How popular isCharlie's?
In October 2026, people searched for Charlie's by name about 1,890 times in New Zealand, a 13.7% decrease from the previous year. These searches made up 21.7% of all New Zealand juice brand searches, placing Charlie's second out of seven brands. When we asked both ChatGPT and Google AI Overviews about juice brands, Charlie's appeared in two of the five answers and was the sixth most recommended of the seven.
Charlie's is the second most searched of 7 competitors and the sixth most recommended in the AI answers we collected.
KeriShare of searches 31%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
Charlie'sShare of searches 21.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Just JuiceShare of searches 19.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
Homegrown Juice CompanyShare of searches 14.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
PickyShare of searches 10.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Follow Charlie's and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top juice brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Charlie's was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Charlie's is the sixth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Homegrown Juice Company1st
- Just Juice2nd
- Picky3rd
- Keri4th
Almighty5th- Charlie's6th
- Simply Squeezed–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Just Juice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Keri4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Homegrown Juice Company4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Picky3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Charlie's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Almighty2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Simply Squeezed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about juice brands
5 answers
Asked ChatGPT
“Which juice brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best juice brands in New Zealand?”
Asked ChatGPT
“What's the best juice brand in New Zealand for everyday drinks?”
Searched Google, AI Overview
“juice brands nz”
Searched Google, AI Overview
“orange juice nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Charlie's compared with other New Zealand juice brands?
Share of searches by month for Keri, Charlie's, Just Juice, Homegrown Juice Company, Picky. The figures are in the table below the chart.
View monthly share of searches table
| Month | Keri | Charlie's | Just Juice | Homegrown Juice Company | Picky | Simply Squeezed | Almighty |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 20.2% | 27.9% | 17.1% | 24.2% | 7.5% | 2.2% | 0.89% |
| Dec 2025 | 25.9% | 30.2% | 21.1% | 13.4% | 6.5% | 1.9% | 0.94% |
| Jan 2026 | 22.7% | 30.7% | 19% | 18.2% | 6.7% | 2% | 0.7% |
| Feb 2026 | 23.3% | 29.7% | 21.1% | 13.8% | 9.3% | 1.7% | 1.1% |
| Mar 2026 | 24.8% | 27.3% | 18.9% | 18.2% | 8.3% | 2% | 0.7% |
| Apr 2026 | 23.6% | 29% | 18.2% | 15.4% | 11.1% | 1.7% | 1.1% |
| May 2026 | 23.7% | 27.9% | 20.3% | 14.8% | 10.7% | 1.6% | 1% |
| Jun 2026 | 24.6% | 29.1% | 21% | 15.5% | 7.4% | 1.4% | 1.1% |
| Jul 2026 | 27.6% | 21.7% | 19.6% | 18.3% | 10.2% | 1.6% | 0.99% |
| Aug 2026 | 24.3% | 22.2% | 20.4% | 18.8% | 11.8% | 1.6% | 0.82% |
| Sep 2026 | 24.6% | 23.6% | 21.2% | 16.3% | 11% | 2.1% | 1.1% |
| Oct 2026 | 31% | 21.7% | 19.5% | 14.9% | 10.1% | 1.6% | 1.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31% | 2.7K | +37.8% | +6.4 points | |
| 2, held 2nd | 21.7% | 1.9K | +0.53% | -1.9 points | |
| 3, held 3rd | 19.5% | 1.7K | +0.59% | -1.7 points | |
| 4, held 4th | 14.9% | 1.3K | 0% | -1.4 points | |
| 5, held 5th | 10.1% | 880 | 0% | -0.9 points | |
| 6, held 6th | 1.6% | 140 | -17.6% | -0.5 points | |
| 7, held 7th | 1.3% | 110 | +22.2% | +0.1 points |
1.
Keri31%
Held 1st. 2.7K estimated branded searches, +37.8% vs prior month. Share +6.4 points.
21.7%
Held 2nd. 1.9K estimated branded searches, +0.53% vs prior month. Share -1.9 points.
19.5%
Held 3rd. 1.7K estimated branded searches, +0.59% vs prior month. Share -1.7 points.
14.9%
Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share -1.4 points.
5.
Picky10.1%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share -0.9 points.
1.6%
Held 6th. 140 estimated branded searches, -17.6% vs prior month. Share -0.5 points.
7.
Almighty1.3%
Held 7th. 110 estimated branded searches, +22.2% vs prior month. Share +0.1 points.
Compare popularity between Charlie's and its closest rivals
Every comparison with Charlie's
6 comparisons
How has branded search demand for Charlie's changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Charlie's in New Zealand fell from 2.2K to 1.9K.
- Across the 12 months ending October 2026, Charlie's’ share of searches among juice brands in New Zealand decreased from 27.9% to 21.7%.
- Across the 12 months ending October 2026, Charlie's’ share of searches among juice brands in New Zealand peaked at 30.7% in January 2026 and was lowest at 21.7% in October 2026.
- Across the 12 months ending October 2026, Charlie's fell from 1st to 2nd among juice brands in New Zealand.
How did search popularity change for New Zealand juice brands in October 2026?
6 changes
In October 2026, Keri gained share of searches among juice brands in New Zealand, from 24.6% to 31%.
In October 2026, Charlie's lost share of searches among juice brands in New Zealand, from 23.6% to 21.7%.
In October 2026, Just Juice lost share of searches among juice brands in New Zealand, from 21.2% to 19.5%.
In October 2026, Homegrown Juice Company lost share of searches among juice brands in New Zealand, from 16.3% to 14.9%.
In October 2026, Picky lost share of searches among juice brands in New Zealand, from 11% to 10.1%.
In October 2026, Simply Squeezed lost share of searches among juice brands in New Zealand, from 2.1% to 1.6%.
How are Charlie's’ branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Charlie's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- charlie s
- charlies
- charlies honest
- charlies juice
- charlies organics
Do you work for Charlie's? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Charlie's your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.