Brandwave

Charlie's vs Just Juice:Which is more popular in New Zealand?

In October 2026, Charlie's had more branded searches than Just Juice among juice brands in New Zealand. Charlie's had about 1,890 branded searches, while Just Juice had 1,700. Charlie's made up 21.7% of all juice brand searches we track, and Just Juice accounted for 19.5%. When we asked ChatGPT and Google AI Overviews about juice brands, Just Juice appeared in all five answers and Charlie's in two. Just Juice was mentioned before Charlie's in every answer.

Among juice brands in New Zealand in October 2026

Who do people search for more?

Charlie's, about 11% more searches than Just Juice

Charlie's 1.9K searchesJust Juice 1.7K searches

Who does AI mention more?

Just Juice, mentioned in every answer we collected

Just Juice in 5 of 5Charlie's in 2 of 5

Who does AI recommend more?

Just Juice, named ahead of Charlie's in every answer

Just Juice first in 5Charlie's never first

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Top juice brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Just Juice appeared in all five answers. Charlie's was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Just Juice was listed before Charlie's in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Homegrown Juice Company1st
  2. Just Juice2nd
  3. Picky3rd
  4. Keri4th
  5. Almighty5th
  6. Charlie's6th
  7. Simply Squeezed–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Just Juice5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Keri4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Homegrown Juice Company4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Picky3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Charlie's2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Almighty2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simply Squeezed0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about juice brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Charlie's or Just Juice more popular in search?

This chart shows how often people search Google for Charlie's and Just Juice by name. Each line represents a brand's share of searches for all seven juice brands we track, month by month, from searches in New Zealand.

Charlie's and Just Juice among juice brands in New Zealand, by month

Share of searches by month for Charlie's, Just Juice. The figures are in the table below the chart.

View monthly share of searches table
MonthKeriCharlie'sJust JuiceHomegrown Juice CompanyPickySimply SqueezedAlmighty
Nov 202520.2%27.9%17.1%24.2%7.5%2.2%0.89%
Dec 202525.9%30.2%21.1%13.4%6.5%1.9%0.94%
Jan 202622.7%30.7%19%18.2%6.7%2%0.7%
Feb 202623.3%29.7%21.1%13.8%9.3%1.7%1.1%
Mar 202624.8%27.3%18.9%18.2%8.3%2%0.7%
Apr 202623.6%29%18.2%15.4%11.1%1.7%1.1%
May 202623.7%27.9%20.3%14.8%10.7%1.6%1%
Jun 202624.6%29.1%21%15.5%7.4%1.4%1.1%
Jul 202627.6%21.7%19.6%18.3%10.2%1.6%0.99%
Aug 202624.3%22.2%20.4%18.8%11.8%1.6%0.82%
Sep 202624.6%23.6%21.2%16.3%11%2.1%1.1%
Oct 202631%21.7%19.5%14.9%10.1%1.6%1.3%

How has branded search for Charlie's and Just Juice changed in New Zealand over the last 12 months?

3 findings
  • Charlie's was ahead of Just Juice in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Charlie's’ share of searches among juice brands in New Zealand moved from 27.9% to 21.7%, and its estimated monthly branded searches moved from 2.2K to 1.9K.
  • Across the 12 months ending October 2026, Just Juice’s share of searches among juice brands in New Zealand moved from 17.1% to 19.5%, and its estimated monthly branded searches moved from 1.3K to 1.7K.

How did search popularity change for New Zealand juice brands in October 2026?

2 changes

  1. In October 2026, Charlie's lost share of searches among juice brands in New Zealand, from 23.6% to 21.7%.

  2. In October 2026, Just Juice lost share of searches among juice brands in New Zealand, from 21.2% to 19.5%.

How are Charlie's’ and Just Juice’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Charlie's’ and Just Juice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Charlie's

5 branded search terms

  • charlie s
  • charlies
  • charlies honest
  • charlies juice
  • charlies organics

Just Juice

6 branded search terms

  • just juice
  • just juice juice
  • just juice splash
  • just juice tropical
  • justjuice
  • tropical just juice

How the Brand Demand Index is measured

Other head-to-heads among juice brands

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