Castle Trust vs NZ Mortgage Advice:Which is more popular by branded search in New Zealand?
In August 2026, NZ Mortgage Advice had more branded searches than Castle Trust among nelson mortgage advisers in New Zealand. NZ Mortgage Advice was estimated to have 50 branded searches compared to Castle Trust’s 0, and held a 2.6% Share of Search versus Castle Trust’s 0%.
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Which is more popular in search, Castle Trust or NZ Mortgage Advice?
Compare Nelson mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NZ Mortgage Advice, Castle Trust. The figures are in the table below the chart.
View monthly share of search table
| Month | Mike Pero | Tony Mounce Mortgages | NZ Mortgage Advice | Mortgage Money | Castle Trust |
|---|---|---|---|---|---|
| Oct 2025 | 77.8% | 18.2% | 2.5% | 0.51% | 1% |
| Nov 2025 | 76.3% | 20.1% | 2.2% | 0.89% | 0.45% |
| Dec 2025 | 78.9% | 16.8% | 2.5% | 0.62% | 1.2% |
| Jan 2026 | 77.2% | 19% | 2.7% | 0.54% | 0.54% |
| Feb 2026 | 79.6% | 15.3% | 3.8% | 0.43% | 0.85% |
| Mar 2026 | 73.6% | 21.8% | 2.5% | 1% | 1% |
| Apr 2026 | 65.8% | 24.2% | 4.3% | 4.3% | 1.2% |
| May 2026 | 73.3% | 22.2% | 2.8% | 1.1% | 0.57% |
| Jun 2026 | 71.2% | 23.9% | 3.1% | 0.61% | 1.2% |
| Jul 2026 | 72.8% | 21.8% | 3.4% | 0.68% | 1.4% |
| Aug 2026 | 70.8% | 26% | 2.6% | 0.52% | 0% |
| Sep 2026 | — | — | — | — | — |
How has the Castle Trust and NZ Mortgage Advice comparison changed over the last 12 months?
3 findings
- NZ Mortgage Advice was ahead of Castle Trust in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Castle Trust’s estimated Share of Search among nelson mortgage advisers in New Zealand moved from 1% to 0%, and its estimated monthly branded searches moved from 20 to 0.
- Across the 11 months ending August 2026, NZ Mortgage Advice’s estimated Share of Search among nelson mortgage advisers in New Zealand moved from 2.5% to 2.6%, and its estimated monthly branded searches held steady at 50.
How did search popularity change for New Zealand nelson mortgage advisers in August 2026?
2 changes
In August 2026, Castle Trust lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 1.4% to 0%.
In August 2026, NZ Mortgage Advice lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 3.4% to 2.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Castle Trust’s and NZ Mortgage Advice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Castle Trust
2 branded search terms
- castle trust mortgage
- castle trust nz
NZ Mortgage Advice
1 branded search term
- nz mortgage advice
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.