How popular isCastle Trust in search?
In August 2026, there were an estimated 0 branded searches for Castle Trust in New Zealand which is down 100% over the last 11 months. Castle Trust holds 0% estimated Share of Search among New Zealand nelson mortgage advisers and is ranked 5th of 5 competitors for search popularity.
Mike Pero70.8%
Tony Mounce Mortgages26%
NZ Mortgage Advice2.6%
Mortgage Money0.52%
Castle Trust0%
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Which nelson mortgage advisers compete with Castle Trust?
Share of Search by month for Mike Pero, Tony Mounce Mortgages, NZ Mortgage Advice, Castle Trust. The figures are in the table below the chart.
View monthly share of search table
| Month | Mike Pero | Tony Mounce Mortgages | NZ Mortgage Advice | Mortgage Money | Castle Trust |
|---|---|---|---|---|---|
| Oct 2025 | 77.8% | 18.2% | 2.5% | 0.51% | 1% |
| Nov 2025 | 76.3% | 20.1% | 2.2% | 0.89% | 0.45% |
| Dec 2025 | 78.9% | 16.8% | 2.5% | 0.62% | 1.2% |
| Jan 2026 | 77.2% | 19% | 2.7% | 0.54% | 0.54% |
| Feb 2026 | 79.6% | 15.3% | 3.8% | 0.43% | 0.85% |
| Mar 2026 | 73.6% | 21.8% | 2.5% | 1% | 1% |
| Apr 2026 | 65.8% | 24.2% | 4.3% | 4.3% | 1.2% |
| May 2026 | 73.3% | 22.2% | 2.8% | 1.1% | 0.57% |
| Jun 2026 | 71.2% | 23.9% | 3.1% | 0.61% | 1.2% |
| Jul 2026 | 72.8% | 21.8% | 3.4% | 0.68% | 1.4% |
| Aug 2026 | 70.8% | 26% | 2.6% | 0.52% | 0% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 70.8% | 1.4K | +27.1% | -2 points | |
| 2, held 2nd | 26% | 500 | +56.3% | +4.3 points | |
| 3, held 3rd | 2.6% | 50 | 0% | -0.8 points | |
| 4, moved from 5th to 4th | 0.52% | 10 | 0% | -0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 0% | 0 | -100% | -1.4 pointsmoved from 4th to 5th |
70.8%
held 1st · 1.4K estimated branded searches · +27.1% vs prior month · -2 points
held 2nd · 500 estimated branded searches · +56.3% vs prior month · +4.3 points
2.6%
held 3rd · 50 estimated branded searches · 0% vs prior month · -0.8 points
0.52%
moved from 5th to 4th · 10 estimated branded searches · 0% vs prior month · -0.2 points
0%
moved from 4th to 5th · 0 estimated branded searches · -100% vs prior month · -1.4 points
Compare search popularity between Castle Trust and its closest rivals
How has branded search demand for Castle Trust changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Castle Trust in New Zealand fell from 20 to 0.
- Across the 11 months ending August 2026, Castle Trust’s estimated Share of Search among nelson mortgage advisers in New Zealand decreased from 1% to 0%.
- Across the 11 months ending August 2026, Castle Trust’s estimated Share of Search among nelson mortgage advisers in New Zealand peaked at 1.4% in July 2026 and was lowest at 0% in August 2026.
- Across the 11 months ending August 2026, Castle Trust fell from 4th to 5th among nelson mortgage advisers in New Zealand.
How did search popularity change for New Zealand nelson mortgage advisers in August 2026?
5 changes
In August 2026, Tony Mounce Mortgages gained estimated Share of Search among nelson mortgage advisers in New Zealand, from 21.8% to 26%.
In August 2026, Mike Pero lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 72.8% to 70.8%.
In August 2026, Castle Trust lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 1.4% to 0%.
In August 2026, NZ Mortgage Advice lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 3.4% to 2.6%.
In August 2026, Mortgage Money rose from 5th to 4th among nelson mortgage advisers in New Zealand.
How is Castle Trust measured?
Brandwave collects information about searches that people make online using Castle Trust’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- castle trust mortgage
- castle trust nz
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Is Castle Trust your brand?
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