Boost Promotions vs Custom Gear:Which is more popular in New Zealand?
In October 2026, Boost Promotions had more branded searches than Custom Gear among promotional product suppliers in New Zealand. Boost Promotions had about 260 branded searches, while Custom Gear had 170. Boost Promotions made up 26.3% of all promotional product supplier searches we track, and Custom Gear accounted for 17.2%. When we asked ChatGPT and Google AI Overviews about promotional product suppliers, Boost Promotions appeared in two of the four answers and Custom Gear in one. Boost Promotions and Custom Gear were each mentioned first in one of the two answers that named either.
Who do people search for more?
Boost Promotions, about 53% more searches than Custom Gear
Who does AI mention more?
Boost Promotions, mentioned in 2 of 4 answers, Custom Gear in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top promotional product suppliers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Boost Promotions was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Custom Gear was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Boost Promotions and Custom Gear were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dynamic Gift3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Promovision3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Boost Promotions2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Custom Gear1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
PromoWorld0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about promotional product suppliers
4 answers
Asked ChatGPT
“Which promotional product supplier should I use in New Zealand?”
Asked ChatGPT
“What are the best promotional product suppliers in New Zealand?”
Asked ChatGPT
“What's the best promotional product supplier in New Zealand for branded merchandise?”
Searched Google, AI Overview
“promotional products nz”
Searched Google, AI Overview
“custom gifts nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Boost Promotions or Custom Gear more popular in search?
This chart shows how often people search Google for Boost Promotions and Custom Gear by name. Each line represents a brand's share of searches for all five promotional product suppliers we track, month by month, from searches in New Zealand.
Share of searches by month for Boost Promotions, Custom Gear. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dynamic Gift | Boost Promotions | Custom Gear | Promovision | PromoWorld |
|---|---|---|---|---|---|
| Nov 2025 | 57% | 19.6% | 15.9% | 6.5% | 0.93% |
| Dec 2025 | 49.3% | 20.9% | 25.4% | 4.5% | 0% |
| Jan 2026 | 41.8% | 25.4% | 25.4% | 7.5% | 0% |
| Feb 2026 | 46.1% | 23.6% | 23.6% | 5.6% | 1.1% |
| Mar 2026 | 44.2% | 28.3% | 18.6% | 8% | 0.88% |
| Apr 2026 | 51.2% | 26.3% | 17.5% | 5% | 0% |
| May 2026 | 48.2% | 24.7% | 20% | 5.9% | 1.2% |
| Jun 2026 | 52.7% | 18.3% | 22.6% | 5.4% | 1.1% |
| Jul 2026 | 49.4% | 24.7% | 20% | 5.9% | 0% |
| Aug 2026 | 50% | 26.5% | 17.3% | 5.1% | 1% |
| Sep 2026 | 57% | 24.3% | 13.1% | 4.7% | 0.93% |
| Oct 2026 | 51.5% | 26.3% | 17.2% | 4% | 1% |
How has branded search for Boost Promotions and Custom Gear changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending October 2026: Custom Gear took it in December 2025, Boost Promotions took it in March 2026, Custom Gear took it in June 2026, Boost Promotions took it in July 2026.
- Across the 12 months ending October 2026, Boost Promotions’ share of searches among promotional product suppliers in New Zealand moved from 19.6% to 26.3%, and its estimated monthly branded searches moved from 210 to 260.
- Across the 12 months ending October 2026, Custom Gear’s share of searches among promotional product suppliers in New Zealand moved from 15.9% to 17.2%, and its estimated monthly branded searches held steady at 170.
How did search popularity change for New Zealand promotional product suppliers in October 2026?
2 changes
In October 2026, Custom Gear gained share of searches among promotional product suppliers in New Zealand, from 13.1% to 17.2%.
In October 2026, Boost Promotions gained share of searches among promotional product suppliers in New Zealand, from 24.3% to 26.3%.
How are Boost Promotions’ and Custom Gear’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Boost Promotions’ and Custom Gear’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Boost Promotions
1 branded search term
- boost promotions
Custom Gear
2 branded search terms
- custom gear
- customgear
Other head-to-heads among promotional product suppliers
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