How popular isCustom Gear in search?
In August 2026, there were an estimated 250 branded searches for Custom Gear in New Zealand which held steady over the last 11 months. Custom Gear holds 25.8% estimated Share of Search among New Zealand promotional product suppliers and is ranked 2nd of 3 competitors for search popularity.
Dynamic Gift73.2%
Custom Gear25.8%PromoWorld1%
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Which promotional product suppliers compete with Custom Gear?
Share of Search by month for Dynamic Gift, Custom Gear. The figures are in the table below the chart.
View monthly share of search table
| Month | Dynamic Gift | Custom Gear | PromoWorld |
|---|---|---|---|
| Oct 2025 | 76.9% | 21.5% | 1.7% |
| Nov 2025 | 78.1% | 21% | 0.95% |
| Dec 2025 | 68.1% | 31.9% | 0% |
| Jan 2026 | 66.1% | 33.9% | 0% |
| Feb 2026 | 67.1% | 31.7% | 1.2% |
| Mar 2026 | 72.4% | 26.5% | 1% |
| Apr 2026 | 73.2% | 26.8% | 0% |
| May 2026 | 71.4% | 27.3% | 1.3% |
| Jun 2026 | 68.5% | 30.4% | 1.1% |
| Jul 2026 | 70.9% | 27.8% | 1.3% |
| Aug 2026 | 73.2% | 25.8% | 1% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 73.2% | 710 | +26.8% | +2.3 points | |
| 2, held 2nd | 25.8% | 250 | +13.6% | -2.1 points | |
| 3, held 3rd | 1% | 10 | 0% | -0.2 points |
73.2%
held 1st · 710 estimated branded searches · +26.8% vs prior month · +2.3 points
25.8%
held 2nd · 250 estimated branded searches · +13.6% vs prior month · -2.1 points
1%
held 3rd · 10 estimated branded searches · 0% vs prior month · -0.2 points
Compare search popularity between Custom Gear and its closest rivals
How has branded search demand for Custom Gear changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Custom Gear in New Zealand held steady, from 260 to 250.
- Across the 11 months ending August 2026, Custom Gear’s estimated Share of Search among promotional product suppliers in New Zealand increased from 21.5% to 25.8%.
- Across the 11 months ending August 2026, Custom Gear’s estimated Share of Search among promotional product suppliers in New Zealand peaked at 33.9% in January 2026 and was lowest at 21% in November 2025.
How did search popularity change for New Zealand promotional product suppliers in August 2026?
3 changes
In August 2026, Dynamic Gift gained estimated Share of Search among promotional product suppliers in New Zealand, from 70.9% to 73.2%.
In August 2026, Custom Gear lost estimated Share of Search among promotional product suppliers in New Zealand, from 27.8% to 25.8%.
Estimated monthly branded searches for PromoWorld in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.
How is Custom Gear measured?
Brandwave collects information about searches that people make online using Custom Gear’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- custom gear
- custom gear near me
- custom gear nz
- customgear
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Is Custom Gear your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.