Mike Pero vs NZ Mortgage Advice:Which is more popular by branded search in New Zealand?
In August 2026, Mike Pero had more branded searches than NZ Mortgage Advice among nelson mortgage advisers in New Zealand. Mike Pero was estimated to have 1.4K branded searches compared to NZ Mortgage Advice’s 50, and held a 70.8% Share of Search versus NZ Mortgage Advice’s 2.6%.
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Which is more popular in search, Mike Pero or NZ Mortgage Advice?
Compare Nelson mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mike Pero, NZ Mortgage Advice. The figures are in the table below the chart.
View monthly share of search table
| Month | Mike Pero | Tony Mounce Mortgages | NZ Mortgage Advice | Mortgage Money | Castle Trust |
|---|---|---|---|---|---|
| Oct 2025 | 77.8% | 18.2% | 2.5% | 0.51% | 1% |
| Nov 2025 | 76.3% | 20.1% | 2.2% | 0.89% | 0.45% |
| Dec 2025 | 78.9% | 16.8% | 2.5% | 0.62% | 1.2% |
| Jan 2026 | 77.2% | 19% | 2.7% | 0.54% | 0.54% |
| Feb 2026 | 79.6% | 15.3% | 3.8% | 0.43% | 0.85% |
| Mar 2026 | 73.6% | 21.8% | 2.5% | 1% | 1% |
| Apr 2026 | 65.8% | 24.2% | 4.3% | 4.3% | 1.2% |
| May 2026 | 73.3% | 22.2% | 2.8% | 1.1% | 0.57% |
| Jun 2026 | 71.2% | 23.9% | 3.1% | 0.61% | 1.2% |
| Jul 2026 | 72.8% | 21.8% | 3.4% | 0.68% | 1.4% |
| Aug 2026 | 70.8% | 26% | 2.6% | 0.52% | 0% |
| Sep 2026 | — | — | — | — | — |
How has the Mike Pero and NZ Mortgage Advice comparison changed over the last 12 months?
3 findings
- Mike Pero was ahead of NZ Mortgage Advice in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Mike Pero’s estimated Share of Search among nelson mortgage advisers in New Zealand moved from 77.8% to 70.8%, and its estimated monthly branded searches moved from 1.5K to 1.4K.
- Across the 11 months ending August 2026, NZ Mortgage Advice’s estimated Share of Search among nelson mortgage advisers in New Zealand moved from 2.5% to 2.6%, and its estimated monthly branded searches held steady at 50.
How did search popularity change for New Zealand nelson mortgage advisers in August 2026?
2 changes
In August 2026, Mike Pero lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 72.8% to 70.8%.
In August 2026, NZ Mortgage Advice lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 3.4% to 2.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Mike Pero’s and NZ Mortgage Advice’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Mike Pero
10 branded search terms
- mike pero
- mike pero mortgage
- mike pero mortgage broker
- mike pero mortgages
- mike pero mortgages nelson
- mike pero mortgages new plymouth
- mike pero mortgages nz
- mike pero mortgages timaru
- mikepero
- mikepero.co.nz
NZ Mortgage Advice
1 branded search term
- nz mortgage advice
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.