Brandwave

Dream Childcare vs Nannies on Demand:Which is more popular in New Zealand?

In October 2026, Nannies on Demand had more branded searches than Dream Childcare among nanny and au pair agencies in New Zealand. Nannies on Demand had about 30 branded searches, while Dream Childcare had 10. Nannies on Demand made up 3.8% of all nanny and au pair agency searches we track, and Dream Childcare accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about nanny and au pair agencies, Dream Childcare appeared in three of the four answers and Nannies on Demand in two. Dream Childcare was mentioned before Nannies on Demand in three out of four answers.

Among nanny and au pair agencies in New Zealand in October 2026

Who do people search for more?

Nannies on Demand, about 3 searches for every 1 for Dream Childcare

Nannies on Demand 30 searchesDream Childcare 10 searches

Who does AI mention more?

Dream Childcare, mentioned in 3 of 4 answers, Nannies on Demand in 2

Dream Childcare in 3 of 4Nannies on Demand in 2 of 4

Who does AI recommend more?

Dream Childcare, named ahead of Nannies on Demand in 3 of 4 answers

Dream Childcare first in 3Nannies on Demand first in 1

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Top nanny and au pair agencies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Dream Childcare was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Nannies on Demand was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Dream Childcare was listed before Nannies on Demand in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Au Pair Link1st
  2. Dream Childcare2nd
  3. Nannies on Demand3rd
  4. Red Robin Nanny Agency4th
  5. Karitane Nurses & Nannies5th
  6. Rockmybaby–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Au Pair Link4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Dream Childcare3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Red Robin Nanny Agency2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Karitane Nurses & Nannies2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nannies on Demand2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rockmybaby0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about nanny and au pair agencies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Dream Childcare or Nannies on Demand more popular in search?

This chart shows how often people search Google for Dream Childcare and Nannies on Demand by name. Each line represents a brand's share of searches for all six nanny and au pair agencies we track, month by month, from searches in New Zealand.

Dream Childcare and Nannies on Demand among nanny and au pair agencies in New Zealand, by month

Share of searches by month for Nannies on Demand, Dream Childcare. The figures are in the table below the chart.

View monthly share of searches table
MonthRockmybabyRed Robin Nanny AgencyAu Pair LinkKaritane Nurses & NanniesNannies on DemandDream Childcare
Nov 202545.9%24.8%9.6%9.6%4.5%5.7%
Dec 202544.9%19.6%14%11.2%3.7%6.5%
Jan 202648.3%17.4%18.8%8.1%4.7%2.7%
Feb 202643.7%23.7%13.3%13.3%3.7%2.2%
Mar 202641.4%27.6%10.3%15.5%2.9%2.3%
Apr 202643.7%23.7%13.3%13.3%3%3%
May 202641.3%27.3%12.6%12.6%3.5%2.8%
Jun 202641.7%18.3%15.7%16.5%4.3%3.5%
Jul 202647.6%21%14.5%12.1%3.2%1.6%
Aug 202636.1%24.1%20.3%13.5%3.8%2.3%
Sep 202645.4%20%13.8%11.5%5.4%3.8%
Oct 202648.8%21.3%12.5%12.5%3.8%1.3%

How has branded search for Dream Childcare and Nannies on Demand changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand nanny and au pair agencies in October 2026?

2 changes

  1. In October 2026, Dream Childcare lost share of searches among nanny and au pair agencies in New Zealand, from 3.8% to 1.3%.

  2. In October 2026, Nannies on Demand lost share of searches among nanny and au pair agencies in New Zealand, from 5.4% to 3.8%.

How are Dream Childcare’s and Nannies on Demand’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dream Childcare’s and Nannies on Demand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dream Childcare

1 branded search term

  • dream childcare

Nannies on Demand

1 branded search term

  • nannies on demand

How the Brand Demand Index is measured

Other head-to-heads among nanny and au pair agencies

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