How popular isCharlie's in search?
In August 2026, there were an estimated 600 branded searches for Charlie's in New Zealand which is up 9.1% over the last 11 months. Charlie's holds 9.5% estimated Share of Search among New Zealand juice brands and is ranked 3rd of 3 competitors for search popularity.
Keri56.1%
Just Juice34.3%
Charlie's9.5%
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Which juice brands compete with Charlie's?
Share of Search by month for Keri, Just Juice, Charlie's. The figures are in the table below the chart.
View monthly share of search table
| Month | Keri | Just Juice | Charlie's |
|---|---|---|---|
| Oct 2025 | 53.2% | 35.2% | 11.6% |
| Nov 2025 | 53.1% | 35.6% | 11.3% |
| Dec 2025 | 53.7% | 35.7% | 10.7% |
| Jan 2026 | 54% | 36% | 10% |
| Feb 2026 | 52.6% | 36.7% | 10.7% |
| Mar 2026 | 55.4% | 33.7% | 10.8% |
| Apr 2026 | 53.6% | 34.4% | 12% |
| May 2026 | 51.7% | 36.8% | 11.5% |
| Jun 2026 | 52.3% | 36.4% | 11.3% |
| Jul 2026 | 56.7% | 33.8% | 9.5% |
| Aug 2026 | 56.1% | 34.3% | 9.5% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.1% | 3.5K | +20.5% | -0.6 points | |
| 2, held 2nd | 34.3% | 2.2K | +23.4% | +0.5 points | |
| 3, held 3rd | 9.5% | 600 | +22.4% | +0.1 points |
1.
Keri56.1%
held 1st · 3.5K estimated branded searches · +20.5% vs prior month · -0.6 points
34.3%
held 2nd · 2.2K estimated branded searches · +23.4% vs prior month · +0.5 points
9.5%
held 3rd · 600 estimated branded searches · +22.4% vs prior month · +0.1 points
Compare search popularity between Charlie's and its closest rivals
How has branded search demand for Charlie's changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Charlie's in New Zealand rose from 550 to 600.
- Across the 11 months ending August 2026, Charlie's’ estimated Share of Search among juice brands in New Zealand decreased from 11.6% to 9.5%.
- Across the 11 months ending August 2026, Charlie's’ estimated Share of Search among juice brands in New Zealand peaked at 12% in April 2026 and was lowest at 9.5% in July 2026.
How did search popularity change for New Zealand juice brands in August 2026?
2 changes
In August 2026, Keri lost estimated Share of Search among juice brands in New Zealand, from 56.7% to 56.1%.
Estimated monthly branded searches for Just Juice in New Zealand rose 29.3% over 11 measured months, from 1.7K to 2.2K in August 2026.
How is Charlie's measured?
Brandwave collects information about searches that people make online using Charlie's’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- charlies honest
- charlies juice
- charlies orange juice
- charlies organics
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Is Charlie's your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.