How popular isAtkinson Crehan?
In October 2026, people searched for Atkinson Crehan by name about 230 times in New Zealand, a 34.3% decrease from the previous year. These searches made up 8% of all New Zealand Nelson law firm searches, placing Atkinson Crehan fifth out of six firms. When we asked both ChatGPT and Google AI Overviews about Nelson law firms, Atkinson Crehan appeared in one of the three answers and was the fifth most recommended of the six.
Atkinson Crehan is the fifth most searched of 6 competitors and the fifth most recommended in the AI answers we collected.
Stallard LawShare of searches 26%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Glasgow HarleyShare of searches 24%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Hamish Fletcher LawyersShare of searches 22%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
C & F LegalShare of searches 18%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Atkinson CrehanShare of searches 8%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
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Top Nelson law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Atkinson Crehan was mentioned in one out of three: in one of the three ChatGPT answers. Atkinson Crehan is the fifth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Stallard Law3 of 3Named in 3 of 3 ChatGPT answers
C & F Legal3 of 3Named in 3 of 3 ChatGPT answers
Vanderwerff Shaw Lawyers3 of 3Named in 3 of 3 ChatGPT answers
Hamish Fletcher Lawyers2 of 3Named in 2 of 3 ChatGPT answers
Atkinson Crehan1 of 3Named in 1 of 3 ChatGPT answers
Glasgow Harley0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Nelson law firms
3 answers
Asked ChatGPT
“Which law firm should I hire in Nelson, New Zealand?”
Asked ChatGPT
“What are the best law firms in Nelson, New Zealand?”
Asked ChatGPT
“What's the best law firm in Nelson, New Zealand for legal advice?”
Searched Google, AI Overview
“nelson law firms”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“family lawyer nelson”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Atkinson Crehan compared with other New Zealand Nelson law firms?
Share of searches by month for Stallard Law, Glasgow Harley, Hamish Fletcher Lawyers, C & F Legal, Atkinson Crehan, Vanderwerff Shaw Lawyers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stallard Law | Glasgow Harley | Hamish Fletcher Lawyers | C & F Legal | Atkinson Crehan | Vanderwerff Shaw Lawyers |
|---|---|---|---|---|---|---|
| Nov 2025 | 20% | 36.9% | 15.4% | 12.3% | 13.8% | 1.5% |
| Dec 2025 | 18.9% | 35.8% | 20.8% | 13.2% | 11.3% | 0% |
| Jan 2026 | 26.2% | 29.5% | 21.3% | 9.8% | 11.5% | 1.6% |
| Feb 2026 | 25.9% | 35.2% | 14.8% | 14.8% | 9.3% | 0% |
| Mar 2026 | 22.5% | 32.4% | 16.9% | 15.5% | 11.3% | 1.4% |
| Apr 2026 | 25% | 32.7% | 17.3% | 13.5% | 9.6% | 1.9% |
| May 2026 | 23.5% | 31.4% | 15.7% | 17.6% | 9.8% | 2% |
| Jun 2026 | 28.8% | 30.5% | 15.3% | 16.9% | 8.5% | 0% |
| Jul 2026 | 35% | 26.7% | 16.7% | 15% | 6.7% | 0% |
| Aug 2026 | 34.4% | 26.2% | 13.1% | 18% | 6.6% | 1.6% |
| Sep 2026 | 21.9% | 28.1% | 20.3% | 20.3% | 7.8% | 1.6% |
| Oct 2026 | 26% | 24% | 22% | 18% | 8% | 2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 26% | 130 | -7.1% | +4.1 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 24% | 120 | -33.3% | -4.1 pointsmoved from 1st to 2nd | |
| 3, moved from 4th to 3rd | 22% | 110 | -15.4% | +1.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 18% | 90 | -30.8% | -2.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 8% | 40 | -20% | +0.2 points | |
| 6, held 6th | 2% | 10 | 0% | +0.4 points |
26%
Moved from 2nd to 1st. 130 estimated branded searches, -7.1% vs prior month. Share +4.1 points.
24%
Moved from 1st to 2nd. 120 estimated branded searches, -33.3% vs prior month. Share -4.1 points.
Moved from 4th to 3rd. 110 estimated branded searches, -15.4% vs prior month. Share +1.7 points.
18%
Moved from 3rd to 4th. 90 estimated branded searches, -30.8% vs prior month. Share -2.3 points.
8%
Held 5th. 40 estimated branded searches, -20% vs prior month. Share +0.2 points.
Held 6th. 10 estimated branded searches, 0% vs prior month. Share +0.4 points.
Compare popularity between Atkinson Crehan and its closest rivals

Atkinson Crehan vs Stallard Law: compare popularity
Atkinson Crehan vs Glasgow Harley: compare popularity
Atkinson Crehan vs Hamish Fletcher Lawyers: compare popularity
Atkinson Crehan vs C & F Legal: compare popularity
Atkinson Crehan vs Vanderwerff Shaw Lawyers: compare popularity- Compare Atkinson Crehan with any brand
Every comparison with Atkinson Crehan
5 comparisons
How has branded search demand for Atkinson Crehan changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Atkinson Crehan in New Zealand fell from 350 to 230.
- Across the 12 months ending October 2026, Atkinson Crehan’s share of searches among Nelson law firms in New Zealand decreased from 13.8% to 8%.
- Across the 12 months ending October 2026, Atkinson Crehan’s share of searches among Nelson law firms in New Zealand peaked at 13.8% in November 2025 and was lowest at 6.6% in August 2026.
- Across the 12 months ending October 2026, Atkinson Crehan fell from 4th to 5th among Nelson law firms in New Zealand.
How did search popularity change for New Zealand Nelson law firms in October 2026?
5 changes

In October 2026, Stallard Law overtook Glasgow Harley to become the leader among Nelson law firms in New Zealand, with 26% of the searches.

In October 2026, Hamish Fletcher Lawyers overtook C & F Legal to rank 3rd among Nelson law firms in New Zealand, with 22% of the searches.

In October 2026, Glasgow Harley lost share of searches among Nelson law firms in New Zealand, from 28.1% to 24%.

In October 2026, C & F Legal lost share of searches among Nelson law firms in New Zealand, from 20.3% to 18%.

Estimated monthly branded searches for Atkinson Crehan in New Zealand fell 55.6% over 12 measured months, from 90 to 40 in October 2026.
How are Atkinson Crehan’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Atkinson Crehan’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- atkinson crehan
- atkinson crehan law
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