Castle Trust vs Tony Mounce Mortgages:Which is more popular by branded search in New Zealand?
In August 2026, Tony Mounce Mortgages had more branded searches than Castle Trust among nelson mortgage advisers in New Zealand. Tony Mounce Mortgages was estimated to have 500 branded searches compared to Castle Trust’s 0, and held a 26% Share of Search versus Castle Trust’s 0%.
Follow Castle Trust vs Tony Mounce Mortgages and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Castle Trust or Tony Mounce Mortgages?
Compare Nelson mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tony Mounce Mortgages, Castle Trust. The figures are in the table below the chart.
View monthly share of search table
| Month | Mike Pero | Tony Mounce Mortgages | NZ Mortgage Advice | Mortgage Money | Castle Trust |
|---|---|---|---|---|---|
| Oct 2025 | 77.8% | 18.2% | 2.5% | 0.51% | 1% |
| Nov 2025 | 76.3% | 20.1% | 2.2% | 0.89% | 0.45% |
| Dec 2025 | 78.9% | 16.8% | 2.5% | 0.62% | 1.2% |
| Jan 2026 | 77.2% | 19% | 2.7% | 0.54% | 0.54% |
| Feb 2026 | 79.6% | 15.3% | 3.8% | 0.43% | 0.85% |
| Mar 2026 | 73.6% | 21.8% | 2.5% | 1% | 1% |
| Apr 2026 | 65.8% | 24.2% | 4.3% | 4.3% | 1.2% |
| May 2026 | 73.3% | 22.2% | 2.8% | 1.1% | 0.57% |
| Jun 2026 | 71.2% | 23.9% | 3.1% | 0.61% | 1.2% |
| Jul 2026 | 72.8% | 21.8% | 3.4% | 0.68% | 1.4% |
| Aug 2026 | 70.8% | 26% | 2.6% | 0.52% | 0% |
| Sep 2026 | — | — | — | — | — |
How has the Castle Trust and Tony Mounce Mortgages comparison changed over the last 12 months?
3 findings
- Tony Mounce Mortgages was ahead of Castle Trust in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Castle Trust’s estimated Share of Search among nelson mortgage advisers in New Zealand moved from 1% to 0%, and its estimated monthly branded searches moved from 20 to 0.
- Across the 11 months ending August 2026, Tony Mounce Mortgages’ estimated Share of Search among nelson mortgage advisers in New Zealand moved from 18.2% to 26%, and its estimated monthly branded searches moved from 360 to 500.
How did search popularity change for New Zealand nelson mortgage advisers in August 2026?
2 changes
In August 2026, Tony Mounce Mortgages gained estimated Share of Search among nelson mortgage advisers in New Zealand, from 21.8% to 26%.
In August 2026, Castle Trust lost estimated Share of Search among nelson mortgage advisers in New Zealand, from 1.4% to 0%.
How each brand is measured
Brandwave collects information about searches that people make online using Castle Trust’s and Tony Mounce Mortgages’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Castle Trust
2 branded search terms
- castle trust mortgage
- castle trust nz
Tony Mounce Mortgages
6 branded search terms
- tony mounce
- tony mounce mortgage broker
- tony mounce mortgages
- tony mounce mortgages christchurch
- tony mounce nz
- tonymouncemortgages.co.nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.