Custom Gear vs Dynamic Gift:Which is more popular in New Zealand?
In October 2026, Dynamic Gift had more branded searches than Custom Gear among promotional product suppliers in New Zealand. Dynamic Gift had about 510 branded searches, while Custom Gear had 170. Dynamic Gift made up 51.5% of all promotional product supplier searches we track, and Custom Gear accounted for 17.2%. When we asked ChatGPT and Google AI Overviews about promotional product suppliers, Dynamic Gift appeared in three of the four answers and Custom Gear in one. Dynamic Gift was mentioned before Custom Gear in every answer.
Who do people search for more?
Dynamic Gift, about 3 searches for every 1 for Custom Gear
Who does AI mention more?
Dynamic Gift, mentioned in 3 of 4 answers, Custom Gear in 1
Who does AI recommend more?
Dynamic Gift, named ahead of Custom Gear in every answer
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Top promotional product suppliers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Dynamic Gift was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Custom Gear was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Dynamic Gift was listed before Custom Gear in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Dynamic Gift3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Promovision3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Boost Promotions2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Custom Gear1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
PromoWorld0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about promotional product suppliers
4 answers
Asked ChatGPT
“Which promotional product supplier should I use in New Zealand?”
Asked ChatGPT
“What are the best promotional product suppliers in New Zealand?”
Asked ChatGPT
“What's the best promotional product supplier in New Zealand for branded merchandise?”
Searched Google, AI Overview
“promotional products nz”
Searched Google, AI Overview
“custom gifts nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Custom Gear or Dynamic Gift more popular in search?
This chart shows how often people search Google for Custom Gear and Dynamic Gift by name. Each line represents a brand's share of searches for all five promotional product suppliers we track, month by month, from searches in New Zealand.
Share of searches by month for Dynamic Gift, Custom Gear. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dynamic Gift | Boost Promotions | Custom Gear | Promovision | PromoWorld |
|---|---|---|---|---|---|
| Nov 2025 | 57% | 19.6% | 15.9% | 6.5% | 0.93% |
| Dec 2025 | 49.3% | 20.9% | 25.4% | 4.5% | 0% |
| Jan 2026 | 41.8% | 25.4% | 25.4% | 7.5% | 0% |
| Feb 2026 | 46.1% | 23.6% | 23.6% | 5.6% | 1.1% |
| Mar 2026 | 44.2% | 28.3% | 18.6% | 8% | 0.88% |
| Apr 2026 | 51.2% | 26.3% | 17.5% | 5% | 0% |
| May 2026 | 48.2% | 24.7% | 20% | 5.9% | 1.2% |
| Jun 2026 | 52.7% | 18.3% | 22.6% | 5.4% | 1.1% |
| Jul 2026 | 49.4% | 24.7% | 20% | 5.9% | 0% |
| Aug 2026 | 50% | 26.5% | 17.3% | 5.1% | 1% |
| Sep 2026 | 57% | 24.3% | 13.1% | 4.7% | 0.93% |
| Oct 2026 | 51.5% | 26.3% | 17.2% | 4% | 1% |
How has branded search for Custom Gear and Dynamic Gift changed in New Zealand over the last 12 months?
3 findings
- Dynamic Gift was ahead of Custom Gear in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Custom Gear’s share of searches among promotional product suppliers in New Zealand moved from 15.9% to 17.2%, and its estimated monthly branded searches held steady at 170.
- Across the 12 months ending October 2026, Dynamic Gift’s share of searches among promotional product suppliers in New Zealand moved from 57% to 51.5%, and its estimated monthly branded searches moved from 610 to 510.
How did search popularity change for New Zealand promotional product suppliers in October 2026?
2 changes
In October 2026, Custom Gear gained share of searches among promotional product suppliers in New Zealand, from 13.1% to 17.2%.
In October 2026, Dynamic Gift lost share of searches among promotional product suppliers in New Zealand, from 57% to 51.5%.
How are Custom Gear’s and Dynamic Gift’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Custom Gear’s and Dynamic Gift’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Custom Gear
2 branded search terms
- custom gear
- customgear
Dynamic Gift
5 branded search terms
- dynamic gift
- dynamic gift box
- dynamic gift lanyards
- dynamic gift promotions
- dynamicgift
Other head-to-heads among promotional product suppliers
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