Charlie's vs Homegrown Juice Company:Which is more popular in New Zealand?
In October 2026, Charlie's had more branded searches than Homegrown Juice Company among juice brands in New Zealand. Charlie's had about 1,890 branded searches, while Homegrown Juice Company had 1,300. Charlie's made up 21.7% of all juice brand searches we track, and Homegrown Juice Company accounted for 14.9%. When we asked ChatGPT and Google AI Overviews about juice brands, Homegrown Juice Company appeared in four of the five answers and Charlie's in two. Homegrown Juice Company was mentioned before Charlie's in every answer that named either.
Who do people search for more?
Charlie's, about 45% more searches than Homegrown Juice Company
Who does AI mention more?
Homegrown Juice Company, mentioned in 4 of 5 answers, Charlie's in 2
Who does AI recommend more?
Homegrown Juice Company, named ahead of Charlie's in 4 of 4 answers
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Top juice brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Homegrown Juice Company was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Charlie's was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Homegrown Juice Company was listed before Charlie's in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Homegrown Juice Company1st
Just Juice2nd
Picky3rd
Keri4th
Almighty5th- Charlie's6th
- Simply Squeezed–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Just Juice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Keri4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Homegrown Juice Company4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Picky3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Charlie's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Almighty2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Simply Squeezed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about juice brands
5 answers
Asked ChatGPT
“Which juice brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best juice brands in New Zealand?”
Asked ChatGPT
“What's the best juice brand in New Zealand for everyday drinks?”
Searched Google, AI Overview
“juice brands nz”
Searched Google, AI Overview
“orange juice nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Charlie's or Homegrown Juice Company more popular in search?
This chart shows how often people search Google for Charlie's and Homegrown Juice Company by name. Each line represents a brand's share of searches for all seven juice brands we track, month by month, from searches in New Zealand.
Share of searches by month for Charlie's, Homegrown Juice Company. The figures are in the table below the chart.
View monthly share of searches table
| Month | Keri | Charlie's | Just Juice | Homegrown Juice Company | Picky | Simply Squeezed | Almighty |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 20.2% | 27.9% | 17.1% | 24.2% | 7.5% | 2.2% | 0.89% |
| Dec 2025 | 25.9% | 30.2% | 21.1% | 13.4% | 6.5% | 1.9% | 0.94% |
| Jan 2026 | 22.7% | 30.7% | 19% | 18.2% | 6.7% | 2% | 0.7% |
| Feb 2026 | 23.3% | 29.7% | 21.1% | 13.8% | 9.3% | 1.7% | 1.1% |
| Mar 2026 | 24.8% | 27.3% | 18.9% | 18.2% | 8.3% | 2% | 0.7% |
| Apr 2026 | 23.6% | 29% | 18.2% | 15.4% | 11.1% | 1.7% | 1.1% |
| May 2026 | 23.7% | 27.9% | 20.3% | 14.8% | 10.7% | 1.6% | 1% |
| Jun 2026 | 24.6% | 29.1% | 21% | 15.5% | 7.4% | 1.4% | 1.1% |
| Jul 2026 | 27.6% | 21.7% | 19.6% | 18.3% | 10.2% | 1.6% | 0.99% |
| Aug 2026 | 24.3% | 22.2% | 20.4% | 18.8% | 11.8% | 1.6% | 0.82% |
| Sep 2026 | 24.6% | 23.6% | 21.2% | 16.3% | 11% | 2.1% | 1.1% |
| Oct 2026 | 31% | 21.7% | 19.5% | 14.9% | 10.1% | 1.6% | 1.3% |
How has branded search for Charlie's and Homegrown Juice Company changed in New Zealand over the last 12 months?
3 findings
- Charlie's was ahead of Homegrown Juice Company in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Charlie's’ share of searches among juice brands in New Zealand moved from 27.9% to 21.7%, and its estimated monthly branded searches moved from 2.2K to 1.9K.
- Across the 12 months ending October 2026, Homegrown Juice Company’s share of searches among juice brands in New Zealand moved from 24.2% to 14.9%, and its estimated monthly branded searches moved from 1.9K to 1.3K.
How did search popularity change for New Zealand juice brands in October 2026?
2 changes
In October 2026, Charlie's lost share of searches among juice brands in New Zealand, from 23.6% to 21.7%.
In October 2026, Homegrown Juice Company lost share of searches among juice brands in New Zealand, from 16.3% to 14.9%.
How are Charlie's’ and Homegrown Juice Company’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Charlie's’ and Homegrown Juice Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Charlie's
5 branded search terms
- charlie s
- charlies
- charlies honest
- charlies juice
- charlies organics
Homegrown Juice Company
1 branded search term
- homegrown juice
Other head-to-heads among juice brands
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