Brandwave

Nelson mortgage advisers in New Zealand:Which brands are most popular in search?

In August 2026, Mike Pero was the most searched among nelson mortgage advisers in New Zealand, with an estimated 1.4K branded searches and 70.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. Mike Pero70.8%
  2. Tony Mounce Mortgages26%
  3. NZ Mortgage Advice2.6%
  4. Mortgage Money0.52%
  5. Castle Trust0%

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Share of SearchLeaderboard

Compare Nelson mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among nelson mortgage advisers in New Zealand, by month

Share of Search by month for Mike Pero, Tony Mounce Mortgages, NZ Mortgage Advice. The figures are in the table below the chart.

View monthly share of search table
MonthMike PeroTony Mounce MortgagesNZ Mortgage AdviceMortgage MoneyCastle Trust
Oct 202577.8%18.2%2.5%0.51%1%
Nov 202576.3%20.1%2.2%0.89%0.45%
Dec 202578.9%16.8%2.5%0.62%1.2%
Jan 202677.2%19%2.7%0.54%0.54%
Feb 202679.6%15.3%3.8%0.43%0.85%
Mar 202673.6%21.8%2.5%1%1%
Apr 202665.8%24.2%4.3%4.3%1.2%
May 202673.3%22.2%2.8%1.1%0.57%
Jun 202671.2%23.9%3.1%0.61%1.2%
Jul 202672.8%21.8%3.4%0.68%1.4%
Aug 202670.8%26%2.6%0.52%0%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Mike Pero

    70.8%

    held 1st · 1.4K estimated branded searches · +27.1% vs prior month · -2 points

  2. 2.Tony Mounce Mortgages

    26%

    held 2nd · 500 estimated branded searches · +56.3% vs prior month · +4.3 points

  3. 3.NZ Mortgage Advice

    2.6%

    held 3rd · 50 estimated branded searches · 0% vs prior month · -0.8 points

  4. 4.Mortgage Money

    0.52%

    moved from 5th to 4th · 10 estimated branded searches · 0% vs prior month · -0.2 points

  5. 5.Castle Trust

    0%

    moved from 4th to 5th · 0 estimated branded searches · -100% vs prior month · -1.4 points

Compare search popularity between leading brands

Which brand is most popular in search among nelson mortgage advisers in New Zealand?

In August 2026, Mike Pero was the most searched among nelson mortgage advisers in New Zealand, with an estimated 1.4K branded searches and 70.8% estimated Share of Search within this set. Tony Mounce Mortgages is in 2nd place, 44.8 percentage points behind at 26% Share of Search.

New Zealand nelson mortgage advisers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Mike Pero77.8% → 70.8%79.6%Feb 202665.8%Apr 20261st
Tony Mounce Mortgages18.2% → 26%26%Aug 202615.3%Feb 20262nd
NZ Mortgage Advice2.5% → 2.6%4.3%Apr 20262.2%Nov 20253rd
Mortgage Money0.51% → 0.52%4.3%Apr 20260.43%Feb 20265th → 4th
Castle Trust1% → 0%1.4%Jul 20260%Aug 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among nelson mortgage advisers in New Zealand decreased from 77.8% to 70.8%.
  • Across the 11 months ending August 2026, Tony Mounce Mortgages’ estimated Share of Search among nelson mortgage advisers in New Zealand increased from 18.2% to 26%.
  • Across the 11 months ending August 2026, Castle Trust’s estimated Share of Search among nelson mortgage advisers in New Zealand decreased from 1% to 0%.
  • Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among nelson mortgage advisers in New Zealand peaked at 79.6% in February 2026 and was lowest at 65.8% in April 2026.
  • Across the 11 months ending August 2026, Tony Mounce Mortgages’ estimated Share of Search among nelson mortgage advisers in New Zealand peaked at 26% in August 2026 and was lowest at 15.3% in February 2026.
  • Across the 11 months ending August 2026, NZ Mortgage Advice’s estimated Share of Search among nelson mortgage advisers in New Zealand peaked at 4.3% in April 2026 and was lowest at 2.2% in November 2025.
  • Across the 11 months ending August 2026, Mortgage Money’s estimated Share of Search among nelson mortgage advisers in New Zealand peaked at 4.3% in April 2026 and was lowest at 0.43% in February 2026.
  • Across the 11 months ending August 2026, Castle Trust’s estimated Share of Search among nelson mortgage advisers in New Zealand peaked at 1.4% in July 2026 and was lowest at 0% in August 2026.
  • Across the 11 months ending August 2026, Mortgage Money rose from 5th to 4th among nelson mortgage advisers in New Zealand.
  • Across the 11 months ending August 2026, Castle Trust fell from 4th to 5th among nelson mortgage advisers in New Zealand.
  • Across the 11 months ending August 2026, NZ Mortgage Advice held steady: its estimated Share of Search among nelson mortgage advisers in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand nelson mortgage advisers in August 2026?

  1. In August 2026, Tony Mounce Mortgages gained estimated Share of Search among nelson mortgage advisers in New Zealand, from 21.8% to 26%.

  2. In August 2026, Mike Pero lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 72.8% to 70.8%.

  3. In August 2026, Castle Trust lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 1.4% to 0%.

  4. In August 2026, NZ Mortgage Advice lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 3.4% to 2.6%.

  5. In August 2026, Mortgage Money rose from 5th to 4th among nelson mortgage advisers in New Zealand.

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