2026 | 43.7% | 23.7% | 13.3% | 13.3% | 3% | 3% |
| May 2026 | 41.3% | 27.3% | 12.6% | 12.6% | 3.5% | 2.8% |
| Jun 2026 | 41.7% | 18.3% | 15.7% | 16.5% | 4.3% | 3.5% |
| Jul 2026 | 47.6% | 21% | 14.5% | 12.1% | 3.2% | 1.6% |
| Aug 2026 | 36.1% | 24.1% | 20.3% | 13.5% | 3.8% | 2.3% |
| Sep 2026 | 45.4% | 20% | 13.8% | 11.5% | 5.4% | 3.8% |
| Oct 2026 | 48.8% | 21.3% | 12.5% | 12.5% | 3.8% | 1.3% |
How has branded search for Au Pair Link and Dream Childcare changed in New Zealand over the last 12 months?
3 findings
- Au Pair Link was ahead of Dream Childcare in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Au Pair Link’s share of searches among nanny and au pair agencies in New Zealand moved from 9.6% to 12.5%, and its estimated monthly branded searches moved from 150 to 100.
- Across the 12 months ending October 2026, Dream Childcare’s share of searches among nanny and au pair agencies in New Zealand moved from 5.7% to 1.3%, and its estimated monthly branded searches moved from 90 to 10.
How did search popularity change for New Zealand nanny and au pair agencies in October 2026?
2 changes
In October 2026, Dream Childcare lost share of searches among nanny and au pair agencies in New Zealand, from 3.8% to 1.3%.
In October 2026, Au Pair Link lost share of searches among nanny and au pair agencies in New Zealand, from 13.8% to 12.5%.
How are Au Pair Link’s and Dream Childcare’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Au Pair Link’s and Dream Childcare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Au Pair Link
2 branded search terms
- au pair link
- aupairlink
Dream Childcare
1 branded search term
- dream childcare
Other head-to-heads among nanny and au pair agencies
- Rockmybaby vs Red Robin Nanny Agency: compare popularity
- Rockmybaby vs Au Pair Link: compare popularity
- Rockmybaby vs Karitane Nurses & Nannies: compare popularity
- Rockmybaby vs Nannies on Demand: compare popularity
- Red Robin Nanny Agency vs Au Pair Link: compare popularity
- Red Robin Nanny Agency vs Karitane Nurses & Nannies: compare popularity
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