Custom Gear vs Dynamic Gift:Which is more popular by branded search in New Zealand?
In August 2026, Dynamic Gift had more branded searches than Custom Gear among promotional product suppliers in New Zealand. Dynamic Gift was estimated to have 710 branded searches compared to Custom Gear’s 250, and held a 73.2% Share of Search versus Custom Gear’s 25.8%.
Follow Custom Gear vs Dynamic Gift and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Custom Gear or Dynamic Gift?
Compare branded merchandise suppliers New Zealand marketing teams source promotional products from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dynamic Gift, Custom Gear. The figures are in the table below the chart.
View monthly share of search table
| Month | Dynamic Gift | Custom Gear | PromoWorld |
|---|---|---|---|
| Oct 2025 | 76.9% | 21.5% | 1.7% |
| Nov 2025 | 78.1% | 21% | 0.95% |
| Dec 2025 | 68.1% | 31.9% | 0% |
| Jan 2026 | 66.1% | 33.9% | 0% |
| Feb 2026 | 67.1% | 31.7% | 1.2% |
| Mar 2026 | 72.4% | 26.5% | 1% |
| Apr 2026 | 73.2% | 26.8% | 0% |
| May 2026 | 71.4% | 27.3% | 1.3% |
| Jun 2026 | 68.5% | 30.4% | 1.1% |
| Jul 2026 | 70.9% | 27.8% | 1.3% |
| Aug 2026 | 73.2% | 25.8% | 1% |
| Sep 2026 | — | — | — |
How has the Custom Gear and Dynamic Gift comparison changed over the last 12 months?
3 findings
- Dynamic Gift was ahead of Custom Gear in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Custom Gear’s estimated Share of Search among promotional product suppliers in New Zealand moved from 21.5% to 25.8%, and its estimated monthly branded searches moved from 260 to 250.
- Across the 11 months ending August 2026, Dynamic Gift’s estimated Share of Search among promotional product suppliers in New Zealand moved from 76.9% to 73.2%, and its estimated monthly branded searches moved from 930 to 710.
How did search popularity change for New Zealand promotional product suppliers in August 2026?
2 changes
In August 2026, Dynamic Gift gained estimated Share of Search among promotional product suppliers in New Zealand, from 70.9% to 73.2%.
In August 2026, Custom Gear lost estimated Share of Search among promotional product suppliers in New Zealand, from 27.8% to 25.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Custom Gear’s and Dynamic Gift’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Custom Gear
4 branded search terms
- custom gear
- custom gear near me
- custom gear nz
- customgear
Dynamic Gift
7 branded search terms
- dynamic gift
- dynamic gift box
- dynamic gift lanyards
- dynamic gift near me
- dynamic gift nz
- dynamic gift promotions
- dynamicgift
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.