Brandwave

Almighty vs Charlie's:Which is more popular in New Zealand?

In October 2026, Charlie's had more branded searches than Almighty among juice brands in New Zealand. Charlie's had about 1,890 branded searches, while Almighty had 110. Charlie's made up 21.7% of all juice brand searches we track, and Almighty accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about juice brands, Almighty and Charlie's each appeared in two of the five answers. Almighty was mentioned before Charlie's in two out of three answers that named either.

Among juice brands in New Zealand in October 2026

Who do people search for more?

Charlie's, about 17 searches for every 1 for Almighty

Charlie's 1.9K searchesAlmighty 110 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Almighty in 2 of 5Charlie's in 2 of 5

Who does AI recommend more?

Almighty, named ahead of Charlie's in 2 of 3 answers

Almighty first in 2Charlie's first in 1

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Top juice brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Almighty was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Charlie's was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Almighty was listed before Charlie's in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Homegrown Juice Company1st
  2. Just Juice2nd
  3. Picky3rd
  4. Keri4th
  5. Almighty5th
  6. Charlie's6th
  7. Simply Squeezed–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Just Juice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Keri4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Homegrown Juice Company4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Picky3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Charlie's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Almighty2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simply Squeezed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about juice brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Almighty or Charlie's more popular in search?

This chart shows how often people search Google for Almighty and Charlie's by name. Each line represents a brand's share of searches for all seven juice brands we track, month by month, from searches in New Zealand.

Almighty and Charlie's among juice brands in New Zealand, by month

Share of searches by month for Charlie's, Almighty. The figures are in the table below the chart.

View monthly share of searches table
MonthKeriCharlie'sJust JuiceHomegrown Juice CompanyPickySimply SqueezedAlmighty
Nov 202520.2%27.9%17.1%24.2%7.5%2.2%0.89%
Dec 202525.9%30.2%21.1%13.4%6.5%1.9%0.94%
Jan 202622.7%30.7%19%18.2%6.7%2%0.7%
Feb 202623.3%29.7%21.1%13.8%9.3%1.7%1.1%
Mar 202624.8%27.3%18.9%18.2%8.3%2%0.7%
Apr 202623.6%29%18.2%15.4%11.1%1.7%1.1%
May 202623.7%27.9%20.3%14.8%10.7%1.6%1%
Jun 202624.6%29.1%21%15.5%7.4%1.4%1.1%
Jul 202627.6%21.7%19.6%18.3%10.2%1.6%0.99%
Aug 202624.3%22.2%20.4%18.8%11.8%1.6%0.82%
Sep 202624.6%23.6%21.2%16.3%11%2.1%1.1%
Oct 202631%21.7%19.5%14.9%10.1%1.6%1.3%

How has branded search for Almighty and Charlie's changed in New Zealand over the last 12 months?

3 findings
  • Charlie's was ahead of Almighty in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Almighty’s share of searches among juice brands in New Zealand moved from 0.89% to 1.3%, and its estimated monthly branded searches moved from 70 to 110.
  • Across the 12 months ending October 2026, Charlie's’ share of searches among juice brands in New Zealand moved from 27.9% to 21.7%, and its estimated monthly branded searches moved from 2.2K to 1.9K.

How did search popularity change for New Zealand juice brands in October 2026?

2 changes
  1. In October 2026, Charlie's lost share of searches among juice brands in New Zealand, from 23.6% to 21.7%.

  2. Estimated monthly branded searches for Almighty in New Zealand rose 57.1% over 12 measured months, from 70 to 110 in October 2026.

How are Almighty’s and Charlie's’ branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Almighty’s and Charlie's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Almighty

1 branded search term

  • almighty juice

Charlie's

5 branded search terms

  • charlie s
  • charlies
  • charlies honest
  • charlies juice
  • charlies organics

How the Brand Demand Index is measured

Other head-to-heads among juice brands

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