How popular isDiDi?
In September 2026, people searched for DiDi by name about 4,730 times in New Zealand, a 7.1% decrease from the previous year. These searches made up 20.2% of all New Zealand ride-hailing apps and taxi searches, placing DiDi second out of seven taxis. When we asked both ChatGPT and Google AI Overviews about ride-hailing apps and taxis, DiDi appeared in two of the five answers and was the third most recommended of the seven.
DiDi is the second most searched of 7 competitors and the third most recommended in AI answers.
UberShare of searches 57.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
DiDiShare of searches 20.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Corporate CabsShare of searches 10.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Blue Bubble TaxiShare of searches 8.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Alert TaxisShare of searches 2.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top ride-hailing apps and taxis in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DiDi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DiDi is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Uber1st
- YourRide2nd
- DiDi3rd
- Corporate Cabs4th
- Blue Bubble Taxi5th
- Alert Taxis–
Green Cabs–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Uber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- YourRide3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DiDi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Corporate Cabs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blue Bubble Taxi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Alert Taxis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Green Cabs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ride-hailing apps and taxis
5 answers
Asked ChatGPT
“Which taxi or ride-hailing service should I use in New Zealand?”
Asked ChatGPT
“What are the best taxi and ride-hailing services in New Zealand?”
Asked ChatGPT
“What's the best taxi or ride-hailing service in New Zealand for a ride across town?”
Searched Google, AI Overview
“book a taxi online”
Searched Google, AI Overview
“ride hailing services”
- 1Uber
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which ride-hailing apps and taxis compete with DiDi?
Share of searches by month for Uber, DiDi, Corporate Cabs, Blue Bubble Taxi, Alert Taxis. The figures are in the table below the chart.
View monthly share of searches table
| Month | Uber | DiDi | Corporate Cabs | Blue Bubble Taxi | Alert Taxis | YourRide | Green Cabs |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 29.5% | 16.8% | 11.5% | 3.5% | 1.9% | 0.58% |
| Nov 2025 | 36.8% | 24.5% | 17% | 14.4% | 4.2% | 2.3% | 0.7% |
| Dec 2025 | 42.5% | 22.8% | 13.5% | 13.7% | 4.1% | 2.7% | 0.62% |
| Jan 2026 | 50.2% | 20.1% | 11.5% | 11.6% | 3.6% | 2.4% | 0.66% |
| Feb 2026 | 45.7% | 18.2% | 16% | 13.4% | 4% | 2.1% | 0.6% |
| Mar 2026 | 52.2% | 15.1% | 16.2% | 11% | 3.2% | 1.8% | 0.4% |
| Apr 2026 | 55.7% | 17.1% | 12.5% | 10% | 2.5% | 1.7% | 0.52% |
| May 2026 | 51.1% | 26.3% | 10.2% | 8.2% | 2.5% | 1.4% | 0.38% |
| Jun 2026 | 54.5% | 24.5% | 9.6% | 7.7% | 2.4% | 1% | 0.4% |
| Jul 2026 | 52.2% | 25.3% | 11.1% | 7.5% | 2.2% | 1.2% | 0.5% |
| Aug 2026 | 57.4% | 20.3% | 10.1% | 8.1% | 2% | 1.3% | 0.75% |
| Sep 2026 | 57.2% | 20.2% | 10.3% | 8.3% | 2.6% | 0.9% | 0.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 57.2% | 13.4K | -2.1% | -0.2 points | |
| 2, held 2nd | 20.2% | 4.7K | -2.1% | -0.1 points | |
| 3, held 3rd | 10.3% | 2.4K | 0% | +0.2 points | |
| 4, held 4th | 8.3% | 1.9K | +0.52% | +0.2 points | |
| 5, held 5th | 2.6% | 600 | +25% | +0.5 points | |
| 6, held 6th | 0.9% | 210 | -34.4% | -0.4 points | |
| 7, held 7th | 0.6% | 140 | -22.2% | -0.2 points |
1.
Uber57.2%
Held 1st. 13.4K estimated branded searches, -2.1% vs prior month. Share -0.2 points.
2.
DiDi20.2%
Held 2nd. 4.7K estimated branded searches, -2.1% vs prior month. Share -0.1 points.
10.3%
Held 3rd. 2.4K estimated branded searches, 0% vs prior month. Share +0.2 points.
8.3%
Held 4th. 1.9K estimated branded searches, +0.52% vs prior month. Share +0.2 points.
2.6%
Held 5th. 600 estimated branded searches, +25% vs prior month. Share +0.5 points.
6.YourRide
0.9%
Held 6th. 210 estimated branded searches, -34.4% vs prior month. Share -0.4 points.
0.6%
Held 7th. 140 estimated branded searches, -22.2% vs prior month. Share -0.2 points.
Compare popularity between DiDi and its closest rivals
Every comparison with DiDi
6 comparisons
How has branded search demand for DiDi changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for DiDi in New Zealand fell from 5.1K to 4.7K.
- Across the 12 months ending September 2026, DiDi’s share of searches among ride-hailing apps and taxis in New Zealand decreased from 29.5% to 20.2%.
- Across the 12 months ending September 2026, DiDi’s share of searches among ride-hailing apps and taxis in New Zealand peaked at 29.5% in October 2025 and was lowest at 15.1% in March 2026.
How did search popularity change for New Zealand ride-hailing apps and taxis in September 2026?
5 changes
In September 2026, Alert Taxis gained share of searches among ride-hailing apps and taxis in New Zealand, from 2% to 2.6%.
Estimated monthly branded searches for Uber in New Zealand rose 113.5% over 12 measured months, from 6.3K to 13.4K in September 2026.
Estimated monthly branded searches for Green Cabs in New Zealand rose 40% over 12 measured months, from 100 to 140 in September 2026.
Estimated monthly branded searches for YourRide in New Zealand fell 34.4% over 12 measured months, from 320 to 210 in September 2026.
Estimated monthly branded searches for Corporate Cabs in New Zealand fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are DiDi’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using DiDi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- didi
- didi app
- didi chuxing
- didi promo
- didi ride
- didi taxi
- didi uber
- didi voucher
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Is DiDi your brand?
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