Brandwave

Karitane Nurses & Nannies vs Nannies on Demand:Which is more popular in New Zealand?

In October 2026, Karitane Nurses & Nannies had more branded searches than Nannies on Demand among nanny and au pair agencies in New Zealand. Karitane Nurses & Nannies had about 100 branded searches, while Nannies on Demand had 30. Karitane Nurses & Nannies made up 12.5% of all nanny and au pair agency searches we track, and Nannies on Demand accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about nanny and au pair agencies, Karitane Nurses & Nannies and Nannies on Demand each appeared in two of the four answers. Nannies on Demand was mentioned before Karitane Nurses & Nannies in every answer that named either.

Among nanny and au pair agencies in New Zealand in October 2026

Who do people search for more?

Karitane Nurses & Nannies, about 3 searches for every 1 for Nannies on Demand

Karitane Nurses & Nannies 100 searchesNannies on Demand 30 searches

Who does AI mention more?

Both were mentioned in 2 of 4 answers.

Karitane Nurses & Nannies in 2 of 4Nannies on Demand in 2 of 4

Who does AI recommend more?

Nannies on Demand, named ahead of Karitane Nurses & Nannies in 2 of 2 answers

Nannies on Demand first in 2Karitane Nurses & Nannies never first

Follow Karitane Nurses & Nannies vs Nannies on Demand and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top nanny and au pair agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Karitane Nurses & Nannies and Nannies on Demand were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Nannies on Demand was listed before Karitane Nurses & Nannies in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Au Pair Link1st
  2. Dream Childcare2nd
  3. Nannies on Demand3rd
  4. Red Robin Nanny Agency4th
  5. Karitane Nurses & Nannies5th
  6. Rockmybaby–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Au Pair Link4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dream Childcare3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Red Robin Nanny Agency2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Karitane Nurses & Nannies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nannies on Demand2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rockmybaby0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about nanny and au pair agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Karitane Nurses & Nannies or Nannies on Demand more popular in search?

This chart shows how often people search Google for Karitane Nurses & Nannies and Nannies on Demand by name. Each line represents a brand's share of searches for all six nanny and au pair agencies we track, month by month, from searches in New Zealand.

Karitane Nurses & Nannies and Nannies on Demand among nanny and au pair agencies in New Zealand, by month

Share of searches by month for Karitane Nurses & Nannies, Nannies on Demand. The figures are in the table below the chart.

View monthly share of searches table
MonthRockmybabyRed Robin Nanny AgencyAu Pair LinkKaritane Nurses & NanniesNannies on DemandDream Childcare
Nov 202545.9%24.8%9.6%9.6%4.5%5.7%
Dec 202544.9%19.6%14%11.2%3.7%6.5%
Jan 202648.3%17.4%18.8%8.1%4.7%2.7%
Feb 202643.7%23.7%13.3%13.3%3.7%2.2%
Mar 202641.4%27.6%10.3%15.5%2.9%2.3%
Apr 202643.7%23.7%13.3%13.3%3%3%
May 202641.3%27.3%12.6%12.6%3.5%2.8%
Jun 202641.7%18.3%15.7%16.5%4.3%3.5%
Jul 202647.6%21%14.5%12.1%3.2%1.6%
Aug 202636.1%24.1%20.3%13.5%3.8%2.3%
Sep 202645.4%20%13.8%11.5%5.4%3.8%
Oct 202648.8%21.3%12.5%12.5%3.8%1.3%

How has branded search for Karitane Nurses & Nannies and Nannies on Demand changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand nanny and au pair agencies in October 2026?

2 changes

  1. In October 2026, Karitane Nurses & Nannies gained share of searches among nanny and au pair agencies in New Zealand, from 11.5% to 12.5%.

  2. In October 2026, Nannies on Demand lost share of searches among nanny and au pair agencies in New Zealand, from 5.4% to 3.8%.

How are Karitane Nurses & Nannies’ and Nannies on Demand’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Karitane Nurses & Nannies’ and Nannies on Demand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Karitane Nurses & Nannies

2 branded search terms

  • karitane nannies
  • karitane nurses and nannies

Nannies on Demand

1 branded search term

  • nannies on demand

How the Brand Demand Index is measured

Other head-to-heads among nanny and au pair agencies

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free