Custom Gear vs Promovision:Which is more popular in New Zealand?
In October 2026, Custom Gear had more branded searches than Promovision among promotional product suppliers in New Zealand. Custom Gear had about 170 branded searches, while Promovision had 40. Custom Gear made up 17.2% of all promotional product supplier searches we track, and Promovision accounted for 4%. When we asked ChatGPT and Google AI Overviews about promotional product suppliers, Promovision appeared in three of the four answers and Custom Gear in one. Promovision was mentioned before Custom Gear in two out of three answers.
Who do people search for more?
Custom Gear, about 4 searches for every 1 for Promovision
Who does AI mention more?
Promovision, mentioned in 3 of 4 answers, Custom Gear in 1
Who does AI recommend more?
Promovision, named ahead of Custom Gear in 2 of 3 answers
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Top promotional product suppliers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Promovision was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Custom Gear was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Promovision was listed before Custom Gear in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Dynamic Gift3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Promovision3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Boost Promotions2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Custom Gear1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
PromoWorld0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about promotional product suppliers
4 answers
Asked ChatGPT
“Which promotional product supplier should I use in New Zealand?”
Asked ChatGPT
“What are the best promotional product suppliers in New Zealand?”
Asked ChatGPT
“What's the best promotional product supplier in New Zealand for branded merchandise?”
Searched Google, AI Overview
“promotional products nz”
Searched Google, AI Overview
“custom gifts nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Custom Gear or Promovision more popular in search?
This chart shows how often people search Google for Custom Gear and Promovision by name. Each line represents a brand's share of searches for all five promotional product suppliers we track, month by month, from searches in New Zealand.
Share of searches by month for Custom Gear, Promovision. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dynamic Gift | Boost Promotions | Custom Gear | Promovision | PromoWorld |
|---|---|---|---|---|---|
| Nov 2025 | 57% | 19.6% | 15.9% | 6.5% | 0.93% |
| Dec 2025 | 49.3% | 20.9% | 25.4% | 4.5% | 0% |
| Jan 2026 | 41.8% | 25.4% | 25.4% | 7.5% | 0% |
| Feb 2026 | 46.1% | 23.6% | 23.6% | 5.6% | 1.1% |
| Mar 2026 | 44.2% | 28.3% | 18.6% | 8% | 0.88% |
| Apr 2026 | 51.2% | 26.3% | 17.5% | 5% | 0% |
| May 2026 | 48.2% | 24.7% | 20% | 5.9% | 1.2% |
| Jun 2026 | 52.7% | 18.3% | 22.6% | 5.4% | 1.1% |
| Jul 2026 | 49.4% | 24.7% | 20% | 5.9% | 0% |
| Aug 2026 | 50% | 26.5% | 17.3% | 5.1% | 1% |
| Sep 2026 | 57% | 24.3% | 13.1% | 4.7% | 0.93% |
| Oct 2026 | 51.5% | 26.3% | 17.2% | 4% | 1% |
How has branded search for Custom Gear and Promovision changed in New Zealand over the last 12 months?
3 findings
- Custom Gear was ahead of Promovision in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Custom Gear’s share of searches among promotional product suppliers in New Zealand moved from 15.9% to 17.2%, and its estimated monthly branded searches held steady at 170.
- Across the 12 months ending October 2026, Promovision’s share of searches among promotional product suppliers in New Zealand moved from 6.5% to 4%, and its estimated monthly branded searches moved from 70 to 40.
How did search popularity change for New Zealand promotional product suppliers in October 2026?
2 changes
In October 2026, Custom Gear gained share of searches among promotional product suppliers in New Zealand, from 13.1% to 17.2%.
In October 2026, Promovision lost share of searches among promotional product suppliers in New Zealand, from 4.7% to 4%.
How are Custom Gear’s and Promovision’s branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Custom Gear’s and Promovision’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Custom Gear
2 branded search terms
- custom gear
- customgear
Promovision
1 branded search term
- promovision
Other head-to-heads among promotional product suppliers
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