Custom Gear vs PromoWorld:Which is more popular by branded search in New Zealand?
In August 2026, Custom Gear had more branded searches than PromoWorld among promotional product suppliers in New Zealand. Custom Gear was estimated to have 250 branded searches compared to PromoWorld’s 10, and held a 25.8% Share of Search versus PromoWorld’s 1%.
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Which is more popular in search, Custom Gear or PromoWorld?
Compare branded merchandise suppliers New Zealand marketing teams source promotional products from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Custom Gear, PromoWorld. The figures are in the table below the chart.
View monthly share of search table
| Month | Dynamic Gift | Custom Gear | PromoWorld |
|---|---|---|---|
| Oct 2025 | 76.9% | 21.5% | 1.7% |
| Nov 2025 | 78.1% | 21% | 0.95% |
| Dec 2025 | 68.1% | 31.9% | 0% |
| Jan 2026 | 66.1% | 33.9% | 0% |
| Feb 2026 | 67.1% | 31.7% | 1.2% |
| Mar 2026 | 72.4% | 26.5% | 1% |
| Apr 2026 | 73.2% | 26.8% | 0% |
| May 2026 | 71.4% | 27.3% | 1.3% |
| Jun 2026 | 68.5% | 30.4% | 1.1% |
| Jul 2026 | 70.9% | 27.8% | 1.3% |
| Aug 2026 | 73.2% | 25.8% | 1% |
| Sep 2026 | — | — | — |
How has the Custom Gear and PromoWorld comparison changed over the last 12 months?
3 findings
- Custom Gear was ahead of PromoWorld in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Custom Gear’s estimated Share of Search among promotional product suppliers in New Zealand moved from 21.5% to 25.8%, and its estimated monthly branded searches moved from 260 to 250.
- Across the 11 months ending August 2026, PromoWorld’s estimated Share of Search among promotional product suppliers in New Zealand moved from 1.7% to 1%, and its estimated monthly branded searches moved from 20 to 10.
How did search popularity change for New Zealand promotional product suppliers in August 2026?
2 changes
In August 2026, Custom Gear lost estimated Share of Search among promotional product suppliers in New Zealand, from 27.8% to 25.8%.
Estimated monthly branded searches for PromoWorld in New Zealand fell 50% over 11 measured months, from 20 to 10 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Custom Gear’s and PromoWorld’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Custom Gear
4 branded search terms
- custom gear
- custom gear near me
- custom gear nz
- customgear
PromoWorld
2 branded search terms
- promoworld
- promoworld nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.