Brandwave

Atkinson Crehan vs Vanderwerff Shaw Lawyers:Which is more popular in New Zealand?

In October 2026, Atkinson Crehan had more branded searches than Vanderwerff Shaw Lawyers among Nelson law firms in New Zealand. Atkinson Crehan had about 40 branded searches, while Vanderwerff Shaw Lawyers had 10. Atkinson Crehan made up 8% of all Nelson law firm searches we track, and Vanderwerff Shaw Lawyers accounted for 2%. When we asked ChatGPT and Google AI Overviews about Nelson law firms, Vanderwerff Shaw Lawyers appeared in all three answers and Atkinson Crehan in one. Vanderwerff Shaw Lawyers was mentioned before Atkinson Crehan in two out of three answers.

Among Nelson law firms in New Zealand in October 2026

Who do people search for more?

Atkinson Crehan, about 4 searches for every 1 for Vanderwerff Shaw Lawyers

Atkinson Crehan 40 searchesVanderwerff Shaw Lawyers 10 searches

Who does AI mention more?

Vanderwerff Shaw Lawyers, mentioned in every answer we collected

Vanderwerff Shaw Lawyers in 3 of 3Atkinson Crehan in 1 of 3

Who does AI recommend more?

Vanderwerff Shaw Lawyers, named ahead of Atkinson Crehan in 2 of 3 answers

Vanderwerff Shaw Lawyers first in 2Atkinson Crehan first in 1

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Top Nelson law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Vanderwerff Shaw Lawyers appeared in all three answers. Atkinson Crehan was mentioned in one out of three: in one of the three ChatGPT answers. Vanderwerff Shaw Lawyers was listed before Atkinson Crehan in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. C & F Legal1st
  2. Stallard Law2nd
  3. Vanderwerff Shaw Lawyers3rd
  4. Hamish Fletcher Lawyers4th
  5. Atkinson Crehan5th
  6. Glasgow Harley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Nelson law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Atkinson Crehan or Vanderwerff Shaw Lawyers more popular in search?

This chart shows how often people search Google for Atkinson Crehan and Vanderwerff Shaw Lawyers by name. Each line represents a brand's share of searches for all six Nelson law firms we track, month by month, from searches in New Zealand.

Atkinson Crehan and Vanderwerff Shaw Lawyers among Nelson law firms in New Zealand, by month

Share of searches by month for Atkinson Crehan, Vanderwerff Shaw Lawyers. The figures are in the table below the chart.

View monthly share of searches table
MonthStallard LawGlasgow HarleyHamish Fletcher LawyersC & F LegalAtkinson CrehanVanderwerff Shaw Lawyers
Nov 202520%36.9%15.4%12.3%13.8%1.5%
Dec 202518.9%35.8%20.8%13.2%11.3%0%
Jan 202626.2%29.5%21.3%9.8%11.5%1.6%
Feb 202625.9%35.2%14.8%14.8%9.3%0%
Mar 202622.5%32.4%16.9%15.5%11.3%1.4%
Apr 202625%32.7%17.3%13.5%9.6%1.9%
May 202623.5%31.4%15.7%17.6%9.8%2%
Jun 202628.8%30.5%15.3%16.9%8.5%0%
Jul 202635%26.7%16.7%15%6.7%0%
Aug 202634.4%26.2%13.1%18%6.6%1.6%
Sep 202621.9%28.1%20.3%20.3%7.8%1.6%
Oct 202626%24%22%18%8%2%

How has branded search for Atkinson Crehan and Vanderwerff Shaw Lawyers changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Nelson law firms in October 2026?

1 change

  1. Estimated monthly branded searches for Atkinson Crehan in New Zealand fell 55.6% over 12 measured months, from 90 to 40 in October 2026.

How are Atkinson Crehan’s and Vanderwerff Shaw Lawyers’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Atkinson Crehan’s and Vanderwerff Shaw Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Atkinson Crehan

2 branded search terms

  • atkinson crehan
  • atkinson crehan law

Vanderwerff Shaw Lawyers

1 branded search term

  • vanderwerff shaw

How the Brand Demand Index is measured

Other head-to-heads among Nelson law firms

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