Charlie's vs Picky:Which is more popular in New Zealand?
In October 2026, Charlie's had more branded searches than Picky among juice brands in New Zealand. Charlie's had about 1,890 branded searches, while Picky had 880. Charlie's made up 21.7% of all juice brand searches we track, and Picky accounted for 10.1%. When we asked ChatGPT and Google AI Overviews about juice brands, Picky appeared in three of the five answers and Charlie's in two. Picky was mentioned before Charlie's in three out of four answers that named either.
Who do people search for more?
Charlie's, about 2 searches for every 1 for Picky
Who does AI mention more?
Picky, mentioned in 3 of 5 answers, Charlie's in 2
Who does AI recommend more?
Picky, named ahead of Charlie's in 3 of 4 answers
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Top juice brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Picky was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Charlie's was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Picky was listed before Charlie's in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Homegrown Juice Company1st
Just Juice2nd- Picky3rd
Keri4th
Almighty5th- Charlie's6th
- Simply Squeezed–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Just Juice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Keri4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Homegrown Juice Company4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Picky3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Charlie's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Almighty2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Simply Squeezed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about juice brands
5 answers
Asked ChatGPT
“Which juice brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best juice brands in New Zealand?”
Asked ChatGPT
“What's the best juice brand in New Zealand for everyday drinks?”
Searched Google, AI Overview
“juice brands nz”
Searched Google, AI Overview
“orange juice nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Charlie's or Picky more popular in search?
This chart shows how often people search Google for Charlie's and Picky by name. Each line represents a brand's share of searches for all seven juice brands we track, month by month, from searches in New Zealand.
Share of searches by month for Charlie's, Picky. The figures are in the table below the chart.
View monthly share of searches table
| Month | Keri | Charlie's | Just Juice | Homegrown Juice Company | Picky | Simply Squeezed | Almighty |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 20.2% | 27.9% | 17.1% | 24.2% | 7.5% | 2.2% | 0.89% |
| Dec 2025 | 25.9% | 30.2% | 21.1% | 13.4% | 6.5% | 1.9% | 0.94% |
| Jan 2026 | 22.7% | 30.7% | 19% | 18.2% | 6.7% | 2% | 0.7% |
| Feb 2026 | 23.3% | 29.7% | 21.1% | 13.8% | 9.3% | 1.7% | 1.1% |
| Mar 2026 | 24.8% | 27.3% | 18.9% | 18.2% | 8.3% | 2% | 0.7% |
| Apr 2026 | 23.6% | 29% | 18.2% | 15.4% | 11.1% | 1.7% | 1.1% |
| May 2026 | 23.7% | 27.9% | 20.3% | 14.8% | 10.7% | 1.6% | 1% |
| Jun 2026 | 24.6% | 29.1% | 21% | 15.5% | 7.4% | 1.4% | 1.1% |
| Jul 2026 | 27.6% | 21.7% | 19.6% | 18.3% | 10.2% | 1.6% | 0.99% |
| Aug 2026 | 24.3% | 22.2% | 20.4% | 18.8% | 11.8% | 1.6% | 0.82% |
| Sep 2026 | 24.6% | 23.6% | 21.2% | 16.3% | 11% | 2.1% | 1.1% |
| Oct 2026 | 31% | 21.7% | 19.5% | 14.9% | 10.1% | 1.6% | 1.3% |
How has branded search for Charlie's and Picky changed in New Zealand over the last 12 months?
3 findings
- Charlie's was ahead of Picky in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Charlie's’ share of searches among juice brands in New Zealand moved from 27.9% to 21.7%, and its estimated monthly branded searches moved from 2.2K to 1.9K.
- Across the 12 months ending October 2026, Picky’s share of searches among juice brands in New Zealand moved from 7.5% to 10.1%, and its estimated monthly branded searches moved from 590 to 880.
How did search popularity change for New Zealand juice brands in October 2026?
2 changes
In October 2026, Charlie's lost share of searches among juice brands in New Zealand, from 23.6% to 21.7%.
In October 2026, Picky lost share of searches among juice brands in New Zealand, from 11% to 10.1%.
How are Charlie's’ and Picky’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Charlie's’ and Picky’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among juice brands
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