Brandwave

How popular isC & F Legal?

In October 2026, people searched for C & F Legal by name about 220 times in New Zealand, about the same as the previous year. These searches made up 18% of all New Zealand Nelson law firm searches, placing C & F Legal fourth out of six firms. When we asked both ChatGPT and Google AI Overviews about Nelson law firms, C & F Legal appeared in all answers and was the most recommended of the six.

Search and AI answers in October 2026

C & F Legal is the fourth most searched of 6 competitors and the most recommended in the AI answers we collected.

  1. Stallard LawShare of searches 26%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. Glasgow HarleyShare of searches 24%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. Hamish Fletcher LawyersShare of searches 22%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  4. C & F LegalShare of searches 18%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  5. Atkinson CrehanShare of searches 8%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th

+1 more

C & F Legal website (opens in a new tab)

Follow C & F Legal and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Nelson law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, C & F Legal appeared in all three answers. C & F Legal is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. C & F Legal1st
  2. Stallard Law2nd
  3. Vanderwerff Shaw Lawyers3rd
  4. Hamish Fletcher Lawyers4th
  5. Atkinson Crehan5th
  6. Glasgow Harley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Nelson law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for C & F Legal compared with other New Zealand Nelson law firms?

C & F Legal against Nelson law firms in New Zealand, by month

Share of searches by month for Stallard Law, Glasgow Harley, Hamish Fletcher Lawyers, C & F Legal, Atkinson Crehan, Vanderwerff Shaw Lawyers. The figures are in the table below the chart.

View monthly share of searches table
MonthStallard LawGlasgow HarleyHamish Fletcher LawyersC & F LegalAtkinson CrehanVanderwerff Shaw Lawyers
Nov 202520%36.9%15.4%12.3%13.8%1.5%
Dec 202518.9%35.8%20.8%13.2%11.3%0%
Jan 202626.2%29.5%21.3%9.8%11.5%1.6%
Feb 202625.9%35.2%14.8%14.8%9.3%0%
Mar 202622.5%32.4%16.9%15.5%11.3%1.4%
Apr 202625%32.7%17.3%13.5%9.6%1.9%
May 202623.5%31.4%15.7%17.6%9.8%2%
Jun 202628.8%30.5%15.3%16.9%8.5%0%
Jul 202635%26.7%16.7%15%6.7%0%
Aug 202634.4%26.2%13.1%18%6.6%1.6%
Sep 202621.9%28.1%20.3%20.3%7.8%1.6%
Oct 202626%24%22%18%8%2%

  1. 1.Stallard Law

    26%

    Moved from 2nd to 1st. 130 estimated branded searches, -7.1% vs prior month. Share +4.1 points.

  2. 2.Glasgow Harley

    24%

    Moved from 1st to 2nd. 120 estimated branded searches, -33.3% vs prior month. Share -4.1 points.

  3. 3.Hamish Fletcher Lawyers

    22%

    Moved from 4th to 3rd. 110 estimated branded searches, -15.4% vs prior month. Share +1.7 points.

  4. 4.C & F Legal

    18%

    Moved from 3rd to 4th. 90 estimated branded searches, -30.8% vs prior month. Share -2.3 points.

  5. 5.Atkinson Crehan

    8%

    Held 5th. 40 estimated branded searches, -20% vs prior month. Share +0.2 points.

  6. 6.Vanderwerff Shaw Lawyers

    2%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare popularity between C & F Legal and its closest rivals

Every comparison with C & F Legal

5 comparisons

How has branded search demand for C & F Legal changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for C & F Legal in New Zealand held steady at 220.
  • Across the 12 months ending October 2026, C & F Legal’s share of searches among Nelson law firms in New Zealand increased from 12.3% to 18%.
  • Across the 12 months ending October 2026, C & F Legal’s share of searches among Nelson law firms in New Zealand peaked at 20.3% in September 2026 and was lowest at 9.8% in January 2026.
  • Across the 12 months ending October 2026, C & F Legal rose from 5th to 4th among Nelson law firms in New Zealand.

How did search popularity change for New Zealand Nelson law firms in October 2026?

5 changes

  1. In October 2026, Stallard Law overtook Glasgow Harley to become the leader among Nelson law firms in New Zealand, with 26% of the searches.

  2. In October 2026, Hamish Fletcher Lawyers overtook C & F Legal to rank 3rd among Nelson law firms in New Zealand, with 22% of the searches.

  3. In October 2026, Glasgow Harley lost share of searches among Nelson law firms in New Zealand, from 28.1% to 24%.

  4. In October 2026, C & F Legal lost share of searches among Nelson law firms in New Zealand, from 20.3% to 18%.

  5. Estimated monthly branded searches for Atkinson Crehan in New Zealand fell 55.6% over 12 measured months, from 90 to 40 in October 2026.

How are C & F Legal’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using C & F Legal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • c and f legal
  • c&f legal

Do you work for C & F Legal? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is C & F Legal your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free