Brandwave

How popular isCustom Gear?

In October 2026, people searched for Custom Gear by name about 170 times in New Zealand, about the same as the previous year. These searches made up 17.2% of all New Zealand promotional product supplier searches, placing Custom Gear third out of five suppliers. When we asked both ChatGPT and Google AI Overviews about promotional product suppliers, Custom Gear appeared in one of the four answers and was the fourth most recommended of the five.

Search and AI answers in October 2026

Custom Gear is the third most searched of 5 competitors and the fourth most recommended in the AI answers we collected.

  1. Dynamic GiftShare of searches 51.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. Boost PromotionsShare of searches 26.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. Custom GearShare of searches 17.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  4. PromovisionShare of searches 4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  5. PromoWorldShare of searches 1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top promotional product suppliers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Custom Gear was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Custom Gear is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dynamic Gift1st
  2. Promovision2nd
  3. Boost Promotions3rd
  4. Custom Gear4th
  5. PromoWorld–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dynamic Gift3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Promovision3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Boost Promotions2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Custom Gear1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • PromoWorld0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about promotional product suppliers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Custom Gear compared with other New Zealand promotional product suppliers?

Custom Gear against promotional product suppliers in New Zealand, by month

Share of searches by month for Dynamic Gift, Boost Promotions, Custom Gear, Promovision. The figures are in the table below the chart.

View monthly share of searches table
MonthDynamic GiftBoost PromotionsCustom GearPromovisionPromoWorld
Nov 202557%19.6%15.9%6.5%0.93%
Dec 202549.3%20.9%25.4%4.5%0%
Jan 202641.8%25.4%25.4%7.5%0%
Feb 202646.1%23.6%23.6%5.6%1.1%
Mar 202644.2%28.3%18.6%8%0.88%
Apr 202651.2%26.3%17.5%5%0%
May 202648.2%24.7%20%5.9%1.2%
Jun 202652.7%18.3%22.6%5.4%1.1%
Jul 202649.4%24.7%20%5.9%0%
Aug 202650%26.5%17.3%5.1%1%
Sep 202657%24.3%13.1%4.7%0.93%
Oct 202651.5%26.3%17.2%4%1%

  1. 1.Dynamic Gift

    51.5%

    Held 1st. 510 estimated branded searches, -16.4% vs prior month. Share -5.5 points.

  2. 2.Boost Promotions

    26.3%

    Held 2nd. 260 estimated branded searches, 0% vs prior month. Share +2 points.

  3. 3.Custom Gear

    17.2%

    Held 3rd. 170 estimated branded searches, +21.4% vs prior month. Share +4.1 points.

  4. 4.Promovision

    4%

    Held 4th. 40 estimated branded searches, -20% vs prior month. Share -0.6 points.

  5. 5.PromoWorld

    1%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Custom Gear and its closest rivals

Every comparison with Custom Gear

4 comparisons

How has branded search demand for Custom Gear changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Custom Gear in New Zealand held steady at 170.
  • Across the 12 months ending October 2026, Custom Gear’s share of searches among promotional product suppliers in New Zealand increased from 15.9% to 17.2%.
  • Across the 12 months ending October 2026, Custom Gear’s share of searches among promotional product suppliers in New Zealand peaked at 25.4% in December 2025 and was lowest at 13.1% in September 2026.

How did search popularity change for New Zealand promotional product suppliers in October 2026?

4 changes

  1. In October 2026, Custom Gear gained share of searches among promotional product suppliers in New Zealand, from 13.1% to 17.2%.

  2. In October 2026, Boost Promotions gained share of searches among promotional product suppliers in New Zealand, from 24.3% to 26.3%.

  3. In October 2026, Dynamic Gift lost share of searches among promotional product suppliers in New Zealand, from 57% to 51.5%.

  4. In October 2026, Promovision lost share of searches among promotional product suppliers in New Zealand, from 4.7% to 4%.

How are Custom Gear’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Custom Gear’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • custom gear
  • customgear

Do you work for Custom Gear? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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